--- title: "CeraVe vs La Roche-Posay: Which is more popular by branded search?" description: "Which is more popular in search, CeraVe or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Face wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cerave-vs-la-roche-posay" publisher: "Brandwave" --- # CeraVe vs La Roche-Posay: Which is more popular by branded search? Which is more popular in search, CeraVe or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Face wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and La Roche-Posay - **Competitive set**: Face wash brands - **Market**: Global - **Month measured**: Aug 2026 - **CeraVe Share of Search**: 31.4% - **La Roche-Posay Share of Search**: 30.7% ## Which is more popular in search, CeraVe or La Roche-Posay? - In August 2026, CeraVe had more branded searches than La Roche-Posay among face wash brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 31.4% Share of Search versus La Roche-Posay’s 30.7%. - The lead changed hands 2 times in the 11 months ending August 2026: La Roche-Posay took it in March 2026, CeraVe took it in June 2026. - Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among face wash brands worldwide moved from 33.8% to 31.4%, and its estimated monthly branded searches held steady at 2.3M. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide moved from 27.1% to 30.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M. ## How did search popularity change for face wash brands worldwide in August 2026? - In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%. - In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3M | 33.8% | 1 | 1.8M | 27.1% | 3 | | Nov 2025 | 2.4M | 31.3% | 2 | 2.2M | 29.6% | 3 | | Dec 2025 | 2.4M | 32.4% | 1 | 2.2M | 30.5% | 2 | | Jan 2026 | 2.4M | 31.4% | 2 | 2.2M | 29.6% | 3 | | Feb 2026 | 2.3M | 31.9% | 1 | 2.2M | 31.3% | 2 | | Mar 2026 | 2.3M | 29.9% | 2 | 2.7M | 35% | 1 | | Apr 2026 | 2.4M | 30% | 2 | 2.7M | 35% | 1 | | May 2026 | 2.3M | 30.4% | 2 | 2.7M | 36.2% | 1 | | Jun 2026 | 2.2M | 32.5% | 1 | 2.2M | 32.5% | 2 | | Jul 2026 | 2.2M | 31.9% | 1 | 2.2M | 31.8% | 2 | | Aug 2026 | 2.3M | 31.4% | 1 | 2.2M | 30.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [CeraVe profile](/demand/global-en/brands/cerave) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All face wash brands worldwide](/demand/global-en/categories/face-wash-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CeraVe or La Roche-Posay? In August 2026, CeraVe had more branded searches than La Roche-Posay among face wash brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 31.4% Share of Search versus La Roche-Posay’s 30.7%. ## Cite this page Brandwave. "CeraVe vs La Roche-Posay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cerave-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-wash-brands/compare/cerave-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.