---
title: "Maybelline vs Too Faced: Which is searched more?"
description: "Which is more popular in search, Maybelline or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/maybelline-vs-too-faced"
publisher: "Brandwave"
---

# Maybelline vs Too Faced: Which is searched more?

Which is more popular in search, Maybelline or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maybelline and Too Faced
- **Competitive set**: Eyeshadow brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Maybelline Share of Search**: 72.1%
- **Too Faced Share of Search**: 11.8%

## Which is more popular in search, Maybelline or Too Faced?

- In August 2026, Maybelline had more branded searches than Too Faced among eyeshadow brands worldwide. Maybelline was estimated to have 823K branded searches compared to Too Faced’s 135K, and held a 72.1% Share of Search versus Too Faced’s 11.8%.
- Maybelline was ahead of Too Faced in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide moved from 72.8% to 72.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for eyeshadow brands worldwide in August 2026?

- In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | Too Faced estimated searches | Too Faced Share of Search | Too Faced rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 72.8% | 1 | 165K | 12% | 2 |
| Nov 2025 | 1M | 58% | 1 | 450K | 26.1% | 2 |
| Dec 2025 | 1M | 67.1% | 1 | 246K | 16.5% | 2 |
| Jan 2026 | 823K | 68.1% | 1 | 201K | 16.6% | 2 |
| Feb 2026 | 823K | 73.3% | 1 | 135K | 12% | 2 |
| Mar 2026 | 823K | 70.2% | 1 | 165K | 14.1% | 2 |
| Apr 2026 | 823K | 72.1% | 1 | 135K | 11.8% | 2 |
| May 2026 | 823K | 70.2% | 1 | 165K | 14.1% | 2 |
| Jun 2026 | 823K | 72.9% | 1 | 135K | 12% | 2 |
| Jul 2026 | 823K | 73.3% | 1 | 135K | 12% | 2 |
| Aug 2026 | 823K | 72.1% | 1 | 135K | 11.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maybelline’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maybelline**: Measured on the search term “maybelline”.
- **Too Faced**: Measured on the search term “too faced”.

- [Maybelline profile](/demand/global-en/brands/maybelline)
- [Too Faced profile](/demand/global-en/brands/too-faced)
- [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maybelline or Too Faced?

In August 2026, Maybelline had more branded searches than Too Faced among eyeshadow brands worldwide. Maybelline was estimated to have 823K branded searches compared to Too Faced’s 135K, and held a 72.1% Share of Search versus Too Faced’s 11.8%.

## Cite this page

Brandwave. "Maybelline vs Too Faced: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/maybelline-vs-too-faced

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/maybelline-vs-too-faced. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.