---
title: "Melissa & Doug vs Playmobil: Which is searched more?"
description: "Which is more popular in search, Melissa & Doug or Playmobil? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/farm-animals-brands/compare/melissa-and-doug-vs-playmobil"
publisher: "Brandwave"
---

# Melissa & Doug vs Playmobil: Which is searched more?

Which is more popular in search, Melissa & Doug or Playmobil? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Melissa & Doug and Playmobil
- **Competitive set**: Farm animals brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Melissa & Doug Share of Search**: 11.2%
- **Playmobil Share of Search**: 68.3%

## Which is more popular in search, Melissa & Doug or Playmobil?

- In September 2026, Playmobil had more branded searches than Melissa & Doug among farm animals brands worldwide. Playmobil was estimated to have 823K branded searches compared to Melissa & Doug’s 135K, and held a 68.3% Share of Search versus Melissa & Doug’s 11.2%.
- Playmobil was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide moved from 9.4% to 11.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide moved from 69.6% to 68.3%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for farm animals brands worldwide in September 2026?

- Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.
- Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Month by month

| Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Playmobil estimated searches | Playmobil Share of Search | Playmobil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 9.4% | 3 | 1M | 69.6% | 1 |
| Nov 2025 | 247K | 11.2% | 3 | 1.5M | 68.3% | 1 |
| Dec 2025 | 202K | 9.4% | 3 | 1.5M | 69.7% | 1 |
| Jan 2026 | 110K | 8.9% | 3 | 823K | 66.7% | 1 |
| Feb 2026 | 90.8K | 8.1% | 3 | 823K | 73.8% | 1 |
| Mar 2026 | 110K | 9.4% | 3 | 823K | 69.8% | 1 |
| Apr 2026 | 90.9K | 7.8% | 3 | 823K | 71% | 1 |
| May 2026 | 90.8K | 9% | 3 | 673K | 66.6% | 1 |
| Jun 2026 | 90.8K | 9.4% | 3 | 673K | 69.8% | 1 |
| Jul 2026 | 110K | 10.7% | 3 | 673K | 65.4% | 1 |
| Aug 2026 | 135K | 11.2% | 3 | 823K | 68.3% | 1 |
| Sep 2026 | 135K | 11.2% | 3 | 823K | 68.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Melissa & Doug’s and Playmobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure.
- **Playmobil**: Measured on the search term “playmobil”.

- [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug)
- [Playmobil profile](/demand/global-en/brands/playmobil)
- [All farm animals brands worldwide](/demand/global-en/categories/farm-animals-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Melissa & Doug or Playmobil?

In September 2026, Playmobil had more branded searches than Melissa & Doug among farm animals brands worldwide. Playmobil was estimated to have 823K branded searches compared to Melissa & Doug’s 135K, and held a 68.3% Share of Search versus Melissa & Doug’s 11.2%.

## Cite this page

Brandwave. "Melissa & Doug vs Playmobil: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/farm-animals-brands/compare/melissa-and-doug-vs-playmobil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-animals-brands/compare/melissa-and-doug-vs-playmobil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.