---
title: "Family location apps: Which are searched most?"
description: "Compare the family location apps people buy. Share of Search among Find My, Life360, Google Family Link and Bark, the family location apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/family-location-apps"
publisher: "Brandwave"
---

# Family location apps: Which are searched most?

Compare the family location apps people buy. Share of Search among Find My, Life360, Google Family Link and Bark, the family location apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Family location apps
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Find My, 49.5%

## Which brand is most popular in search among family location apps worldwide?

- In September 2026, Find My was the most searched among family location apps worldwide, with an estimated 673K branded searches and 49.5% estimated Share of Search within this set.
- Life360 is in 2nd place, 22.4 percentage points behind at 27.1% Share of Search.
- Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide increased from 48.4% to 49.5%.
- Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide decreased from 32.3% to 27.1%.
- Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide increased from 17.7% to 22.1%.
- Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide peaked at 52% in February 2026 and was lowest at 46.9% in December 2025.
- Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide peaked at 32.3% in October 2025 and was lowest at 23.3% in February 2026.
- Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide peaked at 25.7% in January 2026 and was lowest at 17.7% in October 2025.
- Across the 12 months ending September 2026, Bark held steady: its estimated Share of Search among family location apps worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Find My vs Life360: compare search popularity](/demand/global-en/compare/find-my-vs-life360): 49.5% against 27.1% Share of Search.
- [Find My vs Google Family Link: compare search popularity](/demand/global-en/compare/find-my-vs-google-family-link): 49.5% against 22.1% Share of Search.
- [Life360 vs Google Family Link: compare search popularity](/demand/global-en/compare/google-family-link-vs-life360): 27.1% against 22.1% Share of Search.

## How did search popularity change for family location apps worldwide in September 2026?

- Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Find My | 49.5% | 673K | 0.0% | Apple |
| 2 | Life360 | 27.1% | 368K | 0.0% | Life360 |
| 3 | Google Family Link | 22.1% | 301K | 0.0% | Google |
| 4 | Bark | 1.3% | 18.1K | -18.5% | Bark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Find My | 673K | 48.4% | 1 |
| Oct 2025 | Life360 | 450K | 32.3% | 2 |
| Oct 2025 | Google Family Link | 246K | 17.7% | 3 |
| Oct 2025 | Bark | 22.2K | 1.6% | 4 |
| Nov 2025 | Find My | 673K | 49.2% | 1 |
| Nov 2025 | Life360 | 368K | 26.9% | 2 |
| Nov 2025 | Google Family Link | 301K | 22% | 3 |
| Nov 2025 | Bark | 27.1K | 2% | 4 |
| Dec 2025 | Find My | 673K | 46.9% | 1 |
| Dec 2025 | Google Family Link | 368K | 25.6% | 2 |
| Dec 2025 | Life360 | 368K | 25.6% | 3 |
| Dec 2025 | Bark | 27.1K | 1.9% | 4 |
| Jan 2026 | Find My | 673K | 47% | 1 |
| Jan 2026 | Google Family Link | 368K | 25.7% | 2 |
| Jan 2026 | Life360 | 368K | 25.7% | 3 |
| Jan 2026 | Bark | 22.2K | 1.6% | 4 |
| Feb 2026 | Find My | 673K | 52% | 1 |
| Feb 2026 | Google Family Link | 301K | 23.3% | 2 |
| Feb 2026 | Life360 | 301K | 23.3% | 3 |
| Feb 2026 | Bark | 18.1K | 1.4% | 4 |
| Mar 2026 | Find My | 673K | 49.5% | 1 |
| Mar 2026 | Life360 | 368K | 27.1% | 2 |
| Mar 2026 | Google Family Link | 301K | 22.1% | 3 |
| Mar 2026 | Bark | 18.1K | 1.3% | 4 |
| Apr 2026 | Find My | 673K | 49.5% | 1 |
| Apr 2026 | Life360 | 368K | 27.1% | 2 |
| Apr 2026 | Google Family Link | 301K | 22.1% | 3 |
| Apr 2026 | Bark | 18.1K | 1.3% | 4 |
| May 2026 | Find My | 673K | 51.6% | 1 |
| May 2026 | Life360 | 368K | 28.2% | 2 |
| May 2026 | Google Family Link | 246K | 18.8% | 3 |
| May 2026 | Bark | 18.1K | 1.4% | 4 |
| Jun 2026 | Find My | 673K | 51.6% | 1 |
| Jun 2026 | Life360 | 368K | 28.2% | 2 |
| Jun 2026 | Google Family Link | 246K | 18.8% | 3 |
| Jun 2026 | Bark | 18.1K | 1.4% | 4 |
| Jul 2026 | Find My | 673K | 49.5% | 1 |
| Jul 2026 | Life360 | 368K | 27.1% | 2 |
| Jul 2026 | Google Family Link | 301K | 22.1% | 3 |
| Jul 2026 | Bark | 18.1K | 1.3% | 4 |
| Aug 2026 | Find My | 673K | 49.3% | 1 |
| Aug 2026 | Life360 | 368K | 27% | 2 |
| Aug 2026 | Google Family Link | 301K | 22.1% | 3 |
| Aug 2026 | Bark | 22.2K | 1.6% | 4 |
| Sep 2026 | Find My | 673K | 49.5% | 1 |
| Sep 2026 | Life360 | 368K | 27.1% | 2 |
| Sep 2026 | Google Family Link | 301K | 22.1% | 3 |
| Sep 2026 | Bark | 18.1K | 1.3% | 4 |

## What is being compared

- **Bark**: Measured on the search term “bark app”.
- **Find My**: Measured on the search term “find my”.
- **Google Family Link**: Measured on the search term “google family link”.
- **Life360**: Measured on the search term “life360”.

- [Bark](/demand/global-en/brands/bark)
- [Find My](/demand/global-en/brands/find-my)
- [Google Family Link](/demand/global-en/brands/google-family-link)
- [Life360](/demand/global-en/brands/life360)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among family location apps worldwide?

In September 2026, Find My was the most searched among family location apps worldwide, with an estimated 673K branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Family location apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/family-location-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/family-location-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.