---
title: "Charlotte Tilbury vs Hourglass: Which is searched more?"
description: "Which is more popular in search, Charlotte Tilbury or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/face-palette-brands/compare/charlotte-tilbury-vs-hourglass"
publisher: "Brandwave"
---

# Charlotte Tilbury vs Hourglass: Which is searched more?

Which is more popular in search, Charlotte Tilbury or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and Hourglass
- **Competitive set**: Face palette brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Charlotte Tilbury Share of Search**: 68.3%
- **Hourglass Share of Search**: 11.2%

## Which is more popular in search, Charlotte Tilbury or Hourglass?

- In September 2026, Charlotte Tilbury had more branded searches than Hourglass among face palette brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Hourglass’ 246K, and held a 68.3% Share of Search versus Hourglass’ 11.2%.
- Charlotte Tilbury was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide moved from 71.9% to 68.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide moved from 6.5% to 11.2%, and its estimated monthly branded searches moved from 135K to 246K.

## How did search popularity change for face palette brands worldwide in September 2026?

- In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
- In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 71.9% | 1 | 135K | 6.5% | 3 |
| Nov 2025 | 3.4M | 84.5% | 1 | 165K | 4.2% | 3 |
| Dec 2025 | 2.7M | 80% | 1 | 135K | 3.9% | 3 |
| Jan 2026 | 1.5M | 68.6% | 1 | 135K | 6.2% | 3 |
| Feb 2026 | 1.2M | 69.3% | 1 | 90.5K | 5.1% | 3 |
| Mar 2026 | 1.5M | 73.5% | 1 | 90.5K | 4.4% | 3 |
| Apr 2026 | 1.2M | 70% | 1 | 74K | 4.2% | 3 |
| May 2026 | 1.2M | 66.2% | 1 | 74K | 4% | 3 |
| Jun 2026 | 1.2M | 70.5% | 1 | 60.5K | 3.5% | 3 |
| Jul 2026 | 1.5M | 70.6% | 1 | 74K | 3.5% | 3 |
| Aug 2026 | 1.5M | 70.6% | 1 | 74K | 3.5% | 3 |
| Sep 2026 | 1.5M | 68.3% | 1 | 246K | 11.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Hourglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Hourglass**: Measured on the search term “hourglass palette”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [Hourglass profile](/demand/global-en/brands/hourglass)
- [All face palette brands worldwide](/demand/global-en/categories/face-palette-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or Hourglass?

In September 2026, Charlotte Tilbury had more branded searches than Hourglass among face palette brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Hourglass’ 246K, and held a 68.3% Share of Search versus Hourglass’ 11.2%.

## Cite this page

Brandwave. "Charlotte Tilbury vs Hourglass: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/face-palette-brands/compare/charlotte-tilbury-vs-hourglass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-palette-brands/compare/charlotte-tilbury-vs-hourglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.