---
title: "Beauty of Joseon vs COSRX: Which is searched more?"
description: "Which is more popular in search, Beauty of Joseon or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/face-toner-brands/compare/beauty-of-joseon-vs-cosrx"
publisher: "Brandwave"
---

# Beauty of Joseon vs COSRX: Which is searched more?

Which is more popular in search, Beauty of Joseon or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beauty of Joseon and COSRX
- **Competitive set**: Face toner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beauty of Joseon Share of Search**: 44.1%
- **COSRX Share of Search**: 17%

## Which is more popular in search, Beauty of Joseon or COSRX?

- In September 2026, Beauty of Joseon had more branded searches than COSRX among face toner brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to COSRX’s 402K, and held a 44.1% Share of Search versus COSRX’s 17%.
- Beauty of Joseon was ahead of COSRX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face toner brands worldwide moved from 35.6% to 44.1%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, COSRX’s estimated Share of Search among face toner brands worldwide moved from 18.4% to 17%, and its estimated monthly branded searches moved from 413K to 402K.

## How did search popularity change for face toner brands worldwide in September 2026?

- Estimated monthly branded searches for Beauty of Joseon worldwide rose 30.8% over 12 measured months, from 798K to 1M in September 2026.

## Month by month

| Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | COSRX estimated searches | COSRX Share of Search | COSRX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 798K | 35.6% | 1 | 413K | 18.4% | 3 |
| Nov 2025 | 1.1M | 37.1% | 1 | 493K | 16.2% | 3 |
| Dec 2025 | 925K | 33% | 1 | 511K | 18.3% | 3 |
| Jan 2026 | 1.1M | 39.7% | 1 | 500K | 17.6% | 3 |
| Feb 2026 | 977K | 39.7% | 1 | 413K | 16.8% | 3 |
| Mar 2026 | 1.2M | 42.9% | 1 | 500K | 17.9% | 3 |
| Apr 2026 | 1.3M | 46.2% | 1 | 500K | 18.1% | 2 |
| May 2026 | 1.3M | 46.2% | 1 | 512K | 18.5% | 2 |
| Jun 2026 | 1.3M | 50% | 1 | 419K | 16.4% | 2 |
| Jul 2026 | 1M | 44.1% | 1 | 403K | 17% | 3 |
| Aug 2026 | 1M | 43.7% | 1 | 409K | 17.1% | 3 |
| Sep 2026 | 1M | 44.1% | 1 | 402K | 17% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beautyofjoseon” and “skincare beauty of joseon”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx skincare”, “cosrx snail mucin” and “skincare cosrx”, summed into one figure.

- [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon)
- [COSRX profile](/demand/global-en/brands/cosrx)
- [All face toner brands worldwide](/demand/global-en/categories/face-toner-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beauty of Joseon or COSRX?

In September 2026, Beauty of Joseon had more branded searches than COSRX among face toner brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to COSRX’s 402K, and held a 44.1% Share of Search versus COSRX’s 17%.

## Cite this page

Brandwave. "Beauty of Joseon vs COSRX: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/face-toner-brands/compare/beauty-of-joseon-vs-cosrx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-toner-brands/compare/beauty-of-joseon-vs-cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.