---
title: "ColourPop vs Huda Beauty: Which is searched more?"
description: "Is ColourPop or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/colourpop-vs-huda-beauty"
publisher: "Brandwave"
---

# ColourPop vs Huda Beauty: Which is searched more?

Is ColourPop or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ColourPop and Huda Beauty
- **Competitive set**: Eyeshadow palette brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ColourPop Share of Search**: 6.4%
- **Huda Beauty Share of Search**: 21.5%

## Is ColourPop or Huda Beauty more popular in search?

- In September 2026, Huda Beauty had more branded searches than ColourPop among eyeshadow palette brands worldwide. Huda Beauty had about 673,000 branded searches, while ColourPop had 201,000. Huda Beauty made up 21.5% of all eyeshadow palette brand searches we track, and ColourPop accounted for 6.4%.
- Huda Beauty was ahead of ColourPop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow palette brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands worldwide moved from 26.4% to 21.5%, and its estimated monthly branded searches moved from 1M to 673K.

## How did search popularity change for eyeshadow palette brands worldwide in September 2026?

- In September 2026, Huda Beauty lost share of searches among eyeshadow palette brands worldwide, from 25.3% to 21.5%.
- Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 6.5% | 5 | 1M | 26.4% | 2 |
| Nov 2025 | 301K | 3.4% | 5 | 4.1M | 45.7% | 1 |
| Dec 2025 | 301K | 6% | 4 | 1M | 19.8% | 2 |
| Jan 2026 | 301K | 7.7% | 4 | 1.2M | 31% | 2 |
| Feb 2026 | 201K | 6.8% | 4 | 823K | 28% | 2 |
| Mar 2026 | 246K | 7.7% | 4 | 673K | 21.1% | 2 |
| Apr 2026 | 201K | 7.1% | 4 | 673K | 23.9% | 2 |
| May 2026 | 201K | 7.1% | 4 | 673K | 23.6% | 2 |
| Jun 2026 | 201K | 7.6% | 4 | 550K | 20.9% | 2 |
| Jul 2026 | 246K | 7.8% | 4 | 673K | 21.4% | 2 |
| Aug 2026 | 201K | 6.2% | 4 | 823K | 25.3% | 2 |
| Sep 2026 | 201K | 6.4% | 4 | 673K | 21.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using ColourPop’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ColourPop**: Measured on the search term “colourpop”.
- **Huda Beauty**: Measured on the search term “huda beauty”.

- [ColourPop profile](/demand/global-en/brands/colourpop)
- [Huda Beauty profile](/demand/global-en/brands/huda-beauty)
- [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ColourPop or Huda Beauty more popular in search?

In September 2026, Huda Beauty had more branded searches than ColourPop among eyeshadow palette brands worldwide. Huda Beauty had about 673,000 branded searches, while ColourPop had 201,000. Huda Beauty made up 21.5% of all eyeshadow palette brand searches we track, and ColourPop accounted for 6.4%.

## Cite this page

Brandwave. "ColourPop vs Huda Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/colourpop-vs-huda-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/colourpop-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.