---
title: "Feature flag management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to manage feature flags and controlled software rollouts. Share of Search among LaunchDarkly, Statsig, Flagsmith, ConfigCat and Unleash, the feature flag management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/feature-flag-management-platforms"
publisher: "Brandwave"
---

# Feature flag management platforms: Which brands are most popular in search?

Compare services and tools used to manage feature flags and controlled software rollouts. Share of Search among LaunchDarkly, Statsig, Flagsmith, ConfigCat and Unleash, the feature flag management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Feature flag management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: LaunchDarkly, 58.2%

## Which brand is most popular in search among feature flag management platforms worldwide?

- In August 2026, LaunchDarkly was the most searched among feature flag management platforms worldwide, with an estimated 35.3K branded searches and 58.2% estimated Share of Search within this set.
- Statsig is in 2nd place, 33.5 percentage points behind at 24.8% Share of Search.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide increased from 57.3% to 58.2%.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag management platforms worldwide decreased from 30.9% to 24.8%.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag management platforms worldwide increased from 5% to 7.4%.
- Across the 11 months ending August 2026, ConfigCat’s estimated Share of Search among feature flag management platforms worldwide increased from 4.1% to 6%.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag management platforms worldwide increased from 2.6% to 3.6%.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide peaked at 61.2% in July 2026 and was lowest at 53.4% in May 2026.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag management platforms worldwide peaked at 32.6% in May 2026 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag management platforms worldwide peaked at 7.5% in March 2026 and was lowest at 5% in October 2025.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag management platforms worldwide peaked at 3.8% in March 2026 and was lowest at 2.6% in October 2025.

## Compare search popularity between leading brands

- [LaunchDarkly vs Statsig: compare search popularity](/demand/global-en/compare/launchdarkly-vs-statsig): 58.2% against 24.8% Share of Search.
- [LaunchDarkly vs Flagsmith: compare search popularity](/demand/global-en/compare/flagsmith-vs-launchdarkly): 58.2% against 7.4% Share of Search.
- [LaunchDarkly vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-launchdarkly): 58.2% against 6% Share of Search.
- [LaunchDarkly vs Unleash: compare search popularity](/demand/global-en/compare/launchdarkly-vs-unleash): 58.2% against 3.6% Share of Search.
- [Statsig vs Flagsmith: compare search popularity](/demand/global-en/compare/flagsmith-vs-statsig): 24.8% against 7.4% Share of Search.
- [Statsig vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-statsig): 24.8% against 6% Share of Search.
- [Statsig vs Unleash: compare search popularity](/demand/global-en/compare/statsig-vs-unleash): 24.8% against 3.6% Share of Search.
- [Flagsmith vs ConfigCat: compare search popularity](/demand/global-en/compare/configcat-vs-flagsmith): 7.4% against 6% Share of Search.
- [Flagsmith vs Unleash: compare search popularity](/demand/global-en/compare/flagsmith-vs-unleash): 7.4% against 3.6% Share of Search.
- [ConfigCat vs Unleash: compare search popularity](/demand/global-en/compare/configcat-vs-unleash): 6% against 3.6% Share of Search.

