--- title: "John Deere vs Kubota: Which is searched more?" description: "Is John Deere or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/john-deere-vs-kubota" publisher: "Brandwave" --- # John Deere vs Kubota: Which is searched more? Is John Deere or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Kubota - **Competitive set**: Farm equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **John Deere Share of Search**: 51.3% - **Kubota Share of Search**: 18.9% ## Is John Deere or Kubota more popular in search? - In September 2026, John Deere had more branded searches than Kubota among farm equipment brands worldwide. John Deere had about 1 million branded searches, while Kubota had 368,000. John Deere made up 51.3% of all farm equipment brand searches we track, and Kubota accounted for 18.9%. - John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among farm equipment brands worldwide moved from 44.8% to 51.3%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 450K to 368K. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both John Deere and Kubota showed up in all five answers. John Deere was listed before Kubota in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Case IH | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fendt | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gehl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy?": 1. John Deere, 2. Kubota, 3. Case IH, 4. New Holland - Asked ChatGPT "What are the best farm equipment brands?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt - Asked ChatGPT "What's the best farm equipment brand for a working farm?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota - Searched Google, AI Overview "tractor brands": 1. John Deere, 2. Kubota, 3. Fendt, 4. Case IH, 5. New Holland - Searched Google, AI Overview "farm equipment brands": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt Not named in any answer: Gehl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm equipment brands worldwide in September 2026? - John Deere’s share of searches among farm equipment brands worldwide has gained ground for 3 months in a row, from 48.3% to 51.3% in September 2026. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 44.8% | 1 | 450K | 20.2% | 2 | | Nov 2025 | 1M | 46.3% | 1 | 368K | 17.1% | 3 | | Dec 2025 | 1M | 48% | 1 | 368K | 17.7% | 3 | | Jan 2026 | 1M | 48.1% | 1 | 368K | 17.7% | 3 | | Feb 2026 | 1M | 50.6% | 1 | 368K | 18.6% | 2 | | Mar 2026 | 1M | 47.8% | 1 | 450K | 21.5% | 2 | | Apr 2026 | 1M | 48.6% | 1 | 450K | 21.9% | 2 | | May 2026 | 1M | 48.3% | 1 | 450K | 21.7% | 2 | | Jun 2026 | 1M | 48.3% | 1 | 450K | 21.7% | 2 | | Jul 2026 | 1M | 49.8% | 1 | 368K | 18.3% | 2 | | Aug 2026 | 1M | 51% | 1 | 368K | 18.8% | 2 | | Sep 2026 | 1M | 51.3% | 1 | 368K | 18.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search term “john deere”. - **Kubota**: Measured on the search term “kubota”. - [John Deere profile](/demand/global-en/brands/john-deere) - [Kubota profile](/demand/global-en/brands/kubota) - [All farm equipment brands worldwide](/demand/global-en/categories/farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Kubota more popular in search? In September 2026, John Deere had more branded searches than Kubota among farm equipment brands worldwide. John Deere had about 1 million branded searches, while Kubota had 368,000. John Deere made up 51.3% of all farm equipment brand searches we track, and Kubota accounted for 18.9%. ## Cite this page Brandwave. "John Deere vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/john-deere-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/john-deere-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.