---
title: "Kubota vs New Holland: Which is more popular by branded search?"
description: "Which is more popular in search, Kubota or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/kubota-vs-new-holland"
publisher: "Brandwave"
---

# Kubota vs New Holland: Which is more popular by branded search?

Which is more popular in search, Kubota or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kubota and New Holland
- **Competitive set**: Farm machinery brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kubota Share of Search**: 61.3%
- **New Holland Share of Search**: 8.2%

## Which is more popular in search, Kubota or New Holland?

- In August 2026, Kubota had more branded searches than New Holland among farm machinery brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 49.5K, and held a 61.3% Share of Search versus New Holland’s 8.2%.
- Kubota was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide moved from 58% to 61.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for farm machinery brands worldwide in August 2026?

- In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.
- In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.

## Month by month

| Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 58% | 1 | 60.5K | 7.8% | 4 |
| Nov 2025 | 368K | 52.4% | 1 | 49.5K | 7% | 4 |
| Dec 2025 | 368K | 57.1% | 1 | 40.5K | 6.3% | 4 |
| Jan 2026 | 368K | 60.1% | 1 | 49.5K | 8.1% | 4 |
| Feb 2026 | 368K | 60.1% | 1 | 49.5K | 8.1% | 4 |
| Mar 2026 | 450K | 64.8% | 1 | 49.5K | 7.1% | 4 |
| Apr 2026 | 450K | 64.8% | 1 | 49.5K | 7.1% | 4 |
| May 2026 | 450K | 63.6% | 1 | 60.5K | 8.6% | 4 |
| Jun 2026 | 450K | 63.4% | 1 | 74K | 10.4% | 3 |
| Jul 2026 | 368K | 57.8% | 1 | 60.5K | 9.5% | 4 |
| Aug 2026 | 368K | 61.3% | 1 | 49.5K | 8.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kubota**: Measured on the search term “kubota”.
- **New Holland**: Measured on the search term “new holland tractor”.

- [Kubota profile](/demand/global-en/brands/kubota)
- [New Holland profile](/demand/global-en/brands/new-holland)
- [All farm machinery brands worldwide](/demand/global-en/categories/farm-machinery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kubota or New Holland?

In August 2026, Kubota had more branded searches than New Holland among farm machinery brands worldwide. Kubota was estimated to have 368K branded searches compared to New Holland’s 49.5K, and held a 61.3% Share of Search versus New Holland’s 8.2%.

## Cite this page

Brandwave. "Kubota vs New Holland: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/kubota-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/kubota-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.