--- title: "EltaMD vs Sun Bum: Which is searched more?" description: "Is EltaMD or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-sun-bum" publisher: "Brandwave" --- # EltaMD vs Sun Bum: Which is searched more? Is EltaMD or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EltaMD and Sun Bum - **Competitive set**: Face sunscreen brands - **Market**: Global - **Month measured**: Sep 2026 - **EltaMD Share of Search**: 2% - **Sun Bum Share of Search**: 2.4% ## Is EltaMD or Sun Bum more popular in search? - In September 2026, Sun Bum had more branded searches than EltaMD among face sunscreen brands worldwide. Sun Bum had about 72,600 branded searches, while EltaMD had 60,500. Sun Bum made up 2.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. - Sun Bum was ahead of EltaMD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EltaMD’s share of searches among face sunscreen brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Sun Bum’s share of searches among face sunscreen brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 63.6K to 72.6K. ## Top face sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD appeared in all five answers. Sun Bum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face sunscreen brands - Asked ChatGPT "Which face sunscreen brand should I buy?": 1. EltaMD, 2. La Roche-Posay, 3. Neutrogena - Asked ChatGPT "What are the best face sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Supergoop! - Asked ChatGPT "What's the best face sunscreen brand for daily sun protection?": 1. EltaMD, 2. La Roche-Posay, 3. Neutrogena - Searched Google, AI Overview "best face sunscreen": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay - Searched Google, AI Overview "face sunscreen for sensitive skin": 1. EltaMD, 2. La Roche-Posay Not named in any answer: Sun Bum and COOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for face sunscreen brands worldwide in September 2026? - Sun Bum’s share of searches among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.3% to 2.4% in September 2026. ## Month by month | Month | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2% | 5 | 63.6K | 2.1% | 4 | | Nov 2025 | 60.5K | 1.7% | 5 | 68.5K | 1.9% | 4 | | Dec 2025 | 49.5K | 1.4% | 5 | 77.6K | 2.2% | 4 | | Jan 2026 | 60.5K | 1.7% | 5 | 88.6K | 2.5% | 4 | | Feb 2026 | 60.5K | 1.7% | 5 | 77.5K | 2.2% | 4 | | Mar 2026 | 90.5K | 2.1% | 5 | 136K | 3.1% | 4 | | Apr 2026 | 90.5K | 2.1% | 5 | 136K | 3.1% | 4 | | May 2026 | 90.5K | 2% | 5 | 172K | 3.8% | 4 | | Jun 2026 | 90.5K | 2.4% | 5 | 202K | 5.3% | 4 | | Jul 2026 | 74K | 2% | 5 | 166K | 4.5% | 4 | | Aug 2026 | 60.5K | 1.6% | 5 | 94.9K | 2.5% | 4 | | Sep 2026 | 60.5K | 2% | 5 | 72.6K | 2.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using EltaMD’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EltaMD**: Measured on the search terms “elta md” and “eltamd”, summed into one figure. - **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf”, “sun bum sunscreen” and “sunbum”, summed into one figure. - [EltaMD profile](/demand/global-en/brands/eltamd) - [Sun Bum profile](/demand/global-en/brands/sun-bum) - [All face sunscreen brands worldwide](/demand/global-en/categories/face-sunscreen-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EltaMD or Sun Bum more popular in search? In September 2026, Sun Bum had more branded searches than EltaMD among face sunscreen brands worldwide. Sun Bum had about 72,600 branded searches, while EltaMD had 60,500. Sun Bum made up 2.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. ## Cite this page Brandwave. "EltaMD vs Sun Bum: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-sun-bum This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.