---
title: "Eyeshadow palette brands: Which are searched most?"
description: "Compare the eyeshadow palette brands brands people buy. Share of Search among Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f. and MAC, the eyeshadow palette brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands"
publisher: "Brandwave"
---

# Eyeshadow palette brands: Which are searched most?

Compare the eyeshadow palette brands brands people buy. Share of Search among Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f. and MAC, the eyeshadow palette brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eyeshadow palette brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charlotte Tilbury, 54.3%

## Which brand is most popular in search among eyeshadow palette brands worldwide?

- In September 2026, Charlotte Tilbury was the most searched among eyeshadow palette brands worldwide, with an estimated 1.5M branded searches and 54.3% estimated Share of Search within this set.
- Huda Beauty is in 2nd place, 30 percentage points behind at 24.4% Share of Search.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide increased from 44.4% to 54.3%.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 29.6% to 24.4%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 10.9% to 8.9%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide decreased from 8.9% to 6%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 59.9% in December 2025 and was lowest at 39.8% in November 2025.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 48.6% in November 2025 and was lowest at 21.9% in December 2025.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 10.9% in October 2025 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide peaked at 8.9% in October 2025 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 8% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, e.l.f. and MAC held steady: their estimated Share of Search among eyeshadow palette brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs Huda Beauty: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-huda-beauty): 54.3% against 24.4% Share of Search.
- [Charlotte Tilbury vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-charlotte-tilbury): 54.3% against 8.9% Share of Search.
- [Charlotte Tilbury vs Anastasia Beverly Hills: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-charlotte-tilbury): 54.3% against 6% Share of Search.
- [Charlotte Tilbury vs e.l.f.: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-elf): 54.3% against 6% Share of Search.
- [Huda Beauty vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-huda-beauty): 24.4% against 8.9% Share of Search.
- [Huda Beauty vs Anastasia Beverly Hills: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-huda-beauty): 24.4% against 6% Share of Search.
- [Huda Beauty vs e.l.f.: compare search popularity](/demand/global-en/compare/elf-vs-huda-beauty): 24.4% against 6% Share of Search.
- [Bobbi Brown vs Anastasia Beverly Hills: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-bobbi-brown): 8.9% against 6% Share of Search.
- [Bobbi Brown vs e.l.f.: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-elf): 8.9% against 6% Share of Search.
- [Anastasia Beverly Hills vs e.l.f.: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-elf): 6% Share of Search each.

