---
title: "Fake tanning products: Which are searched most?"
description: "Compare the fake tanning products people search for. Share of Search among St.Tropez, Bondi Sands, Coco & Eve, b.tan, Tanologist and Isle of Paradise, the fake tanning products Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fake-tanning-products"
publisher: "Brandwave"
---

# Fake tanning products: Which are searched most?

Compare the fake tanning products people search for. Share of Search among St.Tropez, Bondi Sands, Coco & Eve, b.tan, Tanologist and Isle of Paradise, the fake tanning products Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fake tanning products
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: St.Tropez, 59.5%

## Which brand is most popular in search among fake tanning products worldwide?

- In August 2026, St.Tropez was the most searched among fake tanning products worldwide, with an estimated 301K branded searches and 59.5% estimated Share of Search within this set.
- Bondi Sands is in 2nd place, 38.3 percentage points behind at 21.2% Share of Search.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide increased from 37.7% to 59.5%.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among fake tanning products worldwide decreased from 27.6% to 21.2%.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide decreased from 15.1% to 7.2%.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide decreased from 9.2% to 5.4%.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide decreased from 6.2% to 4.4%.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide decreased from 4.1% to 2.4%.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide peaked at 59.5% in July 2026 and was lowest at 30.4% in November 2025.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among fake tanning products worldwide peaked at 32% in November 2025 and was lowest at 21.2% in August 2026.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide peaked at 18.3% in November 2025 and was lowest at 7.2% in August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide peaked at 10.3% in March 2026 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide peaked at 8.8% in April 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide peaked at 4.1% in October 2025 and was lowest at 2% in July 2026.

## Compare search popularity between leading brands

- [St.Tropez vs Bondi Sands: compare search popularity](/demand/global-en/compare/bondi-sands-vs-st-tropez): 59.5% against 21.2% Share of Search.
- [St.Tropez vs Coco & Eve: compare search popularity](/demand/global-en/compare/coco-and-eve-vs-st-tropez): 59.5% against 7.2% Share of Search.
- [St.Tropez vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-st-tropez): 59.5% against 5.4% Share of Search.
- [St.Tropez vs Tanologist: compare search popularity](/demand/global-en/compare/st-tropez-vs-tanologist): 59.5% against 4.4% Share of Search.
- [Bondi Sands vs Coco & Eve: compare search popularity](/demand/global-en/compare/bondi-sands-vs-coco-and-eve): 21.2% against 7.2% Share of Search.
- [Bondi Sands vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-bondi-sands): 21.2% against 5.4% Share of Search.
- [Bondi Sands vs Tanologist: compare search popularity](/demand/global-en/compare/bondi-sands-vs-tanologist): 21.2% against 4.4% Share of Search.
- [Coco & Eve vs b.tan: compare search popularity](/demand/global-en/compare/b-tan-vs-coco-and-eve): 7.2% against 5.4% Share of Search.
- [Coco & Eve vs Tanologist: compare search popularity](/demand/global-en/compare/coco-and-eve-vs-tanologist): 7.2% against 4.4% Share of Search.
- [b.tan vs Tanologist: compare search popularity](/demand/global-en/compare/b-tan-vs-tanologist): 5.4% against 4.4% Share of Search.

