---
title: "Kubota vs New Holland: Which is searched more?"
description: "Which is more popular in search, Kubota or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm tractors brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands/compare/kubota-vs-new-holland"
publisher: "Brandwave"
---

# Kubota vs New Holland: Which is searched more?

Which is more popular in search, Kubota or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm tractors brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kubota and New Holland
- **Competitive set**: Farm tractors brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kubota Share of Search**: 21%
- **New Holland Share of Search**: 19.5%

## Which is more popular in search, Kubota or New Holland?

- In September 2026, Kubota had more branded searches than New Holland among farm tractors brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 342K, and held a 21% Share of Search versus New Holland’s 19.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: New Holland took it in November 2025, Kubota took it in February 2026.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide moved from 23.3% to 21%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide moved from 22.2% to 19.5%, and its estimated monthly branded searches moved from 429K to 342K.

## How did search popularity change for farm tractors brands worldwide in September 2026?

- Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Month by month

| Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 23.3% | 2 | 429K | 22.2% | 3 |
| Nov 2025 | 368K | 20.1% | 3 | 418K | 22.8% | 2 |
| Dec 2025 | 368K | 20.2% | 3 | 409K | 22.4% | 2 |
| Jan 2026 | 368K | 20.1% | 3 | 418K | 22.8% | 2 |
| Feb 2026 | 368K | 20.9% | 2 | 351K | 19.9% | 3 |
| Mar 2026 | 450K | 24.3% | 2 | 351K | 19% | 3 |
| Apr 2026 | 450K | 24.4% | 2 | 351K | 19% | 3 |
| May 2026 | 450K | 24.2% | 2 | 362K | 19.5% | 3 |
| Jun 2026 | 450K | 24% | 2 | 375K | 20% | 3 |
| Jul 2026 | 368K | 20.8% | 2 | 362K | 20.4% | 3 |
| Aug 2026 | 368K | 20.9% | 2 | 351K | 19.9% | 3 |
| Sep 2026 | 368K | 21% | 2 | 342K | 19.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kubota**: Measured on the search term “kubota”.
- **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure.

- [Kubota profile](/demand/global-en/brands/kubota)
- [New Holland profile](/demand/global-en/brands/new-holland)
- [All farm tractors brands worldwide](/demand/global-en/categories/farm-tractors-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kubota or New Holland?

In September 2026, Kubota had more branded searches than New Holland among farm tractors brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 342K, and held a 21% Share of Search versus New Holland’s 19.5%.

## Cite this page

Brandwave. "Kubota vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands/compare/kubota-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands/compare/kubota-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.