--- title: "Feature flag tools: Which are searched most?" description: "Compare the feature flag tools people choose between. Share of Search among LaunchDarkly, Statsig, Flagsmith, ConfigCat and Unleash, the feature flag tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/feature-flag-tools" publisher: "Brandwave" --- # Feature flag tools: Which are searched most? Compare the feature flag tools people choose between. Share of Search among LaunchDarkly, Statsig, Flagsmith, ConfigCat and Unleash, the feature flag tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Feature flag tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: LaunchDarkly, 60.7% ## Which brand is most popular in search among feature flag tools worldwide? - In September 2026, LaunchDarkly was the most searched among feature flag tools worldwide, with an estimated 40.5K branded searches and 60.7% estimated Share of Search within this set. - Statsig is in 2nd place, 33.6 percentage points behind at 27.1% Share of Search. - Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide increased from 58.4% to 60.7%. - Across the 12 months ending September 2026, Statsig’s estimated Share of Search among feature flag tools worldwide decreased from 32% to 27.1%. - Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide increased from 5.2% to 6.6%. - Across the 12 months ending September 2026, ConfigCat’s estimated Share of Search among feature flag tools worldwide increased from 4.2% to 5.4%. - Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide peaked at 60.8% in February 2026 and was lowest at 52.8% in May 2026. - Across the 12 months ending September 2026, Statsig’s estimated Share of Search among feature flag tools worldwide peaked at 35.4% in May 2026 and was lowest at 26.5% in August 2026. - Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide peaked at 8% in June 2026 and was lowest at 5.2% in October 2025. - Across the 12 months ending September 2026, ConfigCat’s estimated Share of Search among feature flag tools worldwide peaked at 6.4% in August 2026 and was lowest at 4.2% in October 2025. - Across the 12 months ending September 2026, Unleash held steady: its estimated Share of Search among feature flag tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LaunchDarkly vs Statsig: compare search popularity](/demand/global-en/compare/launchdarkly-vs-statsig): 60.7% against 27.1% Share of Search. - [LaunchDarkly vs Flagsmith: compare search popularity](/demand/global-en/compare/flagsmith-vs-launchdarkly): 60.7% against 6.6% Share of Search. - [LaunchDarkly vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-launchdarkly): 60.7% against 5.4% Share of Search. - [Statsig vs Flagsmith: compare search popularity](/demand/global-en/compare/flagsmith-vs-statsig): 27.1% against 6.6% Share of Search. - [Statsig vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-statsig): 27.1% against 5.4% Share of Search. - [Flagsmith vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-flagsmith): 6.6% against 5.4% Share of Search. ## How did search popularity change for feature flag tools worldwide in September 2026? - In September 2026, LaunchDarkly gained estimated Share of Search among feature flag tools worldwide, from 59.2% to 60.7%. - In September 2026, Statsig gained estimated Share of Search among feature flag tools worldwide, from 26.5% to 27.1%. - In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.9% to 6.6%. - In September 2026, ConfigCat lost estimated Share of Search among feature flag tools worldwide, from 6.4% to 5.4%. - Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LaunchDarkly | 60.7% | 40.5K | +22.4% | LaunchDarkly | | 2 | Statsig | 27.1% | 18.1K | +22.3% | Statsig | | 3 | Flagsmith | 6.6% | 4.4K | 0.0% | Flagsmith | | 4 | ConfigCat | 5.4% | 3.6K | 0.0% | ConfigCat | | 5 | Unleash | 0.1% | 70 | +40.0% | Unleash | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LaunchDarkly | 49.5K | 58.4% | 1 | | Oct 2025 | Statsig | 27.1K | 32% | 2 | | Oct 2025 | Flagsmith | 4.4K | 5.2% | 3 | | Oct 2025 | ConfigCat | 3.6K | 4.2% | 4 | | Oct 2025 | Unleash | 110 | 0.13% | 5 | | Nov 2025 | LaunchDarkly | 33.1K | 55.8% | 1 | | Nov 2025 | Statsig | 18.1K | 30.5% | 2 | | Nov 2025 | Flagsmith | 4.4K | 7.4% | 3 | | Nov 2025 | ConfigCat | 3.6K | 6.1% | 4 | | Nov 2025 | Unleash | 90 | 0.15% | 5 | | Dec 2025 | LaunchDarkly | 33.1K | 56.5% | 1 | | Dec 2025 | Statsig | 18.1K | 30.9% | 2 | | Dec 2025 | Flagsmith | 4.4K | 7.5% | 3 | | Dec 2025 | ConfigCat | 2.9K | 4.9% | 4 | | Dec 2025 | Unleash | 90 | 0.15% | 5 | | Jan 2026 | LaunchDarkly | 40.5K | 60.7% | 1 | | Jan 2026 | Statsig | 18.1K | 27.1% | 2 | | Jan 2026 | Flagsmith | 4.4K | 6.6% | 3 | | Jan 2026 | ConfigCat | 3.6K | 5.4% | 4 | | Jan 2026 | Unleash | 70 | 0.1% | 5 | | Feb 2026 | LaunchDarkly | 40.5K | 60.8% | 1 | | Feb 2026 | Statsig | 18.1K | 27.2% | 2 | | Feb 2026 | Flagsmith | 4.4K | 6.6% | 3 | | Feb 2026 | ConfigCat | 3.6K | 5.4% | 4 | | Feb 2026 | Unleash | 50 | 0.08% | 5 | | Mar 2026 | LaunchDarkly | 40.5K | 59.8% | 1 | | Mar 2026 | Statsig | 18.1K | 26.7% | 2 | | Mar 2026 | Flagsmith | 5.4K | 8% | 3 | | Mar 2026 | ConfigCat | 3.6K | 5.3% | 4 | | Mar 2026 | Unleash | 90 | 0.13% | 5 | | Apr 2026 | LaunchDarkly | 40.5K | 57.2% | 1 | | Apr 2026 | Statsig | 22.2K | 31.4% | 2 | | Apr 2026 | Flagsmith | 4.4K | 6.2% | 3 | | Apr 2026 | ConfigCat | 3.6K | 5.1% | 4 | | Apr 2026 | Unleash | 90 | 0.13% | 5 | | May 2026 | LaunchDarkly | 33.1K | 52.8% | 1 | | May 2026 | Statsig | 22.2K | 35.4% | 2 | | May 2026 | Flagsmith | 4.4K | 7% | 3 | | May 2026 | ConfigCat | 2.9K | 4.6% | 4 | | May 2026 | Unleash | 70 | 0.11% | 5 | | Jun 2026 | LaunchDarkly | 40.5K | 59.8% | 1 | | Jun 2026 | Statsig | 18.1K | 26.7% | 2 | | Jun 2026 | Flagsmith | 5.4K | 8% | 3 | | Jun 2026 | ConfigCat | 3.6K | 5.3% | 4 | | Jun 2026 | Unleash | 70 | 0.1% | 5 | | Jul 2026 | LaunchDarkly | 40.5K | 60.7% | 1 | | Jul 2026 | Statsig | 18.1K | 27.1% | 2 | | Jul 2026 | Flagsmith | 4.4K | 6.6% | 3 | | Jul 2026 | ConfigCat | 3.6K | 5.4% | 4 | | Jul 2026 | Unleash | 70 | 0.1% | 5 | | Aug 2026 | LaunchDarkly | 33.1K | 59.2% | 1 | | Aug 2026 | Statsig | 14.8K | 26.5% | 2 | | Aug 2026 | Flagsmith | 4.4K | 7.9% | 3 | | Aug 2026 | ConfigCat | 3.6K | 6.4% | 4 | | Aug 2026 | Unleash | 50 | 0.09% | 5 | | Sep 2026 | LaunchDarkly | 40.5K | 60.7% | 1 | | Sep 2026 | Statsig | 18.1K | 27.1% | 2 | | Sep 2026 | Flagsmith | 4.4K | 6.6% | 3 | | Sep 2026 | ConfigCat | 3.6K | 5.4% | 4 | | Sep 2026 | Unleash | 70 | 0.1% | 5 | ## What is being compared - **ConfigCat**: Measured on the search term “configcat”. - **Flagsmith**: Measured on the search term “flagsmith”. - **LaunchDarkly**: Measured on the search term “launchdarkly”. - **Statsig**: Measured on the search term “statsig”. - **Unleash**: Measured on the search term “feature flag unleash”. - [ConfigCat](/demand/global-en/brands/configcat) - [Flagsmith](/demand/global-en/brands/flagsmith) - [LaunchDarkly](/demand/global-en/brands/launchdarkly) - [Statsig](/demand/global-en/brands/statsig) - [Unleash](/demand/global-en/brands/unleash) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among feature flag tools worldwide? In September 2026, LaunchDarkly was the most searched among feature flag tools worldwide, with an estimated 40.5K branded searches and 60.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Feature flag tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/feature-flag-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/feature-flag-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.