--- title: "False eyelash brands: Which are searched most?" description: "Compare the brands people buy false eyelashes and lash clusters from. Share of Search among Ardell, Lashify, Lilly Lashes, Kiss, Velour, Glamnetic and Huda Beauty, the false eyelash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/false-eyelash-brands" publisher: "Brandwave" --- # False eyelash brands: Which are searched most? Compare the brands people buy false eyelashes and lash clusters from. Share of Search among Ardell, Lashify, Lilly Lashes, Kiss, Velour, Glamnetic and Huda Beauty, the false eyelash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: False eyelash brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ardell, 24.1% ## Which brand is most popular in search among false eyelash brands worldwide? - Ardell, Lashify and Lilly Lashes share the highest share of searches among false eyelash brands worldwide, at 24.1% in September 2026. - Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide increased from 19.5% to 24.1%. - Across the 12 months ending September 2026, Kiss’ share of searches among false eyelash brands worldwide decreased from 23.8% to 19.6%. - Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide decreased from 2.6% to 1.7%. - Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide peaked at 26.3% in March 2026 and was lowest at 18.5% in November 2025. - Across the 12 months ending September 2026, Lashify’s share of searches among false eyelash brands worldwide peaked at 28.9% in February 2026 and was lowest at 23.7% in August 2026. - Across the 12 months ending September 2026, Lilly Lashes’ share of searches among false eyelash brands worldwide peaked at 24.1% in September 2026 and was lowest at 17.4% in April 2026. - Across the 12 months ending September 2026, Kiss’ share of searches among false eyelash brands worldwide peaked at 26.1% in June 2026 and was lowest at 19.6% in September 2026. - Across the 12 months ending September 2026, Velour’s share of searches among false eyelash brands worldwide peaked at 6.1% in July 2026 and was lowest at 4.3% in March 2026. - Across the 12 months ending September 2026, Ardell rose from 4th to 1st among false eyelash brands worldwide. - Across the 12 months ending September 2026, Kiss fell from 1st to 4th among false eyelash brands worldwide. - Across the 12 months ending September 2026, Glamnetic rose from 7th to 6th among false eyelash brands worldwide. - Across the 12 months ending September 2026, Huda Beauty fell from 6th to 7th among false eyelash brands worldwide. - Across the 12 months ending September 2026, Lashify, Lilly Lashes and Velour held steady: their share of searches among false eyelash brands worldwide each moved less than 0.5 percentage points. ## Top false eyelash brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Kiss was mentioned most often, in four of the five answers. Ardell was recommended most often, coming first in all three answers that gave a list. Kiss was second, and Lilly Lashes was third. Glamnetic, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Kiss | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lilly Lashes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Velour | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lashify | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glamnetic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about false eyelash brands - Asked ChatGPT "Which false eyelash brand should I buy?": 1. Ardell, 2. Kiss, 3. Lilly Lashes - Asked ChatGPT "What are the best false eyelash brands?": 1. Ardell, 2. Kiss, 3. Lilly Lashes, 4. Velour - Asked ChatGPT "What's the best false eyelash brand for natural-looking lashes?": 1. Ardell, 