--- title: "Farm animals brands: Which are searched most?" description: "Compare the farm animals brands people buy. Share of Search among Playmobil, Fisher-Price and Melissa & Doug, the farm animals brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/farm-animals-brands" publisher: "Brandwave" --- # Farm animals brands: Which are searched most? Compare the farm animals brands people buy. Share of Search among Playmobil, Fisher-Price and Melissa & Doug, the farm animals brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Farm animals brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Playmobil, 68.3% ## Which brand is most popular in search among farm animals brands worldwide? - In September 2026, Playmobil was the most searched among farm animals brands worldwide, with an estimated 823K branded searches and 68.3% estimated Share of Search within this set. - Fisher-Price is in 2nd place, 47.9 percentage points behind at 20.4% Share of Search. - Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide decreased from 69.6% to 68.3%. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide decreased from 21% to 20.4%. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide increased from 9.4% to 11.2%. - Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide peaked at 73.8% in February 2026 and was lowest at 65.4% in July 2026. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide peaked at 24.4% in January 2026 and was lowest at 18% in February 2026. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide peaked at 11.2% in September 2026 and was lowest at 7.8% in April 2026. ## Compare search popularity between leading brands - [Playmobil vs Fisher-Price: compare search popularity](/demand/global-en/compare/fisher-price-vs-playmobil): 68.3% against 20.4% Share of Search. - [Playmobil vs Melissa & Doug: compare search popularity](/demand/global-en/compare/melissa-and-doug-vs-playmobil): 68.3% against 11.2% Share of Search. - [Fisher-Price vs Melissa & Doug: compare search popularity](/demand/global-en/compare/fisher-price-vs-melissa-and-doug): 20.4% against 11.2% Share of Search. ## How did search popularity change for farm animals brands worldwide in September 2026? - Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026. - Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Playmobil | 68.3% | 823K | 0.0% | Playmobil | | 2 | Fisher-Price | 20.4% | 246K | 0.0% | Mattel | | 3 | Melissa & Doug | 11.2% | 135K | +0.1% | Melissa & Doug | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Playmobil | 1M | 69.6% | 1 | | Oct 2025 | Fisher-Price | 301K | 21% | 2 | | Oct 2025 | Melissa & Doug | 135K | 9.4% | 3 | | Nov 2025 | Playmobil | 1.5M | 68.3% | 1 | | Nov 2025 | Fisher-Price | 450K | 20.5% | 2 | | Nov 2025 | Melissa & Doug | 247K | 11.2% | 3 | | Dec 2025 | Playmobil | 1.5M | 69.7% | 1 | | Dec 2025 | Fisher-Price | 450K | 20.9% | 2 | | Dec 2025 | Melissa & Doug | 202K | 9.4% | 3 | | Jan 2026 | Playmobil | 823K | 66.7% | 1 | | Jan 2026 | Fisher-Price | 301K | 24.4% | 2 | | Jan 2026 | Melissa & Doug | 110K | 8.9% | 3 | | Feb 2026 | Playmobil | 823K | 73.8% | 1 | | Feb 2026 | Fisher-Price | 201K | 18% | 2 | | Feb 2026 | Melissa & Doug | 90.8K | 8.1% | 3 | | Mar 2026 | Playmobil | 823K | 69.8% | 1 | | Mar 2026 | Fisher-Price | 246K | 20.9% | 2 | | Mar 2026 | Melissa & Doug | 110K | 9.4% | 3 | | Apr 2026 | Playmobil | 823K | 71% | 1 | | Apr 2026 | Fisher-Price | 246K | 21.2% | 2 | | Apr 2026 | Melissa & Doug | 90.9K | 7.8% | 3 | | May 2026 | Playmobil | 673K | 66.6% | 1 | | May 2026 | Fisher-Price | 246K | 24.4% | 2 | | May 2026 | Melissa & Doug | 90.8K | 9% | 3 | | Jun 2026 | Playmobil | 673K | 69.8% | 1 | | Jun 2026 | Fisher-Price | 201K | 20.8% | 2 | | Jun 2026 | Melissa & Doug | 90.8K | 9.4% | 3 | | Jul 2026 | Playmobil | 673K | 65.4% | 1 | | Jul 2026 | Fisher-Price | 246K | 23.9% | 2 | | Jul 2026 | Melissa & Doug | 110K | 10.7% | 3 | | Aug 2026 | Playmobil | 823K | 68.3% | 1 | | Aug 2026 | Fisher-Price | 246K | 20.4% | 2 | | Aug 2026 | Melissa & Doug | 135K | 11.2% | 3 | | Sep 2026 | Playmobil | 823K | 68.3% | 1 | | Sep 2026 | Fisher-Price | 246K | 20.4% | 2 | | Sep 2026 | Melissa & Doug | 135K | 11.2% | 3 | ## What is being compared - **Fisher-Price**: Measured on the search term “fisher price”. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **Playmobil**: Measured on the search term “playmobil”. - [Fisher-Price](/demand/global-en/brands/fisher-price) - [Melissa & Doug](/demand/global-en/brands/melissa-and-doug) - [Playmobil](/demand/global-en/brands/playmobil) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among farm animals brands worldwide? In September 2026, Playmobil was the most searched among farm animals brands worldwide, with an estimated 823K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Farm animals brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/farm-animals-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/farm-animals-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.