--- title: "Fan brands: Which brands are most popular in search?" description: "Compare the fan brands people buy. Share of Search among Dyson, Xiaomi, Lasko, Vornado and Honeywell, the fan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fan-brands" publisher: "Brandwave" --- # Fan brands: Which brands are most popular in search? Compare the fan brands people buy. Share of Search among Dyson, Xiaomi, Lasko, Vornado and Honeywell, the fan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fan brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dyson, 54.2% ## Which brand is most popular in search among fan brands worldwide? - In August 2026, Dyson was the most searched among fan brands worldwide, with an estimated 7.4M branded searches and 54.2% estimated Share of Search within this set. - Xiaomi is in 2nd place, 9.3 percentage points behind at 44.9% Share of Search. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide increased from 52.9% to 54.2%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide decreased from 46.6% to 44.9%. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide peaked at 64.3% in November 2025 and was lowest at 48.7% in March 2026. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide peaked at 50.7% in March 2026 and was lowest at 35.3% in November 2025. - Across the 11 months ending August 2026, Lasko, Vornado and Honeywell held steady: their estimated Share of Search among fan brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dyson vs Xiaomi: compare search popularity](/demand/global-en/compare/dyson-vs-xiaomi): 54.2% against 44.9% Share of Search. ## How did search popularity change for fan brands worldwide in August 2026? - In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%. - In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%. - Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dyson | 54.2% | 7.4M | +22.8% | Dyson | | 2 | Xiaomi | 44.9% | 6.1M | 0.0% | Xiaomi | | 3 | Lasko | 0.44% | 60.5K | 0.0% | Lasko | | 4 | Vornado | 0.36% | 49.5K | -18.2% | Vornado | | 5 | Honeywell | <0.01% | 260 | -18.8% | Honeywell International | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dyson | 8.5M | 52.9% | 1 | | Oct 2025 | Xiaomi | 7.5M | 46.6% | 2 | | Oct 2025 | Lasko | 49.5K | 0.31% | 3 | | Oct 2025 | Vornado | 33.1K | 0.21% | 4 | | Oct 2025 | Honeywell | 260 | <0.01% | 5 | | Nov 2025 | Dyson | 13.6M | 64.3% | 1 | | Nov 2025 | Xiaomi | 7.5M | 35.3% | 2 | | Nov 2025 | Lasko | 40.5K | 0.19% | 3 | | Nov 2025 | Vornado | 33.1K | 0.16% | 4 | | Nov 2025 | Honeywell | 320 | <0.01% | 5 | | Dec 2025 | Dyson | 12.2M | 61.8% | 1 | | Dec 2025 | Xiaomi | 7.5M | 37.8% | 2 | | Dec 2025 | Lasko | 40.5K | 0.2% | 3 | | Dec 2025 | Vornado | 40.5K | 0.2% | 4 | | Dec 2025 | Honeywell | 210 | <0.01% | 5 | | Jan 2026 | Dyson | 9.3M | 55.3% | 1 | | Jan 2026 | Xiaomi | 7.5M | 44.2% | 2 | | Jan 2026 | Lasko | 49.5K | 0.29% | 3 | | Jan 2026 | Vornado | 40.5K | 0.24% | 4 | | Jan 2026 | Honeywell | 210 | <0.01% | 5 | | Feb 2026 | Dyson | 7.3M | 54% | 1 | | Feb 2026 | Xiaomi | 6.1M | 45.5% | 2 | | Feb 2026 | Lasko | 40.5K | 0.3% | 3 | | Feb 2026 | Vornado | 27.1K | 0.2% | 4 | | Feb 2026 | Honeywell | 260 | <0.01% | 5 | | Mar 2026 | Xiaomi | 7.5M | 50.7% | 1 | | Mar 2026 | Dyson | 7.2M | 48.7% | 2 | | Mar 2026 | Lasko | 60.5K | 0.41% | 3 | | Mar 2026 | Vornado | 27.1K | 0.18% | 4 | | Mar 2026 | Honeywell | 320 | <0.01% | 5 | | Apr 2026 | Dyson | 6.7M | 52.1% | 1 | | Apr 2026 | Xiaomi | 6.1M | 47.3% | 2 | | Apr 2026 | Lasko | 49.5K | 0.38% | 3 | | Apr 2026 | Vornado | 33.1K | 0.26% | 4 | | Apr 2026 | Honeywell | 210 | <0.01% | 5 | | May 2026 | Dyson | 6.8M | 52% | 1 | | May 2026 | Xiaomi | 6.1M | 47.1% | 2 | | May 2026 | Lasko | 60.5K | 0.47% | 3 | | May 2026 | Vornado | 49.5K | 0.38% | 4 | | May 2026 | Honeywell | 260 | <0.01% | 5 | | Jun 2026 | Dyson | 6.7M | 51.9% | 1 | | Jun 2026 | Xiaomi | 6.1M | 47.2% | 2 | | Jun 2026 | Lasko | 60.5K | 0.47% | 3 | | Jun 2026 | Vornado | 60.5K | 0.47% | 4 | | Jun 2026 | Honeywell | 260 | <0.01% | 5 | | Jul 2026 | Xiaomi | 6.1M | 49.9% | 1 | | Jul 2026 | Dyson | 6M | 49.1% | 2 | | Jul 2026 | Lasko | 60.5K | 0.49% | 3 | | Jul 2026 | Vornado | 60.5K | 0.49% | 4 | | Jul 2026 | Honeywell | 320 | <0.01% | 5 | | Aug 2026 | Dyson | 7.4M | 54.2% | 1 | | Aug 2026 | Xiaomi | 6.1M | 44.9% | 2 | | Aug 2026 | Lasko | 60.5K | 0.44% | 3 | | Aug 2026 | Vornado | 49.5K | 0.36% | 4 | | Aug 2026 | Honeywell | 260 | <0.01% | 5 | | Sep 2026 | Dyson | — | — | — | | Sep 2026 | Honeywell | — | — | — | | Sep 2026 | Lasko | — | — | — | | Sep 2026 | Vornado | — | — | — | | Sep 2026 | Xiaomi | — | — | — | ## What is being compared - **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure. - **Honeywell**: Measured on the search term “honeywell nz”. - **Lasko**: Measured on the search term “lasko”. - **Vornado**: Measured on the search term “vornado”. - **Xiaomi**: Measured on the search term “xiaomi”. - [Dyson](/demand/global-en/brands/dyson) - [Honeywell](/demand/global-en/brands/honeywell) - [Lasko](/demand/global-en/brands/lasko) - [Vornado](/demand/global-en/brands/vornado) - [Xiaomi](/demand/global-en/brands/xiaomi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fan brands worldwide? In August 2026, Dyson was the most searched among fan brands worldwide, with an estimated 7.4M branded searches and 54.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fan brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fan-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.