---
title: "Fujifilm vs Kodak: Which is searched more?"
description: "Which is more popular in search, Fujifilm or Kodak? Compare estimated monthly branded-search demand and Share of Search inside the Film brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/film-brands/compare/fujifilm-vs-kodak"
publisher: "Brandwave"
---

# Fujifilm vs Kodak: Which is searched more?

Which is more popular in search, Fujifilm or Kodak? Compare estimated monthly branded-search demand and Share of Search inside the Film brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fujifilm and Kodak
- **Competitive set**: Film brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fujifilm Share of Search**: 93%
- **Kodak Share of Search**: 3.1%

## Which is more popular in search, Fujifilm or Kodak?

- In August 2026, Fujifilm had more branded searches than Kodak among film brands worldwide. Fujifilm was estimated to have 823K branded searches compared to Kodak’s 27.1K, and held a 93% Share of Search versus Kodak’s 3.1%.
- Fujifilm was ahead of Kodak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide moved from 92.7% to 93%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Kodak’s estimated Share of Search among film brands worldwide held steady at 3.1%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for film brands worldwide in August 2026?

- In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%.

## Month by month

| Month | Fujifilm estimated searches | Fujifilm Share of Search | Fujifilm rank | Kodak estimated searches | Kodak Share of Search | Kodak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 92.7% | 1 | 27.1K | 3.1% | 2 |
| Nov 2025 | 823K | 92.6% | 1 | 27.1K | 3% | 2 |
| Dec 2025 | 1M | 93.2% | 1 | 33.1K | 3.1% | 2 |
| Jan 2026 | 1M | 92.3% | 1 | 27.1K | 2.5% | 3 |
| Feb 2026 | 673K | 89.8% | 1 | 22.2K | 3% | 3 |
| Mar 2026 | 823K | 88.8% | 1 | 27.1K | 2.9% | 3 |
| Apr 2026 | 823K | 92.8% | 1 | 27.1K | 3.1% | 2 |
| May 2026 | 823K | 91.7% | 1 | 27.1K | 3% | 3 |
| Jun 2026 | 673K | 92.5% | 1 | 22.2K | 3.1% | 2 |
| Jul 2026 | 823K | 93.6% | 1 | 27.1K | 3.1% | 2 |
| Aug 2026 | 823K | 93% | 1 | 27.1K | 3.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fujifilm’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fujifilm**: Measured on the search term “fujifilm”.
- **Kodak**: Measured on the search term “kodak film”.

- [Fujifilm profile](/demand/global-en/brands/fujifilm)
- [Kodak profile](/demand/global-en/brands/kodak)
- [All film brands worldwide](/demand/global-en/categories/film-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fujifilm or Kodak?

In August 2026, Fujifilm had more branded searches than Kodak among film brands worldwide. Fujifilm was estimated to have 823K branded searches compared to Kodak’s 27.1K, and held a 93% Share of Search versus Kodak’s 3.1%.

## Cite this page

Brandwave. "Fujifilm vs Kodak: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/film-brands/compare/fujifilm-vs-kodak

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/film-brands/compare/fujifilm-vs-kodak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.