## How did search popularity change for feature flag management platforms worldwide in August 2026?

- In August 2026, Flagsmith gained estimated Share of Search among feature flag management platforms worldwide, from 6.2% to 7.4%.
- In August 2026, ConfigCat gained estimated Share of Search among feature flag management platforms worldwide, from 4.9% to 6%.
- In August 2026, Unleash gained estimated Share of Search among feature flag management platforms worldwide, from 2.9% to 3.6%.
- In August 2026, LaunchDarkly lost estimated Share of Search among feature flag management platforms worldwide, from 61.2% to 58.2%.
- Estimated monthly branded searches for Statsig worldwide fell 45.1% over 11 measured months, from 27.4K to 15K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | LaunchDarkly | 58.2% | 35.3K | -22.4% | LaunchDarkly |
| 2 | Statsig | 24.8% | 15K | -18.5% | Statsig |
| 3 | Flagsmith | 7.4% | 4.5K | -1.3% | Flagsmith |
| 4 | ConfigCat | 6% | 3.6K | -0.3% | ConfigCat |
| 5 | Unleash | 3.6% | 2.2K | -1.4% | Unleash |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LaunchDarkly | 50.8K | 57.3% | 1 |
| Oct 2025 | Statsig | 27.4K | 30.9% | 2 |
| Oct 2025 | Flagsmith | 4.5K | 5% | 3 |
| Oct 2025 | ConfigCat | 3.6K | 4.1% | 4 |
| Oct 2025 | Unleash | 2.3K | 2.6% | 5 |
| Nov 2025 | LaunchDarkly | 34.3K | 54.5% | 1 |
| Nov 2025 | Statsig | 18.3K | 29.1% | 2 |
| Nov 2025 | Flagsmith | 4.5K | 7.1% | 3 |
| Nov 2025 | ConfigCat | 3.6K | 5.8% | 4 |
| Nov 2025 | Unleash | 2.2K | 3.5% | 5 |
| Dec 2025 | LaunchDarkly | 34.3K | 55.2% | 1 |
| Dec 2025 | Statsig | 18.3K | 29.4% | 2 |
| Dec 2025 | Flagsmith | 4.5K | 7.2% | 3 |
| Dec 2025 | ConfigCat | 3K | 4.8% | 4 |
| Dec 2025 | Unleash | 2.2K | 3.5% | 5 |
| Jan 2026 | LaunchDarkly | 41.8K | 59.3% | 1 |
| Jan 2026 | Statsig | 18.4K | 26% | 2 |
| Jan 2026 | Flagsmith | 4.5K | 6.4% | 3 |
| Jan 2026 | ConfigCat | 3.6K | 5.1% | 4 |
| Jan 2026 | Unleash | 2.2K | 3.1% | 5 |
| Feb 2026 | LaunchDarkly | 42.6K | 59.8% | 1 |
| Feb 2026 | Statsig | 18.3K | 25.7% | 2 |
| Feb 2026 | Flagsmith | 4.5K | 6.4% | 3 |
| Feb 2026 | ConfigCat | 3.6K | 5.1% | 4 |
| Feb 2026 | Unleash | 2.2K | 3.1% | 5 |
| Mar 2026 | LaunchDarkly | 42.6K | 58.5% | 1 |
| Mar 2026 | Statsig | 18.4K | 25.2% | 2 |
| Mar 2026 | Flagsmith | 5.5K | 7.5% | 3 |
| Mar 2026 | ConfigCat | 3.6K | 5% | 4 |
| Mar 2026 | Unleash | 2.8K | 3.8% | 5 |
| Apr 2026 | LaunchDarkly | 42.8K | 56.6% | 1 |
| Apr 2026 | Statsig | 22.5K | 29.7% | 2 |
| Apr 2026 | Flagsmith | 4.5K | 5.9% | 3 |
| Apr 2026 | ConfigCat | 3.6K | 4.8% | 4 |
| Apr 2026 | Unleash | 2.2K | 2.9% | 5 |
| May 2026 | LaunchDarkly | 36.6K | 53.4% | 1 |
| May 2026 | Statsig | 22.4K | 32.6% | 2 |
| May 2026 | Flagsmith | 4.5K | 6.5% | 3 |
| May 2026 | ConfigCat | 2.9K | 4.3% | 4 |
| May 2026 | Unleash | 2.2K | 3.2% | 5 |
| Jun 2026 | LaunchDarkly | 44.7K | 60% | 1 |
| Jun 2026 | Statsig | 18.4K | 24.7% | 2 |
| Jun 2026 | Flagsmith | 5.5K | 7.4% | 3 |
| Jun 2026 | ConfigCat | 3.7K | 4.9% | 4 |
| Jun 2026 | Unleash | 2.2K | 3% | 5 |
| Jul 2026 | LaunchDarkly | 45.5K | 61.2% | 1 |
| Jul 2026 | Statsig | 18.4K | 24.8% | 2 |
| Jul 2026 | Flagsmith | 4.6K | 6.2% | 3 |
| Jul 2026 | ConfigCat | 3.6K | 4.9% | 4 |
| Jul 2026 | Unleash | 2.2K | 2.9% | 5 |
| Aug 2026 | LaunchDarkly | 35.3K | 58.2% | 1 |
| Aug 2026 | Statsig | 15K | 24.8% | 2 |
| Aug 2026 | Flagsmith | 4.5K | 7.4% | 3 |
| Aug 2026 | ConfigCat | 3.6K | 6% | 4 |
| Aug 2026 | Unleash | 2.2K | 3.6% | 5 |
| Sep 2026 | ConfigCat | — | — | — |
| Sep 2026 | Flagsmith | — | — | — |
| Sep 2026 | LaunchDarkly | — | — | — |
| Sep 2026 | Statsig | — | — | — |
| Sep 2026 | Unleash | — | — | — |

## What is being compared

- **ConfigCat**: Measured on the search terms “configcat”, “configcat com” and “configcat feature flags”, summed into one figure.
- **Flagsmith**: Measured on the search terms “flagsmith” and “flagsmith feature flags”, summed into one figure.
- **LaunchDarkly**: Measured on the search terms “feature flags launchdarkly”, “launchdarkly”, “launchdarkly app”, “launchdarkly com”, “launchdarkly feature flags” and “launchdarkly software”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig”, “statsig com” and “statsig feature flags”, summed into one figure.
- **Unleash**: Measured on the search terms “feature flag unleash”, “feature toggle unleash”, “getunleash io”, “unleash feature flags” and “unleash feature toggle”, summed into one figure.

- [ConfigCat](/demand/global-en/brands/configcat)
- [Flagsmith](/demand/global-en/brands/flagsmith)
- [LaunchDarkly](/demand/global-en/brands/launchdarkly)
- [Statsig](/demand/global-en/brands/statsig)
- [Unleash](/demand/global-en/brands/unleash)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among feature flag management platforms worldwide?

In August 2026, LaunchDarkly was the most searched among feature flag management platforms worldwide, with an estimated 35.3K branded searches and 58.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Feature flag management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/feature-flag-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/feature-flag-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.