---
title: "Charles Schwab vs Fidelity: Which is more popular by branded search?"
description: "Which is more popular in search, Charles Schwab or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/financial-advisers/compare/charles-schwab-vs-fidelity-investments"
publisher: "Brandwave"
---

# Charles Schwab vs Fidelity: Which is more popular by branded search?

Which is more popular in search, Charles Schwab or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charles Schwab and Fidelity
- **Competitive set**: Financial advisers
- **Market**: Global
- **Month measured**: Aug 2026
- **Charles Schwab Share of Search**: 40.9%
- **Fidelity Share of Search**: 8.2%

## Which is more popular in search, Charles Schwab or Fidelity?

- In August 2026, Charles Schwab had more branded searches than Fidelity among financial advisers worldwide. Charles Schwab was estimated to have 3.4M branded searches compared to Fidelity’s 673K, and held a 40.9% Share of Search versus Fidelity’s 8.2%.
- Charles Schwab was ahead of Fidelity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among financial advisers worldwide moved from 44.1% to 40.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for financial advisers worldwide in August 2026?

- In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.

## Month by month

| Month | Charles Schwab estimated searches | Charles Schwab Share of Search | Charles Schwab rank | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 44.1% | 1 | 673K | 7.3% | 4 |
| Nov 2025 | 3.4M | 42.8% | 1 | 673K | 8.6% | 4 |
| Dec 2025 | 3.4M | 40% | 1 | 673K | 8% | 4 |
| Jan 2026 | 4.1M | 40.3% | 1 | 823K | 8.1% | 4 |
| Feb 2026 | 4.1M | 44.2% | 1 | 673K | 7.3% | 4 |
| Mar 2026 | 4.1M | 44.2% | 1 | 673K | 7.3% | 4 |
| Apr 2026 | 4.1M | 40.9% | 1 | 823K | 8.2% | 4 |
| May 2026 | 4.1M | 44.9% | 1 | 673K | 7.4% | 4 |
| Jun 2026 | 4.1M | 44.3% | 1 | 673K | 7.3% | 4 |
| Jul 2026 | 3.4M | 43.4% | 1 | 673K | 8.7% | 4 |
| Aug 2026 | 3.4M | 40.9% | 1 | 673K | 8.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Charles Schwab’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charles Schwab**: Measured on the search term “charles schwab”.
- **Fidelity**: Measured on the search term “fidelity investments”.

- [Charles Schwab profile](/demand/global-en/brands/charles-schwab)
- [Fidelity profile](/demand/global-en/brands/fidelity-investments)
- [All financial advisers worldwide](/demand/global-en/categories/financial-advisers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charles Schwab or Fidelity?

In August 2026, Charles Schwab had more branded searches than Fidelity among financial advisers worldwide. Charles Schwab was estimated to have 3.4M branded searches compared to Fidelity’s 673K, and held a 40.9% Share of Search versus Fidelity’s 8.2%.

## Cite this page

Brandwave. "Charles Schwab vs Fidelity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/financial-advisers/compare/charles-schwab-vs-fidelity-investments

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/financial-advisers/compare/charles-schwab-vs-fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.