## How did search popularity change for eyeshadow palette brands worldwide in September 2026?

- In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 51.5% to 54.3%.
- In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 28.3% to 24.4%.
- Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 54.3% | 1.5M | 0.0% | Charlotte Tilbury |
| 2 | Huda Beauty | 24.4% | 673K | -18.2% | Huda Beauty |
| 3 | Bobbi Brown | 8.9% | 246K | 0.0% | Bobbi Brown |
| 4 | Anastasia Beverly Hills | 6% | 165K | 0.0% | Anastasia Beverly Hills |
| 5 | e.l.f. | 6% | 165K | 0.0% | e.l.f. |
| 6 | MAC | 0.44% | 12.1K | 0.0% | MAC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 1.5M | 44.4% | 1 |
| Oct 2025 | Huda Beauty | 1M | 29.6% | 2 |
| Oct 2025 | Bobbi Brown | 368K | 10.9% | 3 |
| Oct 2025 | Anastasia Beverly Hills | 301K | 8.9% | 4 |
| Oct 2025 | e.l.f. | 201K | 5.9% | 5 |
| Oct 2025 | MAC | 12.1K | 0.36% | 6 |
| Nov 2025 | Huda Beauty | 4.1M | 48.6% | 1 |
| Nov 2025 | Charlotte Tilbury | 3.4M | 39.8% | 2 |
| Nov 2025 | Bobbi Brown | 450K | 5.4% | 3 |
| Nov 2025 | Anastasia Beverly Hills | 301K | 3.6% | 4 |
| Nov 2025 | e.l.f. | 201K | 2.4% | 5 |
| Nov 2025 | MAC | 18.1K | 0.22% | 6 |
| Dec 2025 | Charlotte Tilbury | 2.7M | 59.9% | 1 |
| Dec 2025 | Huda Beauty | 1M | 21.9% | 2 |
| Dec 2025 | Bobbi Brown | 368K | 8% | 3 |
| Dec 2025 | Anastasia Beverly Hills | 246K | 5.4% | 4 |
| Dec 2025 | e.l.f. | 201K | 4.4% | 5 |
| Dec 2025 | MAC | 18.1K | 0.4% | 6 |
| Jan 2026 | Charlotte Tilbury | 1.5M | 43.3% | 1 |
| Jan 2026 | Huda Beauty | 1.2M | 35.2% | 2 |
| Jan 2026 | Bobbi Brown | 368K | 10.6% | 3 |
| Jan 2026 | Anastasia Beverly Hills | 201K | 5.8% | 4 |
| Jan 2026 | e.l.f. | 165K | 4.8% | 5 |
| Jan 2026 | MAC | 12.1K | 0.35% | 6 |
| Feb 2026 | Charlotte Tilbury | 1.2M | 46.9% | 1 |
| Feb 2026 | Huda Beauty | 823K | 31.7% | 2 |
| Feb 2026 | Bobbi Brown | 246K | 9.5% | 3 |
| Feb 2026 | Anastasia Beverly Hills | 165K | 6.3% | 4 |
| Feb 2026 | e.l.f. | 135K | 5.2% | 5 |
| Feb 2026 | MAC | 9.9K | 0.38% | 6 |
| Mar 2026 | Charlotte Tilbury | 1.5M | 53.3% | 1 |
| Mar 2026 | Huda Beauty | 673K | 23.9% | 2 |
| Mar 2026 | Bobbi Brown | 301K | 10.7% | 3 |
| Mar 2026 | Anastasia Beverly Hills | 165K | 5.9% | 4 |
| Mar 2026 | e.l.f. | 165K | 5.9% | 5 |
| Mar 2026 | MAC | 12.1K | 0.43% | 6 |
| Apr 2026 | Charlotte Tilbury | 1.2M | 49.2% | 1 |
| Apr 2026 | Huda Beauty | 673K | 27.1% | 2 |
| Apr 2026 | Bobbi Brown | 246K | 9.9% | 3 |
| Apr 2026 | Anastasia Beverly Hills | 165K | 6.7% | 4 |
| Apr 2026 | e.l.f. | 165K | 6.7% | 5 |
| Apr 2026 | MAC | 9.9K | 0.4% | 6 |
| May 2026 | Charlotte Tilbury | 1.2M | 48.5% | 1 |
| May 2026 | Huda Beauty | 673K | 26.8% | 2 |
| May 2026 | Bobbi Brown | 246K | 9.8% | 3 |
| May 2026 | e.l.f. | 201K | 8% | 4 |
| May 2026 | Anastasia Beverly Hills | 165K | 6.6% | 5 |
| May 2026 | MAC | 9.9K | 0.39% | 6 |
| Jun 2026 | Charlotte Tilbury | 1.2M | 52.5% | 1 |
| Jun 2026 | Huda Beauty | 550K | 23.6% | 2 |
| Jun 2026 | Bobbi Brown | 246K | 10.6% | 3 |
| Jun 2026 | e.l.f. | 165K | 7.1% | 4 |
| Jun 2026 | Anastasia Beverly Hills | 135K | 5.8% | 5 |
| Jun 2026 | MAC | 9.9K | 0.43% | 6 |
| Jul 2026 | Charlotte Tilbury | 1.5M | 54.4% | 1 |
| Jul 2026 | Huda Beauty | 673K | 24.4% | 2 |
| Jul 2026 | Bobbi Brown | 246K | 8.9% | 3 |
| Jul 2026 | Anastasia Beverly Hills | 165K | 6% | 4 |
| Jul 2026 | e.l.f. | 165K | 6% | 5 |
| Jul 2026 | MAC | 9.9K | 0.36% | 6 |
| Aug 2026 | Charlotte Tilbury | 1.5M | 51.5% | 1 |
| Aug 2026 | Huda Beauty | 823K | 28.3% | 2 |
| Aug 2026 | Bobbi Brown | 246K | 8.5% | 3 |
| Aug 2026 | Anastasia Beverly Hills | 165K | 5.7% | 4 |
| Aug 2026 | e.l.f. | 165K | 5.7% | 5 |
| Aug 2026 | MAC | 12.1K | 0.42% | 6 |
| Sep 2026 | Charlotte Tilbury | 1.5M | 54.3% | 1 |
| Sep 2026 | Huda Beauty | 673K | 24.4% | 2 |
| Sep 2026 | Bobbi Brown | 246K | 8.9% | 3 |
| Sep 2026 | Anastasia Beverly Hills | 165K | 6% | 4 |
| Sep 2026 | e.l.f. | 165K | 6% | 5 |
| Sep 2026 | MAC | 12.1K | 0.44% | 6 |

## What is being compared

- **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”.
- **Bobbi Brown**: Measured on the search term “bobbi brown”.
- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **e.l.f.**: Measured on the search term “elf cosmetics”.
- **Huda Beauty**: Measured on the search term “huda beauty”.
- **MAC**: Measured on the search term “mac eyeshadow palette”.

- [Anastasia Beverly Hills](/demand/global-en/brands/anastasia-beverly-hills)
- [Bobbi Brown](/demand/global-en/brands/bobbi-brown)
- [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury)
- [e.l.f.](/demand/global-en/brands/elf)
- [Huda Beauty](/demand/global-en/brands/huda-beauty)
- [MAC](/demand/global-en/brands/mac-cosmetics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eyeshadow palette brands worldwide?

In September 2026, Charlotte Tilbury was the most searched among eyeshadow palette brands worldwide, with an estimated 1.5M branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Eyeshadow palette brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-palette-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.