--- title: "CeraVe vs La Roche-Posay: Which is searched more?" description: "Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/face-moisturizer-brands/compare/cerave-vs-la-roche-posay" publisher: "Brandwave" --- # CeraVe vs La Roche-Posay: Which is searched more? Is CeraVe or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and La Roche-Posay - **Competitive set**: Face moisturizer brands - **Market**: Global - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 30.8% - **La Roche-Posay Share of Search**: 37.6% ## Is CeraVe or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than CeraVe among face moisturizer brands worldwide. La Roche-Posay had about 1.8 million branded searches, while CeraVe had 1.5 million. La Roche-Posay made up 37.6% of all face moisturizer brand searches we track, and CeraVe accounted for 30.8%. - La Roche-Posay was ahead of CeraVe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands worldwide moved from 35.5% to 30.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands worldwide moved from 35.5% to 37.6%, and its estimated monthly branded searches held steady at 1.8M. ## Top face moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vanicream | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face moisturizer brands - Asked ChatGPT "Which face moisturizer brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Asked ChatGPT "What are the best face moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Asked ChatGPT "What's the best face moisturizer brand for daily skincare?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "best face moisturizer": 1. La Roche-Posay, 2. CeraVe - Searched Google, AI Overview "moisturizer for dry skin": 1. CeraVe, 2. Vanicream Not named in any answer: Cetaphil and Aveeno. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for face moisturizer brands worldwide in September 2026? - In September 2026, La Roche-Posay lost share of searches among face moisturizer brands worldwide, from 40% to 37.6%. - In September 2026, CeraVe lost share of searches among face moisturizer brands worldwide, from 32.6% to 30.8%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 35.5% | 1 | 1.8M | 35.5% | 2 | | Nov 2025 | 1.8M | 31.3% | 2 | 2.2M | 38.3% | 1 | | Dec 2025 | 1.8M | 32.4% | 2 | 2.2M | 39.6% | 1 | | Jan 2026 | 1.8M | 31.2% | 2 | 2.2M | 38.2% | 1 | | Feb 2026 | 1.8M | 32.8% | 2 | 2.2M | 40.1% | 1 | | Mar 2026 | 1.8M | 28.8% | 2 | 2.7M | 43.1% | 1 | | Apr 2026 | 1.8M | 28.8% | 2 | 2.7M | 43.1% | 1 | | May 2026 | 1.8M | 30.2% | 2 | 2.7M | 45.2% | 1 | | Jun 2026 | 1.8M | 32.7% | 2 | 2.2M | 40% | 1 | | Jul 2026 | 1.8M | 32.6% | 2 | 2.2M | 40% | 1 | | Aug 2026 | 1.8M | 32.6% | 2 | 2.2M | 40% | 1 | | Sep 2026 | 1.5M | 30.8% | 2 | 1.8M | 37.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search term “cerave”. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [CeraVe profile](/demand/global-en/brands/cerave) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All face moisturizer brands worldwide](/demand/global-en/categories/face-moisturizer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than CeraVe among face moisturizer brands worldwide. La Roche-Posay had about 1.8 million branded searches, while CeraVe had 1.5 million. La Roche-Posay made up 37.6% of all face moisturizer brand searches we track, and CeraVe accounted for 30.8%. ## Cite this page Brandwave. "CeraVe vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/face-moisturizer-brands/compare/cerave-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/face-moisturizer-brands/compare/cerave-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.