--- title: "Face palette brands: Which are searched most?" description: "Compare the face palette brands people buy. Share of Search among Charlotte Tilbury, Dior and Hourglass, the face palette brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-palette-brands" publisher: "Brandwave" --- # Face palette brands: Which are searched most? Compare the face palette brands people buy. Share of Search among Charlotte Tilbury, Dior and Hourglass, the face palette brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Face palette brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Charlotte Tilbury, 68.3% ## Which brand is most popular in search among face palette brands worldwide? - In September 2026, Charlotte Tilbury was the most searched among face palette brands worldwide, with an estimated 1.5M branded searches and 68.3% estimated Share of Search within this set. - Dior is in 2nd place, 47.8 percentage points behind at 20.5% Share of Search. - Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide decreased from 71.9% to 68.3%. - Across the 12 months ending September 2026, Dior’s estimated Share of Search among face palette brands worldwide decreased from 21.6% to 20.5%. - Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide increased from 6.5% to 11.2%. - Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide peaked at 84.5% in November 2025 and was lowest at 66.2% in May 2026. - Across the 12 months ending September 2026, Dior’s estimated Share of Search among face palette brands worldwide peaked at 29.8% in May 2026 and was lowest at 11.3% in November 2025. - Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide peaked at 11.2% in September 2026 and was lowest at 3.5% in July 2026. ## Compare search popularity between leading brands - [Charlotte Tilbury vs Dior: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-dior): 68.3% against 20.5% Share of Search. - [Charlotte Tilbury vs Hourglass: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-hourglass): 68.3% against 11.2% Share of Search. - [Dior vs Hourglass: compare search popularity](/demand/global-en/compare/dior-vs-hourglass): 20.5% against 11.2% Share of Search. ## How did search popularity change for face palette brands worldwide in September 2026? - In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%. - In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 25.9% to 20.5%. - In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Charlotte Tilbury | 68.3% | 1.5M | 0.0% | Charlotte Tilbury | | 2 | Dior | 20.5% | 450K | -18.2% | LVMH | | 3 | Hourglass | 11.2% | 246K | +232.4% | Hourglass | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Charlotte Tilbury | 1.5M | 71.9% | 1 | | Oct 2025 | Dior | 450K | 21.6% | 2 | | Oct 2025 | Hourglass | 135K | 6.5% | 3 | | Nov 2025 | Charlotte Tilbury | 3.4M | 84.5% | 1 | | Nov 2025 | Dior | 450K | 11.3% | 2 | | Nov 2025 | Hourglass | 165K | 4.2% | 3 | | Dec 2025 | Charlotte Tilbury | 2.7M | 80% | 1 | | Dec 2025 | Dior | 550K | 16.1% | 2 | | Dec 2025 | Hourglass | 135K | 3.9% | 3 | | Jan 2026 | Charlotte Tilbury | 1.5M | 68.6% | 1 | | Jan 2026 | Dior | 550K | 25.2% | 2 | | Jan 2026 | Hourglass | 135K | 6.2% | 3 | | Feb 2026 | Charlotte Tilbury | 1.2M | 69.3% | 1 | | Feb 2026 | Dior | 450K | 25.6% | 2 | | Feb 2026 | Hourglass | 90.5K | 5.1% | 3 | | Mar 2026 | Charlotte Tilbury | 1.5M | 73.5% | 1 | | Mar 2026 | Dior | 450K | 22.1% | 2 | | Mar 2026 | Hourglass | 90.5K | 4.4% | 3 | | Apr 2026 | Charlotte Tilbury | 1.2M | 70% | 1 | | Apr 2026 | Dior | 450K | 25.8% | 2 | | Apr 2026 | Hourglass | 74K | 4.2% | 3 | | May 2026 | Charlotte Tilbury | 1.2M | 66.2% | 1 | | May 2026 | Dior | 550K | 29.8% | 2 | | May 2026 | Hourglass | 74K | 4% | 3 | | Jun 2026 | Charlotte Tilbury | 1.2M | 70.5% | 1 | | Jun 2026 | Dior | 450K | 26% | 2 | | Jun 2026 | Hourglass | 60.5K | 3.5% | 3 | | Jul 2026 | Charlotte Tilbury | 1.5M | 70.6% | 1 | | Jul 2026 | Dior | 550K | 25.9% | 2 | | Jul 2026 | Hourglass | 74K | 3.5% | 3 | | Aug 2026 | Charlotte Tilbury | 1.5M | 70.6% | 1 | | Aug 2026 | Dior | 550K | 25.9% | 2 | | Aug 2026 | Hourglass | 74K | 3.5% | 3 | | Sep 2026 | Charlotte Tilbury | 1.5M | 68.3% | 1 | | Sep 2026 | Dior | 450K | 20.5% | 2 | | Sep 2026 | Hourglass | 246K | 11.2% | 3 | ## What is being compared - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **Dior**: Measured on the search term “dior bag”. - **Hourglass**: Measured on the search term “hourglass palette”. - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Dior](/demand/global-en/brands/dior) - [Hourglass](/demand/global-en/brands/hourglass) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among face palette brands worldwide? In September 2026, Charlotte Tilbury was the most searched among face palette brands worldwide, with an estimated 1.5M branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Face palette brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/face-palette-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-palette-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.