---
title: "File conversion tools: Which brands are most popular in search?"
description: "Compare the file conversion tools developers choose between. Share of Search among PDF24, Convertio, CloudConvert, FreeConvert, Magento and Zamzar, the file conversion tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/file-conversion-tools"
publisher: "Brandwave"
---

# File conversion tools: Which brands are most popular in search?

Compare the file conversion tools developers choose between. Share of Search among PDF24, Convertio, CloudConvert, FreeConvert, Magento and Zamzar, the file conversion tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: File conversion tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: PDF24, 46.3%

## Which brand is most popular in search among file conversion tools worldwide?

- In August 2026, PDF24 was the most searched among file conversion tools worldwide, with an estimated 1M branded searches and 46.3% estimated Share of Search within this set.
- Convertio is in 2nd place, 20.8 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, FreeConvert’s estimated Share of Search among file conversion tools worldwide increased from 2.8% to 4.2%.
- Across the 11 months ending August 2026, Magento’s estimated Share of Search among file conversion tools worldwide decreased from 4.1% to 3.1%.
- Across the 11 months ending August 2026, PDF24’s estimated Share of Search among file conversion tools worldwide peaked at 48.8% in February 2026 and was lowest at 41.9% in April 2026.
- Across the 11 months ending August 2026, Convertio’s estimated Share of Search among file conversion tools worldwide peaked at 25.8% in November 2025 and was lowest at 21.9% in January 2026.
- Across the 11 months ending August 2026, CloudConvert’s estimated Share of Search among file conversion tools worldwide peaked at 28.2% in April 2026 and was lowest at 20.8% in August 2026.
- Across the 11 months ending August 2026, FreeConvert’s estimated Share of Search among file conversion tools worldwide peaked at 4.2% in July 2026 and was lowest at 2.8% in October 2025.
- Across the 11 months ending August 2026, Magento’s estimated Share of Search among file conversion tools worldwide peaked at 4.1% in October 2025 and was lowest at 2.6% in July 2026.
- Across the 11 months ending August 2026, FreeConvert rose from 5th to 4th among file conversion tools worldwide.
- Across the 11 months ending August 2026, Magento fell from 4th to 5th among file conversion tools worldwide.
- Across the 11 months ending August 2026, PDF24, Convertio, CloudConvert and Zamzar held steady: their estimated Share of Search among file conversion tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [PDF24 vs Convertio: compare search popularity](/demand/global-en/compare/convertio-vs-pdf24): 46.3% against 25.4% Share of Search.
- [PDF24 vs CloudConvert: compare search popularity](/demand/global-en/compare/cloudconvert-vs-pdf24): 46.3% against 20.8% Share of Search.
- [PDF24 vs FreeConvert: compare search popularity](/demand/global-en/compare/freeconvert-vs-pdf24): 46.3% against 4.2% Share of Search.
- [PDF24 vs Magento: compare search popularity](/demand/global-en/compare/magento-vs-pdf24): 46.3% against 3.1% Share of Search.
- [Convertio vs CloudConvert: compare search popularity](/demand/global-en/compare/cloudconvert-vs-convertio): 25.4% against 20.8% Share of Search.
- [Convertio vs FreeConvert: compare search popularity](/demand/global-en/compare/convertio-vs-freeconvert): 25.4% against 4.2% Share of Search.
- [Convertio vs Magento: compare search popularity](/demand/global-en/compare/convertio-vs-magento): 25.4% against 3.1% Share of Search.
- [CloudConvert vs FreeConvert: compare search popularity](/demand/global-en/compare/cloudconvert-vs-freeconvert): 20.8% against 4.2% Share of Search.
- [CloudConvert vs Magento: compare search popularity](/demand/global-en/compare/cloudconvert-vs-magento): 20.8% against 3.1% Share of Search.
- [FreeConvert vs Magento: compare search popularity](/demand/global-en/compare/freeconvert-vs-magento): 4.2% against 3.1% Share of Search.

