--- title: "Farm equipment brands: Which are searched most?" description: "Compare the farm equipment brands people buy. Share of Search among John Deere, New Holland, Fendt and Gehl, the farm equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands" publisher: "Brandwave" --- # Farm equipment brands: Which are searched most? Compare the farm equipment brands people buy. Share of Search among John Deere, New Holland, Fendt and Gehl, the farm equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Farm equipment brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: John Deere, 65.9% ## Which brand is most popular in search among farm equipment brands worldwide? - In September 2026, John Deere was the most searched among farm equipment brands worldwide, with an estimated 1M branded searches and 65.9% estimated Share of Search within this set. - New Holland is in 2nd place, 43.4 percentage points behind at 22.5% Share of Search. - Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm equipment brands worldwide increased from 59.4% to 65.9%. - Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide decreased from 25.4% to 22.5%. - Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide decreased from 14.6% to 10.9%. - Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide peaked at 25.6% in January 2026 and was lowest at 22.4% in March 2026. - Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide peaked at 14.7% in November 2025 and was lowest at 10.6% in June 2026. - Across the 12 months ending September 2026, Gehl held steady: its estimated Share of Search among farm equipment brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [John Deere vs New Holland: compare search popularity](/demand/global-en/compare/john-deere-vs-new-holland): 65.9% against 22.5% Share of Search. - [John Deere vs Fendt: compare search popularity](/demand/global-en/compare/fendt-vs-john-deere): 65.9% against 10.9% Share of Search. - [New Holland vs Fendt: compare search popularity](/demand/global-en/compare/fendt-vs-new-holland): 22.5% against 10.9% Share of Search. ## How did search popularity change for farm equipment brands worldwide in September 2026? - New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026. - Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | John Deere | 65.9% | 1M | 0.0% | John Deere | | 2 | New Holland | 22.5% | 342K | -2.6% | New Holland | | 3 | Fendt | 10.9% | 165K | 0.0% | Fendt | | 4 | Gehl | 0.65% | 9.9K | +22.2% | Gehl | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | John Deere | 1M | 59.4% | 1 | | Oct 2025 | New Holland | 429K | 25.4% | 2 | | Oct 2025 | Fendt | 246K | 14.6% | 3 | | Oct 2025 | Gehl | 9.9K | 0.59% | 4 | | Nov 2025 | John Deere | 1M | 59.8% | 1 | | Nov 2025 | New Holland | 418K | 24.9% | 2 | | Nov 2025 | Fendt | 246K | 14.7% | 3 | | Nov 2025 | Gehl | 9.9K | 0.59% | 4 | | Dec 2025 | John Deere | 1M | 61.8% | 1 | | Dec 2025 | New Holland | 409K | 25.3% | 2 | | Dec 2025 | Fendt | 201K | 12.4% | 3 | | Dec 2025 | Gehl | 8.1K | 0.5% | 4 | | Jan 2026 | John Deere | 1M | 61.4% | 1 | | Jan 2026 | New Holland | 418K | 25.6% | 2 | | Jan 2026 | Fendt | 201K | 12.3% | 3 | | Jan 2026 | Gehl | 9.9K | 0.61% | 4 | | Feb 2026 | John Deere | 1M | 65.6% | 1 | | Feb 2026 | New Holland | 351K | 23% | 2 | | Feb 2026 | Fendt | 165K | 10.8% | 3 | | Feb 2026 | Gehl | 9.9K | 0.65% | 4 | | Mar 2026 | John Deere | 1M | 64% | 1 | | Mar 2026 | New Holland | 351K | 22.4% | 2 | | Mar 2026 | Fendt | 201K | 12.9% | 3 | | Mar 2026 | Gehl | 9.9K | 0.63% | 4 | | Apr 2026 | John Deere | 1M | 65.6% | 1 | | Apr 2026 | New Holland | 351K | 23% | 2 | | Apr 2026 | Fendt | 165K | 10.8% | 3 | | Apr 2026 | Gehl | 9.9K | 0.65% | 4 | | May 2026 | John Deere | 1M | 65.1% | 1 | | May 2026 | New Holland | 362K | 23.5% | 2 | | May 2026 | Fendt | 165K | 10.7% | 3 | | May 2026 | Gehl | 9.9K | 0.64% | 4 | | Jun 2026 | John Deere | 1M | 64.5% | 1 | | Jun 2026 | New Holland | 375K | 24.2% | 2 | | Jun 2026 | Fendt | 165K | 10.6% | 3 | | Jun 2026 | Gehl | 9.9K | 0.64% | 4 | | Jul 2026 | John Deere | 1M | 63.7% | 1 | | Jul 2026 | New Holland | 362K | 23% | 2 | | Jul 2026 | Fendt | 201K | 12.8% | 3 | | Jul 2026 | Gehl | 8.1K | 0.52% | 4 | | Aug 2026 | John Deere | 1M | 65.6% | 1 | | Aug 2026 | New Holland | 351K | 23% | 2 | | Aug 2026 | Fendt | 165K | 10.8% | 3 | | Aug 2026 | Gehl | 8.1K | 0.53% | 4 | | Sep 2026 | John Deere | 1M | 65.9% | 1 | | Sep 2026 | New Holland | 342K | 22.5% | 2 | | Sep 2026 | Fendt | 165K | 10.9% | 3 | | Sep 2026 | Gehl | 9.9K | 0.65% | 4 | ## What is being compared - **Fendt**: Measured on the search term “fendt”. - **Gehl**: Measured on the search term “gehl”. - **John Deere**: Measured on the search term “john deere”. - **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure. - [Fendt](/demand/global-en/brands/fendt) - [Gehl](/demand/global-en/brands/gehl) - [John Deere](/demand/global-en/brands/john-deere) - [New Holland](/demand/global-en/brands/new-holland) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among farm equipment brands worldwide? In September 2026, John Deere was the most searched among farm equipment brands worldwide, with an estimated 1M branded searches and 65.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Farm equipment brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.