---
title: "Film camera brands: Which are searched most?"
description: "Compare the film camera brands people buy. Share of Search among Fujifilm, Nikon, Kodak, Olympus, Canon and Leica Geosystems, the film camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/film-camera-brands"
publisher: "Brandwave"
---

# Film camera brands: Which are searched most?

Compare the film camera brands people buy. Share of Search among Fujifilm, Nikon, Kodak, Olympus, Canon and Leica Geosystems, the film camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Film camera brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fujifilm, 38.6%

## Which brand is most popular in search among film camera brands worldwide?

- In September 2026, Fujifilm was the most searched among film camera brands worldwide, with an estimated 1.1M branded searches and 38.6% estimated Share of Search within this set.
- Nikon is in 2nd place, 9.9 percentage points behind at 28.7% Share of Search.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide increased from 37.6% to 38.6%.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide decreased from 30.4% to 28.7%.
- Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide decreased from 17.1% to 16.2%.
- Across the 12 months ending September 2026, Olympus’ estimated Share of Search among film camera brands worldwide increased from 10.8% to 12.7%.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide peaked at 41.2% in December 2025 and was lowest at 34% in February 2026.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide peaked at 31.6% in February 2026 and was lowest at 28.1% in July 2026.
- Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide peaked at 19.1% in November 2025 and was lowest at 16.2% in September 2026.
- Across the 12 months ending September 2026, Olympus’ estimated Share of Search among film camera brands worldwide peaked at 14.1% in June 2026 and was lowest at 9.1% in December 2025.
- Across the 12 months ending September 2026, Canon and Leica Geosystems held steady: their estimated Share of Search among film camera brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fujifilm vs Nikon: compare search popularity](/demand/global-en/compare/fujifilm-vs-nikon): 38.6% against 28.7% Share of Search.
- [Fujifilm vs Kodak: compare search popularity](/demand/global-en/compare/fujifilm-vs-kodak): 38.6% against 16.2% Share of Search.
- [Fujifilm vs Olympus: compare search popularity](/demand/global-en/compare/fujifilm-vs-olympus): 38.6% against 12.7% Share of Search.
- [Fujifilm vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-fujifilm): 38.6% against 3.1% Share of Search.
- [Nikon vs Kodak: compare search popularity](/demand/global-en/compare/kodak-vs-nikon): 28.7% against 16.2% Share of Search.
- [Nikon vs Olympus: compare search popularity](/demand/global-en/compare/nikon-vs-olympus): 28.7% against 12.7% Share of Search.
- [Nikon vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-nikon): 28.7% against 3.1% Share of Search.
- [Kodak vs Olympus: compare search popularity](/demand/global-en/compare/kodak-vs-olympus): 16.2% against 12.7% Share of Search.
- [Kodak vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-kodak): 16.2% against 3.1% Share of Search.
- [Olympus vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-olympus): 12.7% against 3.1% Share of Search.

