---
title: "Farm tractors brands: Which are searched most?"
description: "Compare the farm tractors brands people buy. Share of Search among John Deere, Kubota, New Holland and Case, the farm tractors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands"
publisher: "Brandwave"
---

# Farm tractors brands: Which are searched most?

Compare the farm tractors brands people buy. Share of Search among John Deere, Kubota, New Holland and Case, the farm tractors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Farm tractors brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 57.2%

## Which brand is most popular in search among farm tractors brands worldwide?

- In September 2026, John Deere was the most searched among farm tractors brands worldwide, with an estimated 1M branded searches and 57.2% estimated Share of Search within this set.
- Kubota is in 2nd place, 36.1 percentage points behind at 21% Share of Search.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm tractors brands worldwide increased from 51.7% to 57.2%.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide decreased from 23.3% to 21%.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide decreased from 22.2% to 19.5%.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among farm tractors brands worldwide decreased from 2.8% to 2.2%.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among farm tractors brands worldwide peaked at 24.4% in April 2026 and was lowest at 20.1% in January 2026.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm tractors brands worldwide peaked at 22.8% in November 2025 and was lowest at 19% in March 2026.

## Compare search popularity between leading brands

- [John Deere vs Kubota: compare search popularity](/demand/global-en/compare/john-deere-vs-kubota): 57.2% against 21% Share of Search.
- [John Deere vs New Holland: compare search popularity](/demand/global-en/compare/john-deere-vs-new-holland): 57.2% against 19.5% Share of Search.
- [John Deere vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-john-deere): 57.2% against 2.2% Share of Search.
- [Kubota vs New Holland: compare search popularity](/demand/global-en/compare/kubota-vs-new-holland): 21% against 19.5% Share of Search.
- [Kubota vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-kubota): 21% against 2.2% Share of Search.
- [New Holland vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-new-holland): 19.5% against 2.2% Share of Search.

## How did search popularity change for farm tractors brands worldwide in September 2026?

- John Deere’s estimated Share of Search among farm tractors brands worldwide has gained ground for 3 months in a row, from 53.4% to 57.2% in September 2026.
- Estimated monthly branded searches for Case worldwide fell 27.6% over 12 measured months, from 53.9K to 39K in September 2026.
- Estimated monthly branded searches for New Holland worldwide fell 20.3% over 12 measured months, from 429K to 342K in September 2026.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 57.2% | 1M | 0.0% | John Deere |
| 2 | Kubota | 21% | 368K | 0.0% | Kubota |
| 3 | New Holland | 19.5% | 342K | -2.6% | New Holland |
| 4 | Case | 2.2% | 39K | -2.5% | Case |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 1M | 51.7% | 1 |
| Oct 2025 | Kubota | 450K | 23.3% | 2 |
| Oct 2025 | New Holland | 429K | 22.2% | 3 |
| Oct 2025 | Case | 53.9K | 2.8% | 4 |
| Nov 2025 | John Deere | 1M | 54.6% | 1 |
| Nov 2025 | New Holland | 418K | 22.8% | 2 |
| Nov 2025 | Kubota | 368K | 20.1% | 3 |
| Nov 2025 | Case | 45.1K | 2.5% | 4 |
| Dec 2025 | John Deere | 1M | 54.9% | 1 |
| Dec 2025 | New Holland | 409K | 22.4% | 2 |
| Dec 2025 | Kubota | 368K | 20.2% | 3 |
| Dec 2025 | Case | 46.3K | 2.5% | 4 |
| Jan 2026 | John Deere | 1M | 54.6% | 1 |
| Jan 2026 | New Holland | 418K | 22.8% | 2 |
| Jan 2026 | Kubota | 368K | 20.1% | 3 |
| Jan 2026 | Case | 47.5K | 2.6% | 4 |
| Feb 2026 | John Deere | 1M | 56.8% | 1 |
| Feb 2026 | Kubota | 368K | 20.9% | 2 |
| Feb 2026 | New Holland | 351K | 19.9% | 3 |
| Feb 2026 | Case | 41K | 2.3% | 4 |
| Mar 2026 | John Deere | 1M | 54.1% | 1 |
| Mar 2026 | Kubota | 450K | 24.3% | 2 |
| Mar 2026 | New Holland | 351K | 19% | 3 |
| Mar 2026 | Case | 49K | 2.6% | 4 |
| Apr 2026 | John Deere | 1M | 54.1% | 1 |
| Apr 2026 | Kubota | 450K | 24.4% | 2 |
| Apr 2026 | New Holland | 351K | 19% | 3 |
| Apr 2026 | Case | 46.8K | 2.5% | 4 |
| May 2026 | John Deere | 1M | 53.8% | 1 |
| May 2026 | Kubota | 450K | 24.2% | 2 |
| May 2026 | New Holland | 362K | 19.5% | 3 |
| May 2026 | Case | 46.8K | 2.5% | 4 |
| Jun 2026 | John Deere | 1M | 53.4% | 1 |
| Jun 2026 | Kubota | 450K | 24% | 2 |
| Jun 2026 | New Holland | 375K | 20% | 3 |
| Jun 2026 | Case | 46.8K | 2.5% | 4 |
| Jul 2026 | John Deere | 1M | 56.5% | 1 |
| Jul 2026 | Kubota | 368K | 20.8% | 2 |
| Jul 2026 | New Holland | 362K | 20.4% | 3 |
| Jul 2026 | Case | 40K | 2.3% | 4 |
| Aug 2026 | John Deere | 1M | 56.9% | 1 |
| Aug 2026 | Kubota | 368K | 20.9% | 2 |
| Aug 2026 | New Holland | 351K | 19.9% | 3 |
| Aug 2026 | Case | 40K | 2.3% | 4 |
| Sep 2026 | John Deere | 1M | 57.2% | 1 |
| Sep 2026 | Kubota | 368K | 21% | 2 |
| Sep 2026 | New Holland | 342K | 19.5% | 3 |
| Sep 2026 | Case | 39K | 2.2% | 4 |

## What is being compared

- **Case**: Measured on the search terms “case construction”, “case farm”, “case skid steer” and “case tractor”, summed into one figure.
- **John Deere**: Measured on the search term “john deere”.
- **Kubota**: Measured on the search term “kubota”.
- **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure.

- [Case](/demand/global-en/brands/case-construction)
- [John Deere](/demand/global-en/brands/john-deere)
- [Kubota](/demand/global-en/brands/kubota)
- [New Holland](/demand/global-en/brands/new-holland)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among farm tractors brands worldwide?

In September 2026, John Deere was the most searched among farm tractors brands worldwide, with an estimated 1M branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Farm tractors brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-tractors-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.