---
title: "Field sales routing platforms: Which brands are most popular in search?"
description: "Compare tools for mapping sales territories, planning visits and routing field sales teams. Share of Search among SalesRabbit, Badger Maps, SPOTIO, RepMove and Map My Customers, the field sales routing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/field-sales-routing-platforms"
publisher: "Brandwave"
---

# Field sales routing platforms: Which brands are most popular in search?

Compare tools for mapping sales territories, planning visits and routing field sales teams. Share of Search among SalesRabbit, Badger Maps, SPOTIO, RepMove and Map My Customers, the field sales routing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Field sales routing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SalesRabbit, 31.7%

## Which brand is most popular in search among field sales routing platforms worldwide?

- In August 2026, SalesRabbit was the most searched among field sales routing platforms worldwide, with an estimated 5.6K branded searches and 31.7% estimated Share of Search within this set.
- Badger Maps is in 2nd place, 0.8 percentage points behind at 31% Share of Search.
- Across the 11 months ending August 2026, SalesRabbit’s estimated Share of Search among field sales routing platforms worldwide increased from 29.9% to 31.7%.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide increased from 29.4% to 31%.
- Across the 11 months ending August 2026, SPOTIO’s estimated Share of Search among field sales routing platforms worldwide decreased from 24.7% to 21.6%.
- Across the 11 months ending August 2026, RepMove’s estimated Share of Search among field sales routing platforms worldwide increased from 9% to 10%.
- Across the 11 months ending August 2026, Map My Customers’ estimated Share of Search among field sales routing platforms worldwide decreased from 7.1% to 5.8%.
- Across the 11 months ending August 2026, SalesRabbit’s estimated Share of Search among field sales routing platforms worldwide peaked at 35.4% in May 2026 and was lowest at 29.8% in November 2025.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide peaked at 31% in August 2026 and was lowest at 27.7% in June 2026.
- Across the 11 months ending August 2026, SPOTIO’s estimated Share of Search among field sales routing platforms worldwide peaked at 25.9% in April 2026 and was lowest at 21.6% in August 2026.
- Across the 11 months ending August 2026, RepMove’s estimated Share of Search among field sales routing platforms worldwide peaked at 10% in August 2026 and was lowest at 5.8% in March 2026.
- Across the 11 months ending August 2026, Map My Customers’ estimated Share of Search among field sales routing platforms worldwide peaked at 7.3% in December 2025 and was lowest at 5.3% in May 2026.

## Compare search popularity between leading brands

- [SalesRabbit vs Badger Maps: compare search popularity](/demand/global-en/compare/badger-maps-vs-salesrabbit): 31.7% against 31% Share of Search.
- [SalesRabbit vs SPOTIO: compare search popularity](/demand/global-en/compare/salesrabbit-vs-spotio): 31.7% against 21.6% Share of Search.
- [SalesRabbit vs RepMove: compare search popularity](/demand/global-en/compare/repmove-vs-salesrabbit): 31.7% against 10% Share of Search.
- [SalesRabbit vs Map My Customers: compare search popularity](/demand/global-en/compare/map-my-customers-vs-salesrabbit): 31.7% against 5.8% Share of Search.
- [Badger Maps vs SPOTIO: compare search popularity](/demand/global-en/compare/badger-maps-vs-spotio): 31% against 21.6% Share of Search.
- [Badger Maps vs RepMove: compare search popularity](/demand/global-en/compare/badger-maps-vs-repmove): 31% against 10% Share of Search.
- [Badger Maps vs Map My Customers: compare search popularity](/demand/global-en/compare/badger-maps-vs-map-my-customers): 31% against 5.8% Share of Search.
- [SPOTIO vs RepMove: compare search popularity](/demand/global-en/compare/repmove-vs-spotio): 21.6% against 10% Share of Search.
- [SPOTIO vs Map My Customers: compare search popularity](/demand/global-en/compare/map-my-customers-vs-spotio): 21.6% against 5.8% Share of Search.
- [RepMove vs Map My Customers: compare search popularity](/demand/global-en/compare/map-my-customers-vs-repmove): 10% against 5.8% Share of Search.

