--- title: "Film brands: Which brands are most popular in search?" description: "Compare the film brands people search for. Share of Search among Fujifilm, Kodak, Foma, CineStill, Ilford and Lomography, the film brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/film-brands" publisher: "Brandwave" --- # Film brands: Which brands are most popular in search? Compare the film brands people search for. Share of Search among Fujifilm, Kodak, Foma, CineStill, Ilford and Lomography, the film brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Film brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Fujifilm, 93% ## Which brand is most popular in search among film brands worldwide? - In August 2026, Fujifilm was the most searched among film brands worldwide, with an estimated 823K branded searches and 93% estimated Share of Search within this set. - Kodak is in 2nd place, 89.9 percentage points behind at 3.1% Share of Search. - Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide peaked at 93.6% in July 2026 and was lowest at 88.8% in March 2026. - Across the 11 months ending August 2026, Foma’s estimated Share of Search among film brands worldwide peaked at 6.5% in March 2026 and was lowest at 1.7% in July 2026. - Across the 11 months ending August 2026, Fujifilm, Kodak, Foma, CineStill, Ilford and Lomography held steady: their estimated Share of Search among film brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fujifilm vs Kodak: compare search popularity](/demand/global-en/compare/fujifilm-vs-kodak): 93% against 3.1% Share of Search. - [Fujifilm vs Foma: compare search popularity](/demand/global-en/compare/foma-vs-fujifilm): 93% against 2% Share of Search. - [Kodak vs Foma: compare search popularity](/demand/global-en/compare/foma-vs-kodak): 3.1% against 2% Share of Search. ## How did search popularity change for film brands worldwide in August 2026? - In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%. - In August 2026, Ilford rose from 6th to 5th among film brands worldwide. - In August 2026, Lomography fell from 5th to 6th among film brands worldwide. - Estimated monthly branded searches for CineStill worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Foma worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fujifilm | 93% | 823K | 0.0% | Fujifilm | | 2 | Kodak | 3.1% | 27.1K | 0.0% | Kodak | | 3 | Foma | 2% | 18.1K | +22.3% | Foma | | 4 | CineStill | 1.1% | 9.9K | +22.2% | CineStill | | 5 | Ilford | 0.41% | 3.6K | +24.1% | Ilford | | 6 | Lomography | 0.41% | 3.6K | 0.0% | Lomography | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fujifilm | 823K | 92.7% | 1 | | Oct 2025 | Kodak | 27.1K | 3.1% | 2 | | Oct 2025 | Foma | 22.2K | 2.5% | 3 | | Oct 2025 | CineStill | 8.1K | 0.91% | 4 | | Oct 2025 | Ilford | 3.6K | 0.41% | 5 | | Oct 2025 | Lomography | 3.6K | 0.41% | 6 | | Nov 2025 | Fujifilm | 823K | 92.6% | 1 | | Nov 2025 | Kodak | 27.1K | 3% | 2 | | Nov 2025 | Foma | 22.2K | 2.5% | 3 | | Nov 2025 | CineStill | 9.9K | 1.1% | 4 | | Nov 2025 | Ilford | 3.6K | 0.41% | 5 | | Nov 2025 | Lomography | 2.9K | 0.33% | 6 | | Dec 2025 | Fujifilm | 1M | 93.2% | 1 | | Dec 2025 | Kodak | 33.1K | 3.1% | 2 | | Dec 2025 | Foma | 22.2K | 2.1% | 3 | | Dec 2025 | CineStill | 9.9K | 0.92% | 4 | | Dec 2025 | Ilford | 3.6K | 0.34% | 5 | | Dec 2025 | Lomography | 3.6K | 0.34% | 6 | | Jan 2026 | Fujifilm | 1M | 92.3% | 1 | | Jan 2026 | Foma | 40.5K | 3.7% | 2 | | Jan 2026 | Kodak | 27.1K | 2.5% | 3 | | Jan 2026 | CineStill | 9.9K | 0.91% | 4 | | Jan 2026 | Ilford | 3.6K | 0.33% | 5 | | Jan 2026 | Lomography | 2.9K | 0.27% | 6 | | Feb 2026 | Fujifilm | 673K | 89.8% | 1 | | Feb 2026 | Foma | 40.5K | 5.4% | 2 | | Feb 2026 | Kodak | 22.2K | 3% | 3 | | Feb 2026 | CineStill | 8.1K | 1.1% | 4 | | Feb 2026 | Ilford | 2.9K | 0.39% | 5 | | Feb 2026 | Lomography | 2.9K | 0.39% | 6 | | Mar 2026 | Fujifilm | 823K | 88.8% | 1 | | Mar 2026 | Foma | 60.5K | 6.5% | 2 | | Mar 2026 | Kodak | 27.1K | 2.9% | 3 | | Mar 2026 | CineStill | 9.9K | 1.1% | 4 | | Mar 2026 | Ilford | 3.6K | 0.39% | 5 | | Mar 2026 | Lomography | 2.9K | 0.31% | 6 | | Apr 2026 | Fujifilm | 823K | 92.8% | 1 | | Apr 2026 | Kodak | 27.1K | 3.1% | 2 | | Apr 2026 | Foma | 22.2K | 2.5% | 3 | | Apr 2026 | CineStill | 8.1K | 0.91% | 4 | | Apr 2026 | Ilford | 3.6K | 0.41% | 5 | | Apr 2026 | Lomography | 2.9K | 0.33% | 6 | | May 2026 | Fujifilm | 823K | 91.7% | 1 | | May 2026 | Foma | 33.1K | 3.7% | 2 | | May 2026 | Kodak | 27.1K | 3% | 3 | | May 2026 | CineStill | 8.1K | 0.9% | 4 | | May 2026 | Ilford | 3.6K | 0.4% | 5 | | May 2026 | Lomography | 2.9K | 0.32% | 6 | | Jun 2026 | Fujifilm | 673K | 92.5% | 1 | | Jun 2026 | Kodak | 22.2K | 3.1% | 2 | | Jun 2026 | Foma | 18.1K | 2.5% | 3 | | Jun 2026 | CineStill | 8.1K | 1.1% | 4 | | Jun 2026 | Ilford | 2.9K | 0.4% | 5 | | Jun 2026 | Lomography | 2.9K | 0.4% | 6 | | Jul 2026 | Fujifilm | 823K | 93.6% | 1 | | Jul 2026 | Kodak | 27.1K | 3.1% | 2 | | Jul 2026 | Foma | 14.8K | 1.7% | 3 | | Jul 2026 | CineStill | 8.1K | 0.92% | 4 | | Jul 2026 | Lomography | 3.6K | 0.41% | 5 | | Jul 2026 | Ilford | 2.9K | 0.33% | 6 | | Aug 2026 | Fujifilm | 823K | 93% | 1 | | Aug 2026 | Kodak | 27.1K | 3.1% | 2 | | Aug 2026 | Foma | 18.1K | 2% | 3 | | Aug 2026 | CineStill | 9.9K | 1.1% | 4 | | Aug 2026 | Ilford | 3.6K | 0.41% | 5 | | Aug 2026 | Lomography | 3.6K | 0.41% | 6 | | Sep 2026 | CineStill | — | — | — | | Sep 2026 | Foma | — | — | — | | Sep 2026 | Fujifilm | — | — | — | | Sep 2026 | Ilford | — | — | — | | Sep 2026 | Kodak | — | — | — | | Sep 2026 | Lomography | — | — | — | ## What is being compared - **CineStill**: Measured on the search term “cinestill”. - **Foma**: Measured on the search term “foma”. - **Fujifilm**: Measured on the search term “fujifilm”. - **Ilford**: Measured on the search term “ilford film”. - **Kodak**: Measured on the search term “kodak film”. - **Lomography**: Measured on the search term “lomography film”. - [CineStill](/demand/global-en/brands/cinestill) - [Foma](/demand/global-en/brands/foma) - [Fujifilm](/demand/global-en/brands/fujifilm) - [Ilford](/demand/global-en/brands/ilford) - [Kodak](/demand/global-en/brands/kodak) - [Lomography](/demand/global-en/brands/lomography) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among film brands worldwide? In August 2026, Fujifilm was the most searched among film brands worldwide, with an estimated 823K branded searches and 93% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Film brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/film-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/film-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.