---
title: "Fiber supplement brands: Which are most popular?"
description: "Compare the fiber supplement brands people buy. Share of Search among Metamucil, Benefiber, Citrucel, FiberCon, Organic India, Now Foods and Konsyl, the fiber supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fiber-supplement-brands"
publisher: "Brandwave"
---

# Fiber supplement brands: Which are most popular?

Compare the fiber supplement brands people buy. Share of Search among Metamucil, Benefiber, Citrucel, FiberCon, Organic India, Now Foods and Konsyl, the fiber supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fiber supplement brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Metamucil, 76.9%

## Which brand is most popular in search among fiber supplement brands worldwide?

- In October 2026, Metamucil was the most searched among fiber supplement brands worldwide, with an estimated 673K branded searches, 76.9% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Benefiber is in 2nd place, 61.5 percentage points behind at 15.4%.
- Across the 12 months ending October 2026, Metamucil’s share of searches among fiber supplement brands worldwide decreased from 78.8% to 76.9%.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide increased from 13% to 15.4%.
- Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide decreased from 4.7% to 3.8%.
- Across the 12 months ending October 2026, Organic India’s share of searches among fiber supplement brands worldwide increased from 0.63% to 1.1%.
- Across the 12 months ending October 2026, Metamucil’s share of searches among fiber supplement brands worldwide peaked at 81.2% in August 2026 and was lowest at 75.9% in July 2026.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide peaked at 15.4% in October 2026 and was lowest at 10.9% in August 2026.
- Across the 12 months ending October 2026, Organic India’s share of searches among fiber supplement brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.63% in November 2025.
- Across the 12 months ending October 2026, Organic India rose from 6th to 5th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, Now Foods rose from 7th to 6th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, Konsyl fell from 5th to 7th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, FiberCon held steady: its share of searches among fiber supplement brands worldwide moved less than 0.5 percentage points.

## Top fiber supplement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Metamucil and Citrucel appeared every time. Metamucil was recommended most often, coming first in three out of four answers that gave a list. Citrucel was second, and Konsyl was third. FiberCon, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Metamucil | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Citrucel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Konsyl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Benefiber | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Now Foods | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| FiberCon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Organic India | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fiber supplement brands

- Asked ChatGPT "Which fiber supplement should I take?": 1. Metamucil, 2. Citrucel
- Asked ChatGPT "What are the best fiber supplement brands?": 1. Metamucil, 2. Konsyl, 3. Benefiber, 4. Citrucel, 5. Now Foods
- Asked ChatGPT "What's the best fiber supplement for constipation?": 1. Konsyl, 2. Metamucil, 3. Citrucel
- Searched Google, AI Overview "fiber supplement": 1. Metamucil, 2. Citrucel, 3. Benefiber
- Searched Google, AI Overview "best fiber supplement": 1. Metamucil, 2. Now Foods, 3. Citrucel, 4. Benefiber

Not named in any answer: FiberCon and Organic India.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Metamucil vs Benefiber: compare search popularity](/demand/global-en/compare/benefiber-vs-metamucil): 76.9% against 15.4% Share of Search.
- [Metamucil vs Citrucel: compare search popularity](/demand/global-en/compare/citrucel-vs-metamucil): 76.9% against 3.8% Share of Search.
- [Benefiber vs Citrucel: compare search popularity](/demand/global-en/compare/benefiber-vs-citrucel): 15.4% against 3.8% Share of Search.

## How did search popularity change for fiber supplement brands worldwide in October 2026?

- In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%.
- In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.
- Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.
- Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.
- Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026.
- Estimated monthly branded searches for Konsyl worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.
- Estimated monthly branded searches for FiberCon worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in October 2026.