## How did search popularity change for film camera brands worldwide in September 2026?

- In September 2026, Olympus gained estimated Share of Search among film camera brands worldwide, from 10.6% to 12.7%.
- In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 37.9% to 38.6%.
- In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 31% to 28.7%.
- In September 2026, Kodak lost estimated Share of Search among film camera brands worldwide, from 16.8% to 16.2%.
- Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fujifilm | 38.6% | 1.1M | +4.1% | Fujifilm |
| 2 | Nikon | 28.7% | 836K | -5.1% | Nikon |
| 3 | Kodak | 16.2% | 472K | -1.0% | Kodak |
| 4 | Olympus | 12.7% | 368K | +22.3% | Olympus |
| 5 | Canon | 3.1% | 90.5K | 0.0% | Canon |
| 6 | Leica Geosystems | 0.62% | 18.1K | +22.3% | Leica Geosystems |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fujifilm | 1M | 37.6% | 1 |
| Oct 2025 | Nikon | 847K | 30.4% | 2 |
| Oct 2025 | Kodak | 477K | 17.1% | 3 |
| Oct 2025 | Olympus | 301K | 10.8% | 4 |
| Oct 2025 | Canon | 90.5K | 3.2% | 5 |
| Oct 2025 | Leica Geosystems | 22.2K | 0.8% | 6 |
| Nov 2025 | Fujifilm | 1.1M | 36.4% | 1 |
| Nov 2025 | Nikon | 935K | 31% | 2 |
| Nov 2025 | Kodak | 577K | 19.1% | 3 |
| Nov 2025 | Olympus | 301K | 10% | 4 |
| Nov 2025 | Canon | 90.5K | 3% | 5 |
| Nov 2025 | Leica Geosystems | 18.1K | 0.6% | 6 |
| Dec 2025 | Fujifilm | 1.4M | 41.2% | 1 |
| Dec 2025 | Nikon | 960K | 29% | 2 |
| Dec 2025 | Kodak | 583K | 17.6% | 3 |
| Dec 2025 | Olympus | 301K | 9.1% | 4 |
| Dec 2025 | Canon | 90.5K | 2.7% | 5 |
| Dec 2025 | Leica Geosystems | 14.8K | 0.45% | 6 |
| Jan 2026 | Fujifilm | 1.3M | 40.2% | 1 |
| Jan 2026 | Nikon | 892K | 28.1% | 2 |
| Jan 2026 | Kodak | 577K | 18.2% | 3 |
| Jan 2026 | Olympus | 301K | 9.5% | 4 |
| Jan 2026 | Canon | 110K | 3.5% | 5 |
| Jan 2026 | Leica Geosystems | 18.1K | 0.57% | 6 |
| Feb 2026 | Fujifilm | 874K | 34% | 1 |
| Feb 2026 | Nikon | 811K | 31.6% | 2 |
| Feb 2026 | Kodak | 472K | 18.4% | 3 |
| Feb 2026 | Olympus | 301K | 11.7% | 4 |
| Feb 2026 | Canon | 90.5K | 3.5% | 5 |
| Feb 2026 | Leica Geosystems | 18.1K | 0.71% | 6 |
| Mar 2026 | Fujifilm | 1M | 36.4% | 1 |
| Mar 2026 | Nikon | 881K | 30.5% | 2 |
| Mar 2026 | Kodak | 477K | 16.6% | 3 |
| Mar 2026 | Olympus | 368K | 12.8% | 4 |
| Mar 2026 | Canon | 90.5K | 3.1% | 5 |
| Mar 2026 | Leica Geosystems | 18.1K | 0.63% | 6 |
| Apr 2026 | Fujifilm | 1M | 36.4% | 1 |
| Apr 2026 | Nikon | 892K | 31% | 2 |
| Apr 2026 | Kodak | 477K | 16.6% | 3 |
| Apr 2026 | Olympus | 368K | 12.8% | 4 |
| Apr 2026 | Canon | 74K | 2.6% | 5 |
| Apr 2026 | Leica Geosystems | 18.1K | 0.63% | 6 |
| May 2026 | Fujifilm | 1M | 37.5% | 1 |
| May 2026 | Nikon | 881K | 31.5% | 2 |
| May 2026 | Kodak | 477K | 17% | 3 |
| May 2026 | Olympus | 301K | 10.8% | 4 |
| May 2026 | Canon | 74K | 2.6% | 5 |
| May 2026 | Leica Geosystems | 18.1K | 0.65% | 6 |
| Jun 2026 | Fujifilm | 899K | 34.5% | 1 |
| Jun 2026 | Nikon | 774K | 29.7% | 2 |
| Jun 2026 | Kodak | 472K | 18.1% | 3 |
| Jun 2026 | Olympus | 368K | 14.1% | 4 |
| Jun 2026 | Canon | 74K | 2.8% | 5 |
| Jun 2026 | Leica Geosystems | 18.1K | 0.7% | 6 |
| Jul 2026 | Fujifilm | 1M | 38% | 1 |
| Jul 2026 | Nikon | 774K | 28.1% | 2 |
| Jul 2026 | Kodak | 477K | 17.3% | 3 |
| Jul 2026 | Olympus | 368K | 13.4% | 4 |
| Jul 2026 | Canon | 74K | 2.7% | 5 |
| Jul 2026 | Leica Geosystems | 14.8K | 0.54% | 6 |
| Aug 2026 | Fujifilm | 1.1M | 37.9% | 1 |
| Aug 2026 | Nikon | 881K | 31% | 2 |
| Aug 2026 | Kodak | 477K | 16.8% | 3 |
| Aug 2026 | Olympus | 301K | 10.6% | 4 |
| Aug 2026 | Canon | 90.5K | 3.2% | 5 |
| Aug 2026 | Leica Geosystems | 14.8K | 0.52% | 6 |
| Sep 2026 | Fujifilm | 1.1M | 38.6% | 1 |
| Sep 2026 | Nikon | 836K | 28.7% | 2 |
| Sep 2026 | Kodak | 472K | 16.2% | 3 |
| Sep 2026 | Olympus | 368K | 12.7% | 4 |
| Sep 2026 | Canon | 90.5K | 3.1% | 5 |
| Sep 2026 | Leica Geosystems | 18.1K | 0.62% | 6 |

## What is being compared

- **Canon**: Measured on the search term “canon pixma”.
- **Fujifilm**: Measured on the search terms “fujifilm”, “fujifilm camera” and “fujifilm instax”, summed into one figure.
- **Kodak**: Measured on the search terms “kodak” and “kodak film”, summed into one figure.
- **Leica Geosystems**: Measured on the search term “leica geosystems”.
- **Nikon**: Measured on the search terms “nikon”, “nikon camera”, “nikon coolpix” and “nikon z6iii”, summed into one figure.
- **Olympus**: Measured on the search term “olympus”.

- [Canon](/demand/global-en/brands/canon)
- [Fujifilm](/demand/global-en/brands/fujifilm)
- [Kodak](/demand/global-en/brands/kodak)
- [Leica Geosystems](/demand/global-en/brands/leica)
- [Nikon](/demand/global-en/brands/nikon)
- [Olympus](/demand/global-en/brands/olympus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among film camera brands worldwide?

In September 2026, Fujifilm was the most searched among film camera brands worldwide, with an estimated 1.1M branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Film camera brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/film-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/film-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.