---
title: "Fendt vs New Holland: Which is searched more?"
description: "Which is more popular in search, Fendt or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-new-holland"
publisher: "Brandwave"
---

# Fendt vs New Holland: Which is searched more?

Which is more popular in search, Fendt or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fendt and New Holland
- **Competitive set**: Farm equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fendt Share of Search**: 10.9%
- **New Holland Share of Search**: 22.5%

## Which is more popular in search, Fendt or New Holland?

- In September 2026, New Holland had more branded searches than Fendt among farm equipment brands worldwide. New Holland was estimated to have 342K branded searches compared to Fendt’s 165K, and held a 22.5% Share of Search versus Fendt’s 10.9%.
- New Holland was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide moved from 14.6% to 10.9%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide moved from 25.4% to 22.5%, and its estimated monthly branded searches moved from 429K to 342K.

## How did search popularity change for farm equipment brands worldwide in September 2026?

- New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.
- Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

## Month by month

| Month | Fendt estimated searches | Fendt Share of Search | Fendt rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 14.6% | 3 | 429K | 25.4% | 2 |
| Nov 2025 | 246K | 14.7% | 3 | 418K | 24.9% | 2 |
| Dec 2025 | 201K | 12.4% | 3 | 409K | 25.3% | 2 |
| Jan 2026 | 201K | 12.3% | 3 | 418K | 25.6% | 2 |
| Feb 2026 | 165K | 10.8% | 3 | 351K | 23% | 2 |
| Mar 2026 | 201K | 12.9% | 3 | 351K | 22.4% | 2 |
| Apr 2026 | 165K | 10.8% | 3 | 351K | 23% | 2 |
| May 2026 | 165K | 10.7% | 3 | 362K | 23.5% | 2 |
| Jun 2026 | 165K | 10.6% | 3 | 375K | 24.2% | 2 |
| Jul 2026 | 201K | 12.8% | 3 | 362K | 23% | 2 |
| Aug 2026 | 165K | 10.8% | 3 | 351K | 23% | 2 |
| Sep 2026 | 165K | 10.9% | 3 | 342K | 22.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fendt’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fendt**: Measured on the search term “fendt”.
- **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure.

- [Fendt profile](/demand/global-en/brands/fendt)
- [New Holland profile](/demand/global-en/brands/new-holland)
- [All farm equipment brands worldwide](/demand/global-en/categories/farm-equipment-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fendt or New Holland?

In September 2026, New Holland had more branded searches than Fendt among farm equipment brands worldwide. New Holland was estimated to have 342K branded searches compared to Fendt’s 165K, and held a 22.5% Share of Search versus Fendt’s 10.9%.

## Cite this page

Brandwave. "Fendt vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.