## Which fiber supplement brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Metamucil | 76.9% | 673K | +22.4% | Procter & Gamble |
| 2 | Benefiber | 15.4% | 135K | +22.7% | Haleon |
| 3 | Citrucel | 3.8% | 33.1K | 0.0% | Haleon |
| 4 | FiberCon | 1.4% | 12.1K | +22.2% | FiberCon |
| 5 | Organic India | 1.1% | 9.9K | 0.0% | Organic India |
| 6 | Now Foods | 0.75% | 6.6K | +22.2% | Now Foods |
| 7 | Konsyl | 0.62% | 5.4K | +22.7% | Konsyl |

Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Metamucil | 450K | 78.8% | 1 |
| Nov 2025 | Benefiber | 74K | 13% | 2 |
| Nov 2025 | Citrucel | 27.1K | 4.7% | 3 |
| Nov 2025 | FiberCon | 9.9K | 1.7% | 4 |
| Nov 2025 | Konsyl | 3.6K | 0.63% | 5 |
| Nov 2025 | Organic India | 3.6K | 0.63% | 6 |
| Nov 2025 | Now Foods | 2.9K | 0.51% | 7 |
| Dec 2025 | Metamucil | 450K | 78.7% | 1 |
| Dec 2025 | Benefiber | 74K | 12.9% | 2 |
| Dec 2025 | Citrucel | 27.1K | 4.7% | 3 |
| Dec 2025 | FiberCon | 9.9K | 1.7% | 4 |
| Dec 2025 | Organic India | 4.4K | 0.77% | 5 |
| Dec 2025 | Konsyl | 3.6K | 0.63% | 6 |
| Dec 2025 | Now Foods | 2.9K | 0.51% | 7 |
| Jan 2026 | Metamucil | 550K | 78.5% | 1 |
| Jan 2026 | Benefiber | 90.5K | 12.9% | 2 |
| Jan 2026 | Citrucel | 33.1K | 4.7% | 3 |
| Jan 2026 | FiberCon | 9.9K | 1.4% | 4 |
| Jan 2026 | Organic India | 9.9K | 1.4% | 5 |
| Jan 2026 | Konsyl | 3.6K | 0.51% | 6 |
| Jan 2026 | Now Foods | 3.6K | 0.51% | 7 |
| Feb 2026 | Metamucil | 550K | 78.9% | 1 |
| Feb 2026 | Benefiber | 90.5K | 13% | 2 |
| Feb 2026 | Citrucel | 33.1K | 4.7% | 3 |
| Feb 2026 | FiberCon | 9.9K | 1.4% | 4 |
| Feb 2026 | Organic India | 6.6K | 0.95% | 5 |
| Feb 2026 | Konsyl | 3.6K | 0.52% | 6 |
| Feb 2026 | Now Foods | 3.6K | 0.52% | 7 |
| Mar 2026 | Metamucil | 673K | 80.1% | 1 |
| Mar 2026 | Benefiber | 110K | 13.1% | 2 |
| Mar 2026 | Citrucel | 33.1K | 3.9% | 3 |
| Mar 2026 | FiberCon | 9.9K | 1.2% | 4 |
| Mar 2026 | Organic India | 6.6K | 0.79% | 5 |
| Mar 2026 | Now Foods | 4.4K | 0.52% | 6 |
| Mar 2026 | Konsyl | 3.6K | 0.43% | 7 |
| Apr 2026 | Metamucil | 550K | 76.2% | 1 |
| Apr 2026 | Benefiber | 110K | 15.2% | 2 |
| Apr 2026 | Citrucel | 33.1K | 4.6% | 3 |
| Apr 2026 | FiberCon | 9.9K | 1.4% | 4 |
| Apr 2026 | Organic India | 9.9K | 1.4% | 5 |
| Apr 2026 | Konsyl | 4.4K | 0.61% | 6 |
| Apr 2026 | Now Foods | 4.4K | 0.61% | 7 |
| May 2026 | Metamucil | 550K | 78.8% | 1 |
| May 2026 | Benefiber | 90.5K | 13% | 2 |
| May 2026 | Citrucel | 27.1K | 3.9% | 3 |
| May 2026 | Organic India | 12.1K | 1.7% | 4 |
| May 2026 | FiberCon | 9.9K | 1.4% | 5 |
| May 2026 | Now Foods | 4.4K | 0.63% | 6 |
| May 2026 | Konsyl | 3.6K | 0.52% | 7 |
| Jun 2026 | Metamucil | 550K | 78.5% | 1 |
| Jun 2026 | Benefiber | 90.5K | 12.9% | 2 |
| Jun 2026 | Citrucel | 27.1K | 3.9% | 3 |
