--- title: "Charlotte Tilbury vs ColourPop: Which is searched more?" description: "Is Charlotte Tilbury or ColourPop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/charlotte-tilbury-vs-colourpop" publisher: "Brandwave" --- # Charlotte Tilbury vs ColourPop: Which is searched more? Is Charlotte Tilbury or ColourPop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and ColourPop - **Competitive set**: Eyeshadow palette brands - **Market**: Global - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 48% - **ColourPop Share of Search**: 6.4% ## Is Charlotte Tilbury or ColourPop more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than ColourPop among eyeshadow palette brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while ColourPop had 201,000. Charlotte Tilbury made up 48% of all eyeshadow palette brand searches we track, and ColourPop accounted for 6.4%. - Charlotte Tilbury was ahead of ColourPop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands worldwide moved from 39.5% to 48%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow palette brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches moved from 246K to 201K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ColourPop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Natasha Denona | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ColourPop | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | e.l.f. | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Huda Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MAC | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy?": 1. Anastasia Beverly Hills, 2. ColourPop, 3. Natasha Denona, 4. e.l.f. - Asked ChatGPT "What are the best eyeshadow palette brands?": 1. Natasha Denona, 2. Huda Beauty, 3. Anastasia Beverly Hills, 4. ColourPop, 5. MAC, 6. e.l.f. - Asked ChatGPT "What's the best eyeshadow palette brand for everyday makeup?": 1. e.l.f., 2. Anastasia Beverly Hills - Searched Google, AI Overview "neutral eyeshadow palette": 1. e.l.f., 2. ColourPop, 3. Anastasia Beverly Hills, 4. Natasha Denona - Searched Google, AI Overview "pigmented eyeshadow palette": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. ColourPop Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow palette brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands worldwide, from 46.2% to 48%. - Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 39.5% | 1 | 246K | 6.5% | 5 | | Nov 2025 | 3.4M | 37.4% | 2 | 301K | 3.4% | 5 | | Dec 2025 | 2.7M | 54.4% | 1 | 301K | 6% | 4 | | Jan 2026 | 1.5M | 38.1% | 1 | 301K | 7.7% | 4 | | Feb 2026 | 1.2M | 41.6% | 1 | 201K | 6.8% | 4 | | Mar 2026 | 1.5M | 46.9% | 1 | 246K | 7.7% | 4 | | Apr 2026 | 1.2M | 43.3% | 1 | 201K | 7.1% | 4 | | May 2026 | 1.2M | 42.8% | 1 | 201K | 7.1% | 4 | | Jun 2026 | 1.2M | 46.3% | 1 | 201K | 7.6% | 4 | | Jul 2026 | 1.5M | 47.8% | 1 | 246K | 7.8% | 4 | | Aug 2026 | 1.5M | 46.2% | 1 | 201K | 6.2% | 4 | | Sep 2026 | 1.5M | 48% | 1 | 201K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and ColourPop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **ColourPop**: Measured on the search term “colourpop”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [ColourPop profile](/demand/global-en/brands/colourpop) - [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or ColourPop more popular in search? In September 2026, Charlotte Tilbury had more branded searches than ColourPop among eyeshadow palette brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while ColourPop had 201,000. Charlotte Tilbury made up 48% of all eyeshadow palette brand searches we track, and ColourPop accounted for 6.4%. ## Cite this page Brandwave. "Charlotte Tilbury vs ColourPop: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/charlotte-tilbury-vs-colourpop This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands/compare/charlotte-tilbury-vs-colourpop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.