--- title: "Cetaphil vs La Roche-Posay: Which is more popular by branded search?" description: "Which is more popular in search, Cetaphil or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Face wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cetaphil-vs-la-roche-posay" publisher: "Brandwave" --- # Cetaphil vs La Roche-Posay: Which is more popular by branded search? Which is more popular in search, Cetaphil or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Face wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and La Roche-Posay - **Competitive set**: Face wash brands - **Market**: Global - **Month measured**: Aug 2026 - **Cetaphil Share of Search**: 28.6% - **La Roche-Posay Share of Search**: 30.7% ## Which is more popular in search, Cetaphil or La Roche-Posay? - In August 2026, La Roche-Posay had more branded searches than Cetaphil among face wash brands worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Cetaphil’s 2.1M, and held a 30.7% Share of Search versus Cetaphil’s 28.6%. - The lead changed hands 3 times in the 11 months ending August 2026: La Roche-Posay took it in December 2025, Cetaphil took it in January 2026, La Roche-Posay took it in February 2026. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide moved from 30.8% to 28.6%, and its estimated monthly branded searches held steady at 2.1M. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide moved from 27.1% to 30.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M. ## How did search popularity change for face wash brands worldwide in August 2026? - In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%. - In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1M | 30.8% | 2 | 1.8M | 27.1% | 3 | | Nov 2025 | 2.4M | 31.7% | 1 | 2.2M | 29.6% | 3 | | Dec 2025 | 2.2M | 29.5% | 3 | 2.2M | 30.5% | 2 | | Jan 2026 | 2.4M | 31.6% | 1 | 2.2M | 29.6% | 3 | | Feb 2026 | 2.1M | 29% | 3 | 2.2M | 31.3% | 2 | | Mar 2026 | 2.2M | 27.9% | 3 | 2.7M | 35% | 1 | | Apr 2026 | 2.2M | 27.9% | 3 | 2.7M | 35% | 1 | | May 2026 | 2M | 26% | 3 | 2.7M | 36.2% | 1 | | Jun 2026 | 2M | 28.4% | 3 | 2.2M | 32.5% | 2 | | Jul 2026 | 2.1M | 29.7% | 3 | 2.2M | 31.8% | 2 | | Aug 2026 | 2.1M | 28.6% | 3 | 2.2M | 30.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [Cetaphil profile](/demand/global-en/brands/cetaphil) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All face wash brands worldwide](/demand/global-en/categories/face-wash-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cetaphil or La Roche-Posay? In August 2026, La Roche-Posay had more branded searches than Cetaphil among face wash brands worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Cetaphil’s 2.1M, and held a 30.7% Share of Search versus Cetaphil’s 28.6%. ## Cite this page Brandwave. "Cetaphil vs La Roche-Posay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cetaphil-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cetaphil-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.