---
title: "Maybelline vs NYX Professional Makeup: Which is more popular?"
description: "Is Maybelline or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeliner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/maybelline-vs-nyx-professional-makeup"
publisher: "Brandwave"
---

# Maybelline vs NYX Professional Makeup: Which is more popular?

Is Maybelline or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeliner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maybelline and NYX Professional Makeup
- **Competitive set**: Eyeliner brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Maybelline Share of Search**: 33.8%
- **NYX Professional Makeup Share of Search**: 32.4%

## Is Maybelline or NYX Professional Makeup more popular in search?

- In October 2026, Maybelline had more branded searches than NYX Professional Makeup among eyeliner brands worldwide. Maybelline had about 63,600 branded searches, while NYX Professional Makeup had 61,000. Maybelline made up 33.8% of all eyeliner brand searches we track, and NYX Professional Makeup accounted for 32.4%.
- Maybelline was ahead of NYX Professional Makeup in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Maybelline’s share of searches among eyeliner brands worldwide moved from 25.8% to 33.8%, and its estimated monthly branded searches moved from 46.1K to 63.6K.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among eyeliner brands worldwide moved from 23.4% to 32.4%, and its estimated monthly branded searches moved from 41.8K to 61K.

## Top eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maybelline and NYX Professional Makeup were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. NYX Professional Makeup was listed before Maybelline in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stila | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| NYX Professional Makeup | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Maybelline | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Victoria Beckham Beauty | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| L'Oreal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Benefit Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about eyeliner brands

- Asked ChatGPT "Which eyeliner brand should I buy?": 1. NYX Professional Makeup, 2. Maybelline
- Asked ChatGPT "What are the best eyeliner brands?": 1. Stila, 2. NYX Professional Makeup
- Asked ChatGPT "What's the best eyeliner brand for precise lines?": 1. Stila, 2. Maybelline
- Searched Google, AI Overview "best eyeliner": 1. NYX Professional Makeup, 2. Stila, 3. Maybelline, 4. Victoria Beckham Beauty

Not named in any answer: L'Oreal and Benefit Cosmetics.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for eyeliner brands worldwide in October 2026?

- In October 2026, NYX Professional Makeup gained share of searches among eyeliner brands worldwide, from 29.7% to 32.4%.
- In October 2026, Maybelline lost share of searches among eyeliner brands worldwide, from 35.4% to 33.8%.

## How has branded search for Maybelline and NYX Professional Makeup changed worldwide over the last 12 months?

| Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 46.1K | 25.8% | 2 | 41.8K | 23.4% | 3 |
| Dec 2025 | 51.2K | 27.4% | 1 | 41.9K | 22.4% | 3 |
| Jan 2026 | 43.1K | 26.9% | 1 | 41.4K | 25.8% | 2 |
| Feb 2026 | 43.7K | 31.5% | 1 | 40.5K | 29.2% | 2 |
| Mar 2026 | 43.8K | 31.2% | 1 | 41.3K | 29.5% | 2 |
| Apr 2026 | 43.7K | 31.1% | 1 | 42.2K | 30.1% | 2 |
| May 2026 | 43.1K | 31.2% | 1 | 42.9K | 31.1% | 2 |
| Jun 2026 | 41.9K | 32.7% | 1 | 40.4K | 31.5% | 2 |
| Jul 2026 | 41.9K | 32.4% | 1 | 41.9K | 32.3% | 2 |
| Aug 2026 | 43.9K | 31.4% | 1 | 43.7K | 31.3% | 2 |
| Sep 2026 | 51.2K | 35.4% | 1 | 42.9K | 29.7% | 2 |
| Oct 2026 | 63.6K | 33.8% | 1 | 61K | 32.4% | 2 |

## How are Maybelline’s and NYX Professional Makeup’s branded searches counted?

Brandwave collects information about searches that people make online using Maybelline’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maybelline**: Measured on the search terms “maybelline eyeliner”, “maybelline gel eyeliner”, “maybelline kohl” and “maybelline liquid eyeliner”, summed into one figure.
- **NYX Professional Makeup**: Measured on the search terms “nyx eye pencil”, “nyx eyeliner”, “nyx gel eyeliner”, “nyx kohl”, “nyx liquid eyeliner”, “nyx professional makeup eye pencil”, “nyx professional makeup eyeliner” and “nyx professional makeup liquid eyeliner”, summed into one figure.

- [Maybelline profile](/demand/global-en/brands/maybelline)
- [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup)
- [All eyeliner brands worldwide](/demand/global-en/categories/eyeliner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maybelline or NYX Professional Makeup more popular in search?

In October 2026, Maybelline had more branded searches than NYX Professional Makeup among eyeliner brands worldwide. Maybelline had about 63,600 branded searches, while NYX Professional Makeup had 61,000. Maybelline made up 33.8% of all eyeliner brand searches we track, and NYX Professional Makeup accounted for 32.4%.

## Cite this page

Brandwave. "Maybelline vs NYX Professional Makeup: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/maybelline-vs-nyx-professional-makeup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/maybelline-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.