## How did search popularity change for file conversion tools worldwide in August 2026?

- Estimated monthly branded searches for FreeConvert worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
- Estimated monthly branded searches for Zamzar worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PDF24 | 46.3% | 1M | 0.0% | PDF24 |
| 2 | Convertio | 25.4% | 550K | 0.0% | Convertio |
| 3 | CloudConvert | 20.8% | 450K | 0.0% | CloudConvert |
| 4 | FreeConvert | 4.2% | 90.5K | 0.0% | FreeConvert |
| 5 | Magento | 3.1% | 67.8K | +19.4% | Adobe |
| 6 | Zamzar | 0.13% | 2.9K | -19.4% | Zamzar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PDF24 | 1M | 46.5% | 1 |
| Oct 2025 | Convertio | 550K | 25.6% | 2 |
| Oct 2025 | CloudConvert | 450K | 20.9% | 3 |
| Oct 2025 | Magento | 87.5K | 4.1% | 4 |
| Oct 2025 | FreeConvert | 60.5K | 2.8% | 5 |
| Oct 2025 | Zamzar | 4.4K | 0.2% | 6 |
| Nov 2025 | PDF24 | 1M | 46.8% | 1 |
| Nov 2025 | Convertio | 550K | 25.8% | 2 |
| Nov 2025 | CloudConvert | 450K | 21.1% | 3 |
| Nov 2025 | Magento | 71.5K | 3.3% | 4 |
| Nov 2025 | FreeConvert | 60.5K | 2.8% | 5 |
| Nov 2025 | Zamzar | 3.6K | 0.17% | 6 |
| Dec 2025 | PDF24 | 823K | 44% | 1 |
| Dec 2025 | CloudConvert | 450K | 24% | 2 |
| Dec 2025 | Convertio | 450K | 24% | 3 |
| Dec 2025 | FreeConvert | 74K | 4% | 4 |
| Dec 2025 | Magento | 70.7K | 3.8% | 5 |
| Dec 2025 | Zamzar | 4.4K | 0.24% | 6 |
| Jan 2026 | PDF24 | 1M | 48.7% | 1 |
| Jan 2026 | CloudConvert | 450K | 21.9% | 2 |
| Jan 2026 | Convertio | 450K | 21.9% | 3 |
| Jan 2026 | FreeConvert | 74K | 3.6% | 4 |
| Jan 2026 | Magento | 74K | 3.6% | 5 |
| Jan 2026 | Zamzar | 4.4K | 0.21% | 6 |
| Feb 2026 | PDF24 | 1M | 48.8% | 1 |
| Feb 2026 | CloudConvert | 450K | 22% | 2 |
| Feb 2026 | Convertio | 450K | 22% | 3 |
| Feb 2026 | FreeConvert | 74K | 3.6% | 4 |
| Feb 2026 | Magento | 71.5K | 3.5% | 5 |
| Feb 2026 | Zamzar | 4.4K | 0.21% | 6 |
| Mar 2026 | PDF24 | 1M | 43.8% | 1 |
| Mar 2026 | CloudConvert | 550K | 24.1% | 2 |
| Mar 2026 | Convertio | 550K | 24.1% | 3 |
| Mar 2026 | FreeConvert | 90.5K | 4% | 4 |
| Mar 2026 | Magento | 87.5K | 3.8% | 5 |
| Mar 2026 | Zamzar | 5.4K | 0.24% | 6 |
| Apr 2026 | PDF24 | 1M | 41.9% | 1 |
| Apr 2026 | CloudConvert | 673K | 28.2% | 2 |
| Apr 2026 | Convertio | 550K | 23% | 3 |
| Apr 2026 | FreeConvert | 90.5K | 3.8% | 4 |
| Apr 2026 | Magento | 70.3K | 2.9% | 5 |
| Apr 2026 | Zamzar | 5.4K | 0.23% | 6 |
| May 2026 | PDF24 | 1M | 44.1% | 1 |
| May 2026 | CloudConvert | 550K | 24.3% | 2 |
| May 2026 | Convertio | 550K | 24.3% | 3 |
| May 2026 | FreeConvert | 90.5K | 4% | 4 |
| May 2026 | Magento | 70.3K | 3.1% | 5 |
| May 2026 | Zamzar | 4.4K | 0.19% | 6 |
| Jun 2026 | PDF24 | 1M | 46.5% | 1 |
| Jun 2026 | Convertio | 550K | 25.6% | 2 |
| Jun 2026 | CloudConvert | 450K | 20.9% | 3 |
| Jun 2026 | FreeConvert | 90.5K | 4.2% | 4 |
| Jun 2026 | Magento | 57.5K | 2.7% | 5 |
| Jun 2026 | Zamzar | 3.6K | 0.17% | 6 |
| Jul 2026 | PDF24 | 1M | 46.5% | 1 |
| Jul 2026 | Convertio | 550K | 25.6% | 2 |
| Jul 2026 | CloudConvert | 450K | 20.9% | 3 |
| Jul 2026 | FreeConvert | 90.5K | 4.2% | 4 |
| Jul 2026 | Magento | 56.8K | 2.6% | 5 |
| Jul 2026 | Zamzar | 3.6K | 0.17% | 6 |
| Aug 2026 | PDF24 | 1M | 46.3% | 1 |
| Aug 2026 | Convertio | 550K | 25.4% | 2 |
| Aug 2026 | CloudConvert | 450K | 20.8% | 3 |
| Aug 2026 | FreeConvert | 90.5K | 4.2% | 4 |
| Aug 2026 | Magento | 67.8K | 3.1% | 5 |
| Aug 2026 | Zamzar | 2.9K | 0.13% | 6 |
| Sep 2026 | CloudConvert | — | — | — |
| Sep 2026 | Convertio | — | — | — |
| Sep 2026 | FreeConvert | — | — | — |
| Sep 2026 | Magento | — | — | — |
| Sep 2026 | PDF24 | — | — | — |
| Sep 2026 | Zamzar | — | — | — |

## What is being compared

- **CloudConvert**: Measured on the search term “cloud convert”.
- **Convertio**: Measured on the search term “convertio”.
- **FreeConvert**: Measured on the search term “free convert”.
- **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure.
- **PDF24**: Measured on the search term “pdf 24”.
- **Zamzar**: Measured on the search term “zamzar convert”.

- [CloudConvert](/demand/global-en/brands/cloudconvert)
- [Convertio](/demand/global-en/brands/convertio)
- [FreeConvert](/demand/global-en/brands/freeconvert)
- [Magento](/demand/global-en/brands/magento)
- [PDF24](/demand/global-en/brands/pdf24)
- [Zamzar](/demand/global-en/brands/zamzar)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among file conversion tools worldwide?

In August 2026, PDF24 was the most searched among file conversion tools worldwide, with an estimated 1M branded searches and 46.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "File conversion tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/file-conversion-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/file-conversion-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.