---
title: "L'Oreal vs Maybelline: Which is more popular by branded search?"
description: "Which is more popular in search, L'Oreal or Maybelline? Compare estimated monthly branded-search demand and Share of Search inside the Eyeliner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/l-oreal-vs-maybelline"
publisher: "Brandwave"
---

# L'Oreal vs Maybelline: Which is more popular by branded search?

Which is more popular in search, L'Oreal or Maybelline? Compare estimated monthly branded-search demand and Share of Search inside the Eyeliner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: L'Oreal and Maybelline
- **Competitive set**: Eyeliner brands
- **Market**: Global
- **Month measured**: Aug 2026
- **L'Oreal Share of Search**: 52.6%
- **Maybelline Share of Search**: 43.3%

## Which is more popular in search, L'Oreal or Maybelline?

- In August 2026, L'Oreal had more branded searches than Maybelline among eyeliner brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Maybelline’s 823K, and held a 52.6% Share of Search versus Maybelline’s 43.3%.
- L'Oreal was ahead of Maybelline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among eyeliner brands worldwide moved from 52.7% to 52.6%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeliner brands worldwide moved from 43.2% to 43.3%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for eyeliner brands worldwide in August 2026?

- L'Oreal’s estimated Share of Search among eyeliner brands worldwide has lost ground for 3 months in a row, from 57.5% to 52.6% in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Month by month

| Month | L'Oreal estimated searches | L'Oreal Share of Search | L'Oreal rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 52.7% | 1 | 1M | 43.2% | 2 |
| Nov 2025 | 1.2M | 52.3% | 1 | 1M | 42.8% | 2 |
| Dec 2025 | 1.2M | 52.6% | 1 | 1M | 43.1% | 2 |
| Jan 2026 | 1.2M | 57.3% | 1 | 823K | 38.6% | 2 |
| Feb 2026 | 1.2M | 57.5% | 1 | 823K | 38.8% | 2 |
| Mar 2026 | 1.2M | 56.9% | 1 | 823K | 38.4% | 2 |
| Apr 2026 | 1.2M | 57.2% | 1 | 823K | 38.6% | 2 |
| May 2026 | 1.2M | 57.5% | 1 | 823K | 38.8% | 2 |
| Jun 2026 | 1M | 52.8% | 1 | 823K | 43.5% | 2 |
| Jul 2026 | 1M | 52.7% | 1 | 823K | 43.4% | 2 |
| Aug 2026 | 1M | 52.6% | 1 | 823K | 43.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using L'Oreal’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **L'Oreal**: Measured on the search term “loreal”.
- **Maybelline**: Measured on the search term “maybelline”.

- [L'Oreal profile](/demand/global-en/brands/l-oreal)
- [Maybelline profile](/demand/global-en/brands/maybelline)
- [All eyeliner brands worldwide](/demand/global-en/categories/eyeliner-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, L'Oreal or Maybelline?

In August 2026, L'Oreal had more branded searches than Maybelline among eyeliner brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Maybelline’s 823K, and held a 52.6% Share of Search versus Maybelline’s 43.3%.

## Cite this page

Brandwave. "L'Oreal vs Maybelline: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/l-oreal-vs-maybelline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyeliner-brands/compare/l-oreal-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.