2. Kiss, 3. Velour - Searched Google, AI Overview "lash clusters": 1. Kiss, 2. Lashify - Searched Google, AI Overview "false eyelashes": named none of the brands we track Not named in any answer: Glamnetic and Huda Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [Ardell vs Lashify: compare search popularity](/demand/global-en/compare/ardell-vs-lashify): 24.1% Share of Search each. - [Ardell vs Lilly Lashes: compare search popularity](/demand/global-en/compare/ardell-vs-lilly-lashes): 24.1% Share of Search each. - [Ardell vs Kiss: compare search popularity](/demand/global-en/compare/ardell-vs-kiss-products): 24.1% against 19.6% Share of Search. - [Ardell vs Velour: compare search popularity](/demand/global-en/compare/ardell-vs-velour-lashes): 24.1% against 4.8% Share of Search. - [Lashify vs Lilly Lashes: compare search popularity](/demand/global-en/compare/lashify-vs-lilly-lashes): 24.1% Share of Search each. - [Lashify vs Kiss: compare search popularity](/demand/global-en/compare/kiss-products-vs-lashify): 24.1% against 19.6% Share of Search. - [Lashify vs Velour: compare search popularity](/demand/global-en/compare/lashify-vs-velour-lashes): 24.1% against 4.8% Share of Search. - [Lilly Lashes vs Kiss: compare search popularity](/demand/global-en/compare/kiss-products-vs-lilly-lashes): 24.1% against 19.6% Share of Search. - [Lilly Lashes vs Velour: compare search popularity](/demand/global-en/compare/lilly-lashes-vs-velour-lashes): 24.1% against 4.8% Share of Search. - [Kiss vs Velour: compare search popularity](/demand/global-en/compare/kiss-products-vs-velour-lashes): 19.6% against 4.8% Share of Search. ## How did search popularity change for false eyelash brands worldwide in September 2026? - In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches. - In September 2026, Kiss lost share of searches among false eyelash brands worldwide, from 23.7% to 19.6%. - In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%. - In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide. - Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Glamnetic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ardell | 24.1% | 22.2K | 0.0% | American International Industries | | 2 | Lashify | 24.1% | 22.2K | 0.0% | Lashify | | 3 | Lilly Lashes | 24.1% | 22.2K | +22.7% | Lilly Lashes | | 4 | Kiss | 19.6% | 18.1K | -18.5% | Kiss Products | | 5 | Velour | 4.8% | 4.4K | -18.5% | Velour Beauty | | 6 | Glamnetic | 1.7% | 1.6K | -15.8% | Glamnetic | | 7 | Huda Beauty | 1.7% | 1.6K | 0.0% | Huda Beauty | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kiss | 27.1K | 23.8% | 1 | | Oct 2025 | Lashify | 27.1K | 23.8% | 2 | | Oct 2025 | Lilly Lashes | 27.1K | 23.8% | 3 | | Oct 2025 | Ardell | 22.2K | 19.5% | 4 | | Oct 2025 | Velour | 5.4K | 4.7% | 5 | | Oct 2025 | Huda Beauty | 2.9K | 2.6% | 6 | | Oct 2025 | Glamnetic | 1.9K | 1.7% | 7 | | Nov 2025 | Lashify | 33.1K | 27.7% | 1 | | Nov 2025 | Kiss | 27.1K | 22.6% | 2 | | Nov 2025 | Lilly Lashes | 27.1K | 22.6% | 3 | | Nov 2025 | Ardell | 22.2K | 18.5% | 4 | | Nov 2025 | Velour | 5.4K | 4.5% | 5 | | Nov 2025 | Huda Beauty | 2.9K | 2.4% | 6 | | Nov 2025 | Glamnetic | 1.9K | 1.6% | 7 | | Dec 2025 | Lashify | 33.1K | 27.7% | 1 | | Dec 2025 | Kiss | 27.1K | 22.6% | 2 | | Dec 2025 | Lilly Lashes | 27.1K | 22.6% | 3 | | Dec 2025 | Ardell | 22.2K | 18.5% | 4 | | Dec 2025 | Velour | 5.4K | 4.5% | 5 | | Dec 2025 | Huda Beauty | 2.9K | 2.4% | 6 | | Dec 2025 | Glamnetic | 1.9K | 1.6% | 7 | | Jan 2026 | Lashify | 27.1K | 26.2% | 1 | | Jan 2026 | Ardell | 22.2K | 21.5% | 2 | | Jan 2026 | Kiss | 22.2K | 21.5% | 3 | | Jan 2026 | Lilly Lashes | 22.2K | 21.5% | 4 | | Jan 2026 | Velour | 5.4K | 5.2% | 5 | | Jan 2026 | Huda Beauty | 