## How did search popularity change for fake tanning products worldwide in August 2026?

- Bondi Sands’ estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 30.4% to 21.2% in August 2026.
- Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
- Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.
- Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St.Tropez | 59.5% | 301K | -18.2% | St.Tropez |
| 2 | Bondi Sands | 21.2% | 107K | -19.7% | Bondi Sands |
| 3 | Coco & Eve | 7.2% | 36.4K | -18.4% | Coco & Eve |
| 4 | b.tan | 5.4% | 27.1K | -18.1% | b.tan |
| 5 | Tanologist | 4.4% | 22.2K | -18.1% | Tanologist |
| 6 | Isle of Paradise | 2.4% | 12.1K | 0.0% | Isle of Paradise |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St.Tropez | 135K | 37.7% | 1 |
| Oct 2025 | Bondi Sands | 99.1K | 27.6% | 2 |
| Oct 2025 | Coco & Eve | 54.2K | 15.1% | 3 |
| Oct 2025 | b.tan | 33.1K | 9.2% | 4 |
| Oct 2025 | Tanologist | 22.2K | 6.2% | 5 |
| Oct 2025 | Isle of Paradise | 14.8K | 4.1% | 6 |
| Nov 2025 | Bondi Sands | 116K | 32% | 1 |
| Nov 2025 | St.Tropez | 110K | 30.4% | 2 |
| Nov 2025 | Coco & Eve | 66.4K | 18.3% | 3 |
| Nov 2025 | b.tan | 33.1K | 9.1% | 4 |
| Nov 2025 | Tanologist | 22.2K | 6.1% | 5 |
| Nov 2025 | Isle of Paradise | 14.8K | 4.1% | 6 |
| Dec 2025 | St.Tropez | 165K | 40.4% | 1 |
| Dec 2025 | Bondi Sands | 115K | 28% | 2 |
| Dec 2025 | Coco & Eve | 54.3K | 13.3% | 3 |
| Dec 2025 | b.tan | 33.1K | 8.1% | 4 |
| Dec 2025 | Tanologist | 27.1K | 6.6% | 5 |
| Dec 2025 | Isle of Paradise | 14.8K | 3.6% | 6 |
| Jan 2026 | St.Tropez | 201K | 46.3% | 1 |
| Jan 2026 | Bondi Sands | 104K | 23.9% | 2 |
| Jan 2026 | Coco & Eve | 54.4K | 12.5% | 3 |
| Jan 2026 | b.tan | 33.1K | 7.6% | 4 |
| Jan 2026 | Tanologist | 27.1K | 6.2% | 5 |
| Jan 2026 | Isle of Paradise | 14.8K | 3.4% | 6 |
| Feb 2026 | St.Tropez | 135K | 37.1% | 1 |
| Feb 2026 | Bondi Sands | 99.1K | 27.3% | 2 |
| Feb 2026 | Coco & Eve | 54.4K | 15% | 3 |
| Feb 2026 | b.tan | 33.1K | 9.1% | 4 |
| Feb 2026 | Tanologist | 27.1K | 7.5% | 5 |
| Feb 2026 | Isle of Paradise | 14.8K | 4.1% | 6 |
| Mar 2026 | St.Tropez | 165K | 34.4% | 1 |
| Mar 2026 | Bondi Sands | 142K | 29.5% | 2 |
| Mar 2026 | Coco & Eve | 65.5K | 13.6% | 3 |
| Mar 2026 | b.tan | 49.5K | 10.3% | 4 |
| Mar 2026 | Tanologist | 40.5K | 8.4% | 5 |
| Mar 2026 | Isle of Paradise | 18.1K | 3.8% | 6 |
| Apr 2026 | St.Tropez | 201K | 35.9% | 1 |
| Apr 2026 | Bondi Sands | 176K | 31.5% | 2 |
| Apr 2026 | Coco & Eve | 65.5K | 11.7% | 3 |
| Apr 2026 | b.tan | 49.5K | 8.8% | 4 |
| Apr 2026 | Tanologist | 49.5K | 8.8% | 5 |
| Apr 2026 | Isle of Paradise | 18.1K | 3.2% | 6 |
| May 2026 | St.Tropez | 246K | 40% | 1 |
| May 2026 | Bondi Sands | 187K | 30.4% | 2 |
| May 2026 | Coco & Eve | 65.5K | 10.6% | 3 |
| May 2026 | b.tan | 49.5K | 8% | 4 |
| May 2026 | Tanologist | 49.5K | 8% | 5 |
| May 2026 | Isle of Paradise | 18.1K | 2.9% | 6 |
| Jun 2026 | St.Tropez | 301K | 47.2% | 1 |
| Jun 2026 | Bondi Sands | 180K | 28.2% | 2 |
| Jun 2026 | Coco & Eve | 65.5K | 10.3% | 3 |
| Jun 2026 | b.tan | 40.5K | 6.3% | 4 |
| Jun 2026 | Tanologist | 33.1K | 5.2% | 5 |
| Jun 2026 | Isle of Paradise | 18.1K | 2.8% | 6 |
| Jul 2026 | St.Tropez | 368K | 59.5% | 1 |
| Jul 2026 | Bondi Sands | 133K | 21.6% | 2 |
| Jul 2026 | Coco & Eve | 44.6K | 7.2% | 3 |
| Jul 2026 | b.tan | 33.1K | 5.4% | 4 |
| Jul 2026 | Tanologist | 27.1K | 4.4% | 5 |
| Jul 2026 | Isle of Paradise | 12.1K | 2% | 6 |
| Aug 2026 | St.Tropez | 301K | 59.5% | 1 |
| Aug 2026 | Bondi Sands | 107K | 21.2% | 2 |
| Aug 2026 | Coco & Eve | 36.4K | 7.2% | 3 |
| Aug 2026 | b.tan | 27.1K | 5.4% | 4 |
| Aug 2026 | Tanologist | 22.2K | 4.4% | 5 |
| Aug 2026 | Isle of Paradise | 12.1K | 2.4% | 6 |
| Sep 2026 | b.tan | — | — | — |
| Sep 2026 | Bondi Sands | — | — | — |
| Sep 2026 | Coco & Eve | — | — | — |
| Sep 2026 | Isle of Paradise | — | — | — |
| Sep 2026 | St.Tropez | — | — | — |
| Sep 2026 | Tanologist | — | — | — |

