--- title: "Case IH vs Fendt: Which is searched more?" description: "Is Case IH or Fendt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-fendt" publisher: "Brandwave" --- # Case IH vs Fendt: Which is searched more? Is Case IH or Fendt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case IH and Fendt - **Competitive set**: Farm equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Case IH Share of Search**: 3.4% - **Fendt Share of Search**: 8.5% ## Is Case IH or Fendt more popular in search? - In September 2026, Fendt had more branded searches than Case IH among farm equipment brands worldwide. Fendt had about 165,000 branded searches, while Case IH had 65,900. Fendt made up 8.5% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. - Fendt was ahead of Case IH in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 97.1K to 65.9K. - Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands worldwide moved from 11% to 8.5%, and its estimated monthly branded searches moved from 246K to 165K. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Case IH appeared in all five answers. Fendt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Case IH was listed before Fendt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Case IH | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fendt | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gehl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy?": 1. John Deere, 2. Kubota, 3. Case IH, 4. New Holland - Asked ChatGPT "What are the best farm equipment brands?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt - Asked ChatGPT "What's the best farm equipment brand for a working farm?": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota - Searched Google, AI Overview "tractor brands": 1. John Deere, 2. Kubota, 3. Fendt, 4. Case IH, 5. New Holland - Searched Google, AI Overview "farm equipment brands": 1. John Deere, 2. Case IH, 3. New Holland, 4. Kubota, 5. Fendt Not named in any answer: Gehl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm equipment brands worldwide in September 2026? - Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026. ## Month by month | Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | Fendt estimated searches | Fendt Share of Search | Fendt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 97.1K | 4.4% | 5 | 246K | 11% | 4 | | Nov 2025 | 117K | 5.4% | 5 | 246K | 11.4% | 4 | | Dec 2025 | 98.6K | 4.7% | 5 | 201K | 9.6% | 4 | | Jan 2026 | 82.1K | 3.9% | 5 | 201K | 9.7% | 4 | | Feb 2026 | 82.1K | 4.2% | 5 | 165K | 8.4% | 4 | | Mar 2026 | 82.1K | 3.9% | 5 | 201K | 9.6% | 4 | | Apr 2026 | 82.1K | 4% | 5 | 165K | 8% | 4 | | May 2026 | 83.9K | 4.1% | 5 | 165K | 8% | 4 | | Jun 2026 | 72.6K | 3.5% | 5 | 165K | 8% | 4 | | Jul 2026 | 70.4K | 3.5% | 5 | 201K | 10% | 4 | | Aug 2026 | 70.4K | 3.6% | 5 | 165K | 8.4% | 4 | | Sep 2026 | 65.9K | 3.4% | 5 | 165K | 8.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Case IH’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case IH**: Measured on the search terms “case ih tractors” and “caseih”, summed into one figure. - **Fendt**: Measured on the search term “fendt”. - [Case IH profile](/demand/global-en/brands/case-ih) - [Fendt profile](/demand/global-en/brands/fendt) - [All farm equipment brands worldwide](/demand/global-en/categories/farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Case IH or Fendt more popular in search? In September 2026, Fendt had more branded searches than Case IH among farm equipment brands worldwide. Fendt had about 165,000 branded searches, while Case IH had 65,900. Fendt made up 8.5% of all farm equipment brand searches we track, and Case IH accounted for 3.4%. ## Cite this page Brandwave. "Case IH vs Fendt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-fendt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands/compare/case-ih-vs-fendt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.