---
title: "Case IH vs John Deere: Which is searched more?"
description: "Which is more popular in search, Case IH or John Deere? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/case-ih-vs-john-deere"
publisher: "Brandwave"
---

# Case IH vs John Deere: Which is searched more?

Which is more popular in search, Case IH or John Deere? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Case IH and John Deere
- **Competitive set**: Farm machinery brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Case IH Share of Search**: 6.7%
- **John Deere Share of Search**: 51%

## Which is more popular in search, Case IH or John Deere?

- In August 2026, John Deere had more branded searches than Case IH among farm machinery brands worldwide. John Deere was estimated to have 1M branded searches compared to Case IH’s 131K, and held a 51% Share of Search versus Case IH’s 6.7%.
- John Deere was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide moved from 8.4% to 6.7%, and its estimated monthly branded searches moved from 188K to 131K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among farm machinery brands worldwide moved from 44.8% to 51%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for farm machinery brands worldwide in August 2026?

- In August 2026, John Deere gained estimated Share of Search among farm machinery brands worldwide, from 50.1% to 51%.
- In August 2026, Case IH rose from 5th to 4th among farm machinery brands worldwide.

## Month by month

| Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | John Deere estimated searches | John Deere Share of Search | John Deere rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 188K | 8.4% | 4 | 1M | 44.8% | 1 |
| Nov 2025 | 227K | 10.4% | 4 | 1M | 45.9% | 1 |
| Dec 2025 | 189K | 9% | 4 | 1M | 47.6% | 1 |
| Jan 2026 | 156K | 7.6% | 4 | 1M | 48.7% | 1 |
| Feb 2026 | 156K | 7.9% | 4 | 1M | 50.4% | 1 |
| Mar 2026 | 156K | 7.5% | 4 | 1M | 48.4% | 1 |
| Apr 2026 | 156K | 7.5% | 4 | 1M | 48.4% | 1 |
| May 2026 | 158K | 7.6% | 4 | 1M | 48.1% | 1 |
| Jun 2026 | 133K | 6.4% | 4 | 1M | 48.3% | 1 |
| Jul 2026 | 131K | 6.6% | 5 | 1M | 50.1% | 1 |
| Aug 2026 | 131K | 6.7% | 4 | 1M | 51% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Case IH**: Measured on the search terms “case ih”, “case ih tractors” and “caseih”, summed into one figure.
- **John Deere**: Measured on the search terms “deere com” and “john deere”, summed into one figure.

- [Case IH profile](/demand/global-en/brands/case-ih)
- [John Deere profile](/demand/global-en/brands/john-deere)
- [All farm machinery brands worldwide](/demand/global-en/categories/farm-machinery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Case IH or John Deere?

In August 2026, John Deere had more branded searches than Case IH among farm machinery brands worldwide. John Deere was estimated to have 1M branded searches compared to Case IH’s 131K, and held a 51% Share of Search versus Case IH’s 6.7%.

## Cite this page

Brandwave. "Case IH vs John Deere: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/case-ih-vs-john-deere

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-machinery-brands/compare/case-ih-vs-john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.