--- title: "Fendt vs Kubota: Which is searched more?" description: "Is Fendt or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-kubota" publisher: "Brandwave" --- # Fendt vs Kubota: Which is searched more? Is Fendt or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fendt and Kubota - **Competitive set**: Farm equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Fendt Share of Search**: 8.5% - **Kubota Share of Search**: 18.9% ## Is Fendt or Kubota more popular in search? - In September 2026, Kubota had more branded searches than Fendt among farm equipment brands worldwide. Kubota had about 368,000 branded searches, while Fendt had 165,000. Kubota made up 18.9% of all farm equipment brand searches we track, and Fendt accounted for 8.5%. - Kubota was ahead of Fendt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands worldwide moved from 11% to 8.5%, and its estimated monthly branded searches moved from 246K to 165K. - Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 450K to 368K. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kubota appeared in all five answers. Fendt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kubota was listed before Fendt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Case IH | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fendt | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gehl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy?": 1. John Deere, 2. Kubota, 3. Case IH, 4. New Holland - Asked ChatGPT "What are the best farm equipment brands?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt - Asked ChatGPT "What's the best farm equipment brand for a working farm?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota - Searched Google, AI Overview "tractor brands": 1. John Deere, 2. Kubota, 3. Fendt, 4. Case IH, 5. New Holland - Searched Google, AI Overview "farm equipment brands": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt Not named in any answer: Gehl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm equipment brands worldwide in September 2026? - Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Fendt estimated searches | Fendt Share of Search | Fendt rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 11% | 4 | 450K | 20.2% | 2 | | Nov 2025 | 246K | 11.4% | 4 | 368K | 17.1% | 3 | | Dec 2025 | 201K | 9.6% | 4 | 368K | 17.7% | 3 | | Jan 2026 | 201K | 9.7% | 4 | 368K | 17.7% | 3 | | Feb 2026 | 165K | 8.4% | 4 | 368K | 18.6% | 2 | | Mar 2026 | 201K | 9.6% | 4 | 450K | 21.5% | 2 | | Apr 2026 | 165K | 8% | 4 | 450K | 21.9% | 2 | | May 2026 | 165K | 8% | 4 | 450K | 21.7% | 2 | | Jun 2026 | 165K | 8% | 4 | 450K | 21.7% | 2 | | Jul 2026 | 201K | 10% | 4 | 368K | 18.3% | 2 | | Aug 2026 | 165K | 8.4% | 4 | 368K | 18.8% | 2 | | Sep 2026 | 165K | 8.5% | 4 | 368K | 18.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fendt’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fendt**: Measured on the search term “fendt”. - **Kubota**: Measured on the search term “kubota”. - [Fendt profile](/demand/global-en/brands/fendt) - [Kubota profile](/demand/global-en/brands/kubota) - [All farm equipment brands worldwide](/demand/global-en/categories/farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fendt or Kubota more popular in search? In September 2026, Kubota had more branded searches than Fendt among farm equipment brands worldwide. Kubota had about 368,000 branded searches, while Fendt had 165,000. Kubota made up 18.9% of all farm equipment brand searches we track, and Fendt accounted for 8.5%. ## Cite this page Brandwave. "Fendt vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/fendt-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.