--- title: "EltaMD vs La Roche-Posay: Which is searched more?" description: "Is EltaMD or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-la-roche-posay" publisher: "Brandwave" --- # EltaMD vs La Roche-Posay: Which is searched more? Is EltaMD or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EltaMD and La Roche-Posay - **Competitive set**: Face sunscreen brands - **Market**: Global - **Month measured**: Sep 2026 - **EltaMD Share of Search**: 2% - **La Roche-Posay Share of Search**: 60.4% ## Is EltaMD or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than EltaMD among face sunscreen brands worldwide. La Roche-Posay had about 1.8 million branded searches, while EltaMD had 60,500. La Roche-Posay made up 60.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. - La Roche-Posay was ahead of EltaMD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EltaMD’s share of searches among face sunscreen brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face sunscreen brands worldwide moved from 59% to 60.4%, and its estimated monthly branded searches held steady at 1.8M. ## Top face sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both EltaMD and La Roche-Posay showed up in all five answers. EltaMD was listed before La Roche-Posay in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face sunscreen brands - Asked ChatGPT "Which face sunscreen brand should I buy?": 1. EltaMD, 2. La Roche-Posay, 3. Neutrogena - Asked ChatGPT "What are the best face sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Supergoop! - Asked ChatGPT "What's the best face sunscreen brand for daily sun protection?": 1. EltaMD, 2. La Roche-Posay, 3. Neutrogena - Searched Google, AI Overview "best face sunscreen": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay - Searched Google, AI Overview "face sunscreen for sensitive skin": 1. EltaMD, 2. La Roche-Posay Not named in any answer: Sun Bum and COOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for face sunscreen brands worldwide in September 2026? - In September 2026, La Roche-Posay gained share of searches among face sunscreen brands worldwide, from 59.9% to 60.4%. ## Month by month | Month | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2% | 5 | 1.8M | 59% | 1 | | Nov 2025 | 60.5K | 1.7% | 5 | 2.2M | 63.5% | 1 | | Dec 2025 | 49.5K | 1.4% | 5 | 2.2M | 62.5% | 1 | | Jan 2026 | 60.5K | 1.7% | 5 | 2.2M | 62% | 1 | | Feb 2026 | 60.5K | 1.7% | 5 | 2.2M | 63% | 1 | | Mar 2026 | 90.5K | 2.1% | 5 | 2.7M | 62.6% | 1 | | Apr 2026 | 90.5K | 2.1% | 5 | 2.7M | 62.1% | 1 | | May 2026 | 90.5K | 2% | 5 | 2.7M | 60.8% | 1 | | Jun 2026 | 90.5K | 2.4% | 5 | 2.2M | 58.5% | 1 | | Jul 2026 | 74K | 2% | 5 | 2.2M | 60.7% | 1 | | Aug 2026 | 60.5K | 1.6% | 5 | 2.2M | 59.9% | 1 | | Sep 2026 | 60.5K | 2% | 5 | 1.8M | 60.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using EltaMD’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EltaMD**: Measured on the search terms “elta md” and “eltamd”, summed into one figure. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [EltaMD profile](/demand/global-en/brands/eltamd) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All face sunscreen brands worldwide](/demand/global-en/categories/face-sunscreen-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EltaMD or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than EltaMD among face sunscreen brands worldwide. La Roche-Posay had about 1.8 million branded searches, while EltaMD had 60,500. La Roche-Posay made up 60.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. ## Cite this page Brandwave. "EltaMD vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-sunscreen-brands/compare/eltamd-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.