| Jun 2026 | Organic India | 14.8K | 2.1% | 4 |
| Jun 2026 | FiberCon | 9.9K | 1.4% | 5 |
| Jun 2026 | Now Foods | 4.4K | 0.63% | 6 |
| Jun 2026 | Konsyl | 3.6K | 0.51% | 7 |
| Jul 2026 | Metamucil | 550K | 75.9% | 1 |
| Jul 2026 | Benefiber | 110K | 15.2% | 2 |
| Jul 2026 | Citrucel | 33.1K | 4.6% | 3 |
| Jul 2026 | Organic India | 12.1K | 1.7% | 4 |
| Jul 2026 | FiberCon | 9.9K | 1.4% | 5 |
| Jul 2026 | Now Foods | 5.4K | 0.74% | 6 |
| Jul 2026 | Konsyl | 4.4K | 0.61% | 7 |
| Aug 2026 | Metamucil | 673K | 81.2% | 1 |
| Aug 2026 | Benefiber | 90.5K | 10.9% | 2 |
| Aug 2026 | Citrucel | 33.1K | 4% | 3 |
| Aug 2026 | Organic India | 12.1K | 1.5% | 4 |
| Aug 2026 | FiberCon | 9.9K | 1.2% | 5 |
| Aug 2026 | Now Foods | 5.4K | 0.65% | 6 |
| Aug 2026 | Konsyl | 4.4K | 0.53% | 7 |
| Sep 2026 | Metamucil | 550K | 76.1% | 1 |
| Sep 2026 | Benefiber | 110K | 15.2% | 2 |
| Sep 2026 | Citrucel | 33.1K | 4.6% | 3 |
| Sep 2026 | FiberCon | 9.9K | 1.4% | 4 |
| Sep 2026 | Organic India | 9.9K | 1.4% | 5 |
| Sep 2026 | Now Foods | 5.4K | 0.75% | 6 |
| Sep 2026 | Konsyl | 4.4K | 0.61% | 7 |
| Oct 2026 | Metamucil | 673K | 76.9% | 1 |
| Oct 2026 | Benefiber | 135K | 15.4% | 2 |
| Oct 2026 | Citrucel | 33.1K | 3.8% | 3 |
| Oct 2026 | FiberCon | 12.1K | 1.4% | 4 |
| Oct 2026 | Organic India | 9.9K | 1.1% | 5 |
| Oct 2026 | Now Foods | 6.6K | 0.75% | 6 |
| Oct 2026 | Konsyl | 5.4K | 0.62% | 7 |

## How are branded searches counted for fiber supplement brands?

- **Benefiber**: Measured on the search term “benefiber”.
- **Citrucel**: Measured on the search term “citrucel”.
- **FiberCon**: Measured on the search term “fibercon”.
- **Konsyl**: Measured on the search term “konsyl”.
- **Metamucil**: Measured on the search term “metamucil”.
- **Now Foods**: Measured on the search term “now psyllium”.
- **Organic India**: Measured on the search term “organic india psyllium”.

- [Benefiber](/demand/global-en/brands/benefiber)
- [Citrucel](/demand/global-en/brands/citrucel)
- [FiberCon](/demand/global-en/brands/fibercon)
- [Konsyl](/demand/global-en/brands/konsyl)
- [Metamucil](/demand/global-en/brands/metamucil)
- [Now Foods](/demand/global-en/brands/now-foods)
- [Organic India](/demand/global-en/brands/organic-india)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fiber supplement brands worldwide?

In October 2026, Metamucil was the most searched among fiber supplement brands worldwide, with an estimated 673K branded searches, 76.9% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fiber supplement brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/fiber-supplement-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fiber-supplement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.