## How did search popularity change for field sales routing platforms worldwide in August 2026?

- In August 2026, RepMove gained estimated Share of Search among field sales routing platforms worldwide, from 7.7% to 10%.
- In August 2026, Badger Maps gained estimated Share of Search among field sales routing platforms worldwide, from 29.9% to 31%.
- In August 2026, SalesRabbit gained estimated Share of Search among field sales routing platforms worldwide, from 31.1% to 31.7%.
- In August 2026, SPOTIO lost estimated Share of Search among field sales routing platforms worldwide, from 25.7% to 21.6%.
- Estimated monthly branded searches for Map My Customers worldwide fell 36% over 11 measured months, from 1.6K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SalesRabbit | 31.7% | 5.6K | -0.9% | SalesRabbit |
| 2 | Badger Maps | 31% | 5.5K | +0.5% | Badger Maps |
| 3 | SPOTIO | 21.6% | 3.8K | -18.3% | SPOTIO |
| 4 | RepMove | 10% | 1.8K | +25.5% | RepMove |
| 5 | Map My Customers | 5.8% | 1K | +1.0% | Map My Customers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SalesRabbit | 6.8K | 29.9% | 1 |
| Oct 2025 | Badger Maps | 6.7K | 29.4% | 2 |
| Oct 2025 | SPOTIO | 5.6K | 24.7% | 3 |
| Oct 2025 | RepMove | 2K | 9% | 4 |
| Oct 2025 | Map My Customers | 1.6K | 7.1% | 5 |
| Nov 2025 | SalesRabbit | 5.6K | 29.8% | 1 |
| Nov 2025 | Badger Maps | 5.5K | 29.4% | 2 |
| Nov 2025 | SPOTIO | 4.6K | 24.7% | 3 |
| Nov 2025 | RepMove | 1.7K | 9.1% | 4 |
| Nov 2025 | Map My Customers | 1.3K | 7% | 5 |
| Dec 2025 | SalesRabbit | 5.5K | 30.8% | 1 |
| Dec 2025 | Badger Maps | 5.5K | 30.5% | 2 |
| Dec 2025 | SPOTIO | 4.6K | 25.4% | 3 |
| Dec 2025 | Map My Customers | 1.3K | 7.3% | 4 |
| Dec 2025 | RepMove | 1.1K | 6% | 5 |
| Jan 2026 | SalesRabbit | 6.8K | 30.8% | 1 |
| Jan 2026 | Badger Maps | 6.7K | 30.3% | 2 |
| Jan 2026 | SPOTIO | 5.7K | 25.4% | 3 |
| Jan 2026 | Map My Customers | 1.6K | 7.2% | 4 |
| Jan 2026 | RepMove | 1.4K | 6.3% | 5 |
| Feb 2026 | SalesRabbit | 6.8K | 34.8% | 1 |
| Feb 2026 | Badger Maps | 5.5K | 28.1% | 2 |
| Feb 2026 | SPOTIO | 4.6K | 23.4% | 3 |
| Feb 2026 | RepMove | 1.4K | 7.1% | 4 |
| Feb 2026 | Map My Customers | 1.3K | 6.6% | 5 |
| Mar 2026 | SalesRabbit | 8.5K | 35.4% | 1 |
| Mar 2026 | Badger Maps | 6.8K | 28.2% | 2 |
| Mar 2026 | SPOTIO | 5.7K | 23.8% | 3 |
| Mar 2026 | Map My Customers | 1.6K | 6.7% | 4 |
| Mar 2026 | RepMove | 1.4K | 5.8% | 5 |
| Apr 2026 | SalesRabbit | 6.9K | 31.3% | 1 |
| Apr 2026 | Badger Maps | 6.7K | 30.5% | 2 |
| Apr 2026 | SPOTIO | 5.7K | 25.9% | 3 |
| Apr 2026 | RepMove | 1.4K | 6.3% | 4 |
| Apr 2026 | Map My Customers | 1.3K | 6% | 5 |
| May 2026 | SalesRabbit | 6.9K | 35.4% | 1 |
| May 2026 | Badger Maps | 5.5K | 28.2% | 2 |
| May 2026 | SPOTIO | 4.7K | 23.9% | 3 |
| May 2026 | RepMove | 1.4K | 7.2% | 4 |
| May 2026 | Map My Customers | 1K | 5.3% | 5 |
| Jun 2026 | SalesRabbit | 6.9K | 34.8% | 1 |
| Jun 2026 | Badger Maps | 5.5K | 27.7% | 2 |
| Jun 2026 | SPOTIO | 4.7K | 23.7% | 3 |
| Jun 2026 | RepMove | 1.4K | 7.1% | 4 |
| Jun 2026 | Map My Customers | 1.3K | 6.7% | 5 |
| Jul 2026 | SalesRabbit | 5.7K | 31.1% | 1 |
| Jul 2026 | Badger Maps | 5.5K | 29.9% | 2 |
| Jul 2026 | SPOTIO | 4.7K | 25.7% | 3 |
| Jul 2026 | RepMove | 1.4K | 7.7% | 4 |
| Jul 2026 | Map My Customers | 1K | 5.6% | 5 |
| Aug 2026 | SalesRabbit | 5.6K | 31.7% | 1 |
| Aug 2026 | Badger Maps | 5.5K | 31% | 2 |
| Aug 2026 | SPOTIO | 3.8K | 21.6% | 3 |
| Aug 2026 | RepMove | 1.8K | 10% | 4 |
| Aug 2026 | Map My Customers | 1K | 5.8% | 5 |
| Sep 2026 | Badger Maps | — | — | — |
| Sep 2026 | Map My Customers | — | — | — |
| Sep 2026 | RepMove | — | — | — |
| Sep 2026 | SalesRabbit | — | — | — |
| Sep 2026 | SPOTIO | — | — | — |

## What is being compared

- **Badger Maps**: Measured on the search terms “badger maps”, “badger maps app”, “badger maps field sales”, “badger maps sales route planner”, “badgermapping com” and “badgermaps”, summed into one figure.
- **Map My Customers**: Measured on the search terms “map my customers”, “map my customers app” and “mapmycustomers”, summed into one figure.
- **RepMove**: Measured on the search terms “repmove” and “repmove app”, summed into one figure.
- **SalesRabbit**: Measured on the search terms “salesrabbit”, “salesrabbit app” and “salesrabbit com”, summed into one figure.
- **SPOTIO**: Measured on the search terms “spotio”, “spotio app”, “spotio com” and “spotio sales app”, summed into one figure.

- [Badger Maps](/demand/global-en/brands/badger-maps)
- [Map My Customers](/demand/global-en/brands/map-my-customers)
- [RepMove](/demand/global-en/brands/repmove)
- [SalesRabbit](/demand/global-en/brands/salesrabbit)
- [SPOTIO](/demand/global-en/brands/spotio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among field sales routing platforms worldwide?

In August 2026, SalesRabbit was the most searched among field sales routing platforms worldwide, with an estimated 5.6K branded searches and 31.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Field sales routing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/field-sales-routing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/field-sales-routing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.