2.4K | 2.3% | 6 | | Jan 2026 | Glamnetic | 1.9K | 1.8% | 7 | | Feb 2026 | Lashify | 27.1K | 28.9% | 1 | | Feb 2026 | Kiss | 22.2K | 23.7% | 2 | | Feb 2026 | Ardell | 18.1K | 19.3% | 3 | | Feb 2026 | Lilly Lashes | 18.1K | 19.3% | 4 | | Feb 2026 | Velour | 4.4K | 4.7% | 5 | | Feb 2026 | Glamnetic | 1.9K | 2% | 6 | | Feb 2026 | Huda Beauty | 1.9K | 2% | 7 | | Mar 2026 | Ardell | 27.1K | 26.3% | 1 | | Mar 2026 | Lashify | 27.1K | 26.3% | 2 | | Mar 2026 | Kiss | 22.2K | 21.5% | 3 | | Mar 2026 | Lilly Lashes | 18.1K | 17.5% | 4 | | Mar 2026 | Velour | 4.4K | 4.3% | 5 | | Mar 2026 | Glamnetic | 2.4K | 2.3% | 6 | | Mar 2026 | Huda Beauty | 1.9K | 1.8% | 7 | | Apr 2026 | Ardell | 27.1K | 26% | 1 | | Apr 2026 | Lashify | 27.1K | 26% | 2 | | Apr 2026 | Kiss | 22.2K | 21.3% | 3 | | Apr 2026 | Lilly Lashes | 18.1K | 17.4% | 4 | | Apr 2026 | Velour | 5.4K | 5.2% | 5 | | Apr 2026 | Glamnetic | 2.4K | 2.3% | 6 | | Apr 2026 | Huda Beauty | 1.9K | 1.8% | 7 | | May 2026 | Lashify | 27.1K | 27.4% | 1 | | May 2026 | Ardell | 22.2K | 22.4% | 2 | | May 2026 | Kiss | 22.2K | 22.4% | 3 | | May 2026 | Lilly Lashes | 18.1K | 18.3% | 4 | | May 2026 | Velour | 5.4K | 5.5% | 5 | | May 2026 | Glamnetic | 2.4K | 2.4% | 6 | | May 2026 | Huda Beauty | 1.6K | 1.6% | 7 | | Jun 2026 | Kiss | 22.2K | 26.1% | 1 | | Jun 2026 | Lashify | 22.2K | 26.1% | 2 | | Jun 2026 | Ardell | 18.1K | 21.2% | 3 | | Jun 2026 | Lilly Lashes | 14.8K | 17.4% | 4 | | Jun 2026 | Velour | 4.4K | 5.2% | 5 | | Jun 2026 | Glamnetic | 1.9K | 2.2% | 6 | | Jun 2026 | Huda Beauty | 1.6K | 1.9% | 7 | | Jul 2026 | Ardell | 22.2K | 24.9% | 1 | | Jul 2026 | Lashify | 22.2K | 24.9% | 2 | | Jul 2026 | Kiss | 18.1K | 20.3% | 3 | | Jul 2026 | Lilly Lashes | 18.1K | 20.3% | 4 | | Jul 2026 | Velour | 5.4K | 6.1% | 5 | | Jul 2026 | Glamnetic | 1.6K | 1.8% | 6 | | Jul 2026 | Huda Beauty | 1.6K | 1.8% | 7 | | Aug 2026 | Ardell | 22.2K | 23.7% | 1 | | Aug 2026 | Kiss | 22.2K | 23.7% | 2 | | Aug 2026 | Lashify | 22.2K | 23.7% | 3 | | Aug 2026 | Lilly Lashes | 18.1K | 19.3% | 4 | | Aug 2026 | Velour | 5.4K | 5.8% | 5 | | Aug 2026 | Glamnetic | 1.9K | 2% | 6 | | Aug 2026 | Huda Beauty | 1.6K | 1.7% | 7 | | Sep 2026 | Ardell | 22.2K | 24.1% | 1 | | Sep 2026 | Lashify | 22.2K | 24.1% | 2 | | Sep 2026 | Lilly Lashes | 22.2K | 24.1% | 3 | | Sep 2026 | Kiss | 18.1K | 19.6% | 4 | | Sep 2026 | Velour | 4.4K | 4.8% | 5 | | Sep 2026 | Glamnetic | 1.6K | 1.7% | 6 | | Sep 2026 | Huda Beauty | 1.6K | 1.7% | 7 | ## What is being compared - **Ardell**: Measured on the search term “ardell lashes”. - **Glamnetic**: Measured on the search term “glamnetic lashes”. - **Huda Beauty**: Measured on the search term “huda beauty lashes”. - **Kiss**: Measured on the search term “kiss lashes”. - **Lashify**: Measured on the search term “lashify”. - **Lilly Lashes**: Measured on the search term “lilly lashes”. - **Velour**: Measured on the search term “velour lashes”. - [Ardell](/demand/global-en/brands/ardell) - [Glamnetic](/demand/global-en/brands/glamnetic) - [Huda Beauty](/demand/global-en/brands/huda-beauty) - [Kiss](/demand/global-en/brands/kiss-products) - [Lashify](/demand/global-en/brands/lashify) - [Lilly Lashes](/demand/global-en/brands/lilly-lashes) - [Velour](/demand/global-en/brands/velour-lashes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among false eyelash brands worldwide? Ardell, Lashify and Lilly Lashes share the highest share of searches among false eyelash brands worldwide, at 24.1% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "False eyelash brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/false-eyelash-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/false-eyelash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.