--- title: "ColourPop vs e.l.f. Cosmetics: Which is searched more?" description: "Is ColourPop or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/colourpop-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # ColourPop vs e.l.f. Cosmetics: Which is searched more? Is ColourPop or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ColourPop and e.l.f. Cosmetics - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **ColourPop Share of Search**: 3.8% - **e.l.f. Cosmetics Share of Search**: 3.1% ## Is ColourPop or e.l.f. Cosmetics more popular in search? - In September 2026, ColourPop had more branded searches than e.l.f. Cosmetics among eyeshadow brands worldwide. ColourPop had about 201,000 branded searches, while e.l.f. Cosmetics had 165,000. ColourPop made up 3.8% of all eyeshadow brand searches we track, and e.l.f. Cosmetics accounted for 3.1%. - ColourPop was ahead of e.l.f. Cosmetics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow brands worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among eyeshadow brands worldwide held steady at 3.1%, and its estimated monthly branded searches moved from 201K to 165K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, e.l.f. Cosmetics appeared in all five answers. ColourPop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. e.l.f. Cosmetics was listed before ColourPop in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 3.8% | 8 | 201K | 3.1% | 10 | | Nov 2025 | 301K | 3.5% | 10 | 201K | 2.3% | 12 | | Dec 2025 | 301K | 4% | 7 | 201K | 2.7% | 11 | | Jan 2026 | 301K | 5% | 7 | 165K | 2.7% | 11 | | Feb 2026 | 201K | 3.9% | 7 | 135K | 2.6% | 10 | | Mar 2026 | 246K | 4.2% | 8 | 165K | 2.8% | 10 | | Apr 2026 | 201K | 3.7% | 8 | 165K | 3.1% | 10 | | May 2026 | 201K | 3.6% | 8 | 201K | 3.6% | 9 | | Jun 2026 | 201K | 4.2% | 7 | 165K | 3.5% | 9 | | Jul 2026 | 246K | 4.9% | 7 | 165K | 3.3% | 10 | | Aug 2026 | 201K | 4% | 8 | 165K | 3.3% | 10 | | Sep 2026 | 201K | 3.8% | 8 | 165K | 3.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using ColourPop’s and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ColourPop**: Measured on the search term “colourpop”. - **e.l.f. Cosmetics**: Measured on the search term “e l f cosmetics”. - [ColourPop profile](/demand/global-en/brands/colourpop) - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ColourPop or e.l.f. Cosmetics more popular in search? In September 2026, ColourPop had more branded searches than e.l.f. Cosmetics among eyeshadow brands worldwide. ColourPop had about 201,000 branded searches, while e.l.f. Cosmetics had 165,000. ColourPop made up 3.8% of all eyeshadow brand searches we track, and e.l.f. Cosmetics accounted for 3.1%. ## Cite this page Brandwave. "ColourPop vs e.l.f. Cosmetics: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/colourpop-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands/compare/colourpop-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.