--- title: "Case IH vs New Holland: Which is searched more?" description: "Is Case IH or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-new-holland" publisher: "Brandwave" --- # Case IH vs New Holland: Which is searched more? Is Case IH or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case IH and New Holland - **Competitive set**: Farm equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Case IH Share of Search**: 3.4% - **New Holland Share of Search**: 17.5% ## Is Case IH or New Holland more popular in search? - In September 2026, New Holland had more branded searches than Case IH among farm equipment brands worldwide. New Holland had about 342,000 branded searches, while Case IH had 65,900. New Holland made up 17.5% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. - New Holland was ahead of Case IH in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 97.1K to 65.9K. - Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands worldwide moved from 19.2% to 17.5%, and its estimated monthly branded searches moved from 429K to 342K. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Case IH and New Holland showed up in all five answers. Case IH was listed before New Holland in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Case IH | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fendt | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gehl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy?": 1. John Deere, 2. Kubota, 3. Case IH, 4. New Holland - Asked ChatGPT "What are the best farm equipment brands?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt - Asked ChatGPT "What's the best farm equipment brand for a working farm?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota - Searched Google, AI Overview "tractor brands": 1. John Deere, 2. Kubota, 3. Fendt, 4. Case IH, 5. New Holland - Searched Google, AI Overview "farm equipment brands": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt Not named in any answer: Gehl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm equipment brands worldwide in September 2026? - New Holland’s share of searches among farm equipment brands worldwide has lost ground for 3 months in a row, from 18.1% to 17.5% in September 2026. - Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026. ## Month by month | Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 97.1K | 4.4% | 5 | 429K | 19.2% | 3 | | Nov 2025 | 117K | 5.4% | 5 | 418K | 19.3% | 2 | | Dec 2025 | 98.6K | 4.7% | 5 | 409K | 19.6% | 2 | | Jan 2026 | 82.1K | 3.9% | 5 | 418K | 20.1% | 2 | | Feb 2026 | 82.1K | 4.2% | 5 | 351K | 17.7% | 3 | | Mar 2026 | 82.1K | 3.9% | 5 | 351K | 16.7% | 3 | | Apr 2026 | 82.1K | 4% | 5 | 351K | 17% | 3 | | May 2026 | 83.9K | 4.1% | 5 | 362K | 17.5% | 3 | | Jun 2026 | 72.6K | 3.5% | 5 | 375K | 18.1% | 3 | | Jul 2026 | 70.4K | 3.5% | 5 | 362K | 18% | 3 | | Aug 2026 | 70.4K | 3.6% | 5 | 351K | 17.9% | 3 | | Sep 2026 | 65.9K | 3.4% | 5 | 342K | 17.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Case IH’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case IH**: Measured on the search terms “case ih tractors” and “caseih”, summed into one figure. - **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure. - [Case IH profile](/demand/global-en/brands/case-ih) - [New Holland profile](/demand/global-en/brands/new-holland) - [All farm equipment brands worldwide](/demand/global-en/categories/farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Case IH or New Holland more popular in search? In September 2026, New Holland had more branded searches than Case IH among farm equipment brands worldwide. New Holland had about 342,000 branded searches, while Case IH had 65,900. New Holland made up 17.5% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. ## Cite this page Brandwave. "Case IH vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.