--- title: "Eyeshadow brands: Which brands are most popular in search?" description: "Compare the eyeshadow brands people buy. Share of Search among Maybelline, Too Faced, Urban Decay, MAC and NARS, the eyeshadow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands" publisher: "Brandwave" --- # Eyeshadow brands: Which brands are most popular in search? Compare the eyeshadow brands people buy. Share of Search among Maybelline, Too Faced, Urban Decay, MAC and NARS, the eyeshadow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Eyeshadow brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Maybelline, 72.1% ## Which brand is most popular in search among eyeshadow brands worldwide? - In August 2026, Maybelline was the most searched among eyeshadow brands worldwide, with an estimated 823K branded searches and 72.1% estimated Share of Search within this set. - Too Faced is in 2nd place, 60.2 percentage points behind at 11.8% Share of Search. - Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide decreased from 72.8% to 72.1%. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide increased from 5.4% to 6.5%. - Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide peaked at 73.3% in February 2026 and was lowest at 58% in November 2025. - Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide peaked at 26.1% in November 2025 and was lowest at 11.8% in April 2026. - Across the 11 months ending August 2026, Urban Decay’s estimated Share of Search among eyeshadow brands worldwide peaked at 9.8% in October 2025 and was lowest at 8.1% in July 2026. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide peaked at 7.4% in December 2025 and was lowest at 5.4% in June 2026. - Across the 11 months ending August 2026, Too Faced, Urban Decay and NARS held steady: their estimated Share of Search among eyeshadow brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maybelline vs Too Faced: compare search popularity](/demand/global-en/compare/maybelline-vs-too-faced): 72.1% against 11.8% Share of Search. - [Maybelline vs Urban Decay: compare search popularity](/demand/global-en/compare/maybelline-vs-urban-decay): 72.1% against 9.6% Share of Search. - [Maybelline vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-maybelline): 72.1% against 6.5% Share of Search. - [Too Faced vs Urban Decay: compare search popularity](/demand/global-en/compare/too-faced-vs-urban-decay): 11.8% against 9.6% Share of Search. - [Too Faced vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-too-faced): 11.8% against 6.5% Share of Search. - [Urban Decay vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-urban-decay): 9.6% against 6.5% Share of Search. ## How did search popularity change for eyeshadow brands worldwide in August 2026? - In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%. - In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%. - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maybelline | 72.1% | 823K | 0.0% | Maybelline | | 2 | Too Faced | 11.8% | 135K | 0.0% | Too Faced | | 3 | Urban Decay | 9.6% | 110K | +21.5% | Urban Decay | | 4 | MAC | 6.5% | 74K | 0.0% | MAC | | 5 | NARS | 0.01% | 170 | -19.0% | NARS | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maybelline | 1M | 72.8% | 1 | | Oct 2025 | Too Faced | 165K | 12% | 2 | | Oct 2025 | Urban Decay | 135K | 9.8% | 3 | | Oct 2025 | MAC | 74K | 5.4% | 4 | | Oct 2025 | NARS | 320 | 0.02% | 5 | | Nov 2025 | Maybelline | 1M | 58% | 1 | | Nov 2025 | Too Faced | 450K | 26.1% | 2 | | Nov 2025 | Urban Decay | 165K | 9.6% | 3 | | Nov 2025 | MAC | 110K | 6.4% | 4 | | Nov 2025 | NARS | 480 | 0.03% | 5 | | Dec 2025 | Maybelline | 1M | 67.1% | 1 | | Dec 2025 | Too Faced | 246K | 16.5% | 2 | | Dec 2025 | Urban Decay | 135K | 9.1% | 3 | | Dec 2025 | MAC | 110K | 7.4% | 4 | | Dec 2025 | NARS | 320 | 0.02% | 5 | | Jan 2026 | Maybelline | 823K | 68.1% | 1 | | Jan 2026 | Too Faced | 201K | 16.6% | 2 | | Jan 2026 | Urban Decay | 110K | 9.1% | 3 | | Jan 2026 | MAC | 74K | 6.1% | 4 | | Jan 2026 | NARS | 210 | 0.02% | 5 | | Feb 2026 | Maybelline | 823K | 73.3% | 1 | | Feb 2026 | Too Faced | 135K | 12% | 2 | | Feb 2026 | Urban Decay | 90.5K | 8.1% | 3 | | Feb 2026 | MAC | 74K | 6.6% | 4 | | Feb 2026 | NARS | 170 | 0.02% | 5 | | Mar 2026 | Maybelline | 823K | 70.2% | 1 | | Mar 2026 | Too Faced | 165K | 14.1% | 2 | | Mar 2026 | Urban Decay | 110K | 9.4% | 3 | | Mar 2026 | MAC | 74K | 6.3% | 4 | | Mar 2026 | NARS | 170 | 0.01% | 5 | | Apr 2026 | Maybelline | 823K | 72.1% | 1 | | Apr 2026 | Too Faced | 135K | 11.8% | 2 | | Apr 2026 | Urban Decay | 110K | 9.6% | 3 | | Apr 2026 | MAC | 74K | 6.5% | 4 | | Apr 2026 | NARS | 210 | 0.02% | 5 | | May 2026 | Maybelline | 823K | 70.2% | 1 | | May 2026 | Too Faced | 165K | 14.1% | 2 | | May 2026 | Urban Decay | 110K | 9.4% | 3 | | May 2026 | MAC | 74K | 6.3% | 4 | | May 2026 | NARS | 210 | 0.02% | 5 | | Jun 2026 | Maybelline | 823K | 72.9% | 1 | | Jun 2026 | Too Faced | 135K | 12% | 2 | | Jun 2026 | Urban Decay | 110K | 9.7% | 3 | | Jun 2026 | MAC | 60.5K | 5.4% | 4 | | Jun 2026 | NARS | 140 | 0.01% | 5 | | Jul 2026 | Maybelline | 823K | 73.3% | 1 | | Jul 2026 | Too Faced | 135K | 12% | 2 | | Jul 2026 | Urban Decay | 90.5K | 8.1% | 3 | | Jul 2026 | MAC | 74K | 6.6% | 4 | | Jul 2026 | NARS | 210 | 0.02% | 5 | | Aug 2026 | Maybelline | 823K | 72.1% | 1 | | Aug 2026 | Too Faced | 135K | 11.8% | 2 | | Aug 2026 | Urban Decay | 110K | 9.6% | 3 | | Aug 2026 | MAC | 74K | 6.5% | 4 | | Aug 2026 | NARS | 170 | 0.01% | 5 | | Sep 2026 | MAC | — | — | — | | Sep 2026 | Maybelline | — | — | — | | Sep 2026 | NARS | — | — | — | | Sep 2026 | Too Faced | — | — | — | | Sep 2026 | Urban Decay | — | — | — | ## What is being compared - **MAC**: Measured on the search term “mac makeup”. - **Maybelline**: Measured on the search term “maybelline”. - **NARS**: Measured on the search term “nars nz”. - **Too Faced**: Measured on the search term “too faced”. - **Urban Decay**: Measured on the search term “urban decay”. - [MAC](/demand/global-en/brands/mac-cosmetics) - [Maybelline](/demand/global-en/brands/maybelline) - [NARS](/demand/global-en/brands/nars-cosmetics) - [Too Faced](/demand/global-en/brands/too-faced) - [Urban Decay](/demand/global-en/brands/urban-decay) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among eyeshadow brands worldwide? In August 2026, Maybelline was the most searched among eyeshadow brands worldwide, with an estimated 823K branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Eyeshadow brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeshadow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.