## What is being compared

- **b.tan**: Measured on the search term “btan”.
- **Bondi Sands**: Measured on the search terms “bondi sand sunscreen”, “bondi sands”, “bondi sands 50 spf”, “bondi sands after sun”, “bondi sands aloe vera”, “bondi sands aloe vera after sun”, “bondi sands body sunscreen”, “bondi sands coconut sunscreen”, “bondi sands face spf”, “bondi sands face spf 50”, “bondi sands face sun cream”, “bondi sands face sunscreen”, “bondi sands fragrance free sunscreen”, “bondi sands lip balm spf”, “bondi sands lip balm spf 50”, “bondi sands mineral sunscreen”, “bondi sands spf”, “bondi sands spf 30”, “bondi sands spf 50”, “bondi sands spf 50 face”, “bondi sands spf 50 fragrance free”, “bondi sands spf 50 lip balm”, “bondi sands spf 50 sunscreen”, “bondi sands spf 50+”, “bondi sands spf face”, “bondi sands spf lip balm”, “bondi sands sport spf 50”, “bondi sands sport sunscreen”, “bondi sands spray sunscreen”, “bondi sands sun care”, “bondi sands sun cream”, “bondi sands sun lotion”, “bondi sands sun protection”, “bondi sands sun screen”, “bondi sands sunscreen”, “bondi sands sunscreen 500ml”, “bondi sands sunscreen face”, “bondi sands sunscreen for face”, “bondi sands sunscreen lotion”, “bondi sands sunscreen review”, “bondi sands sunscreen reviews”, “bondi sands sunscreen spf 50”, “bondi sands sunscreen spray”, “bondi sands sunscreen tinted”, “bondi sands tinted spf”, “bondi sands tinted sunscreen”, “bondi sands zinc”, “bondi sands zinc mineral sunscreen”, “spf bondi sands” and “sunscreen bondi sands”, summed into one figure.
- **Coco & Eve**: Measured on the search terms “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.
- **Isle of Paradise**: Measured on the search term “isle of paradise”.
- **St.Tropez**: Measured on the search terms “st tropez” and “st tropez nz”, summed into one figure.
- **Tanologist**: Measured on the search term “tanologist”.

- [b.tan](/demand/global-en/brands/b-tan)
- [Bondi Sands](/demand/global-en/brands/bondi-sands)
- [Coco & Eve](/demand/global-en/brands/coco-and-eve)
- [Isle of Paradise](/demand/global-en/brands/isle-of-paradise)
- [St.Tropez](/demand/global-en/brands/st-tropez)
- [Tanologist](/demand/global-en/brands/tanologist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fake tanning products worldwide?

In August 2026, St.Tropez was the most searched among fake tanning products worldwide, with an estimated 301K branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fake tanning products: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fake-tanning-products

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fake-tanning-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.