--- title: "Anastasia Beverly Hills vs e.l.f.: Which is searched more?" description: "Is Anastasia Beverly Hills or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands/compare/anastasia-beverly-hills-vs-elf" publisher: "Brandwave" --- # Anastasia Beverly Hills vs e.l.f.: Which is searched more? Is Anastasia Beverly Hills or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and e.l.f. - **Competitive set**: Eyebrow tools brands - **Market**: Global - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 15.9% - **e.l.f. Share of Search**: 15.9% ## Is Anastasia Beverly Hills or e.l.f. more popular in search? - In September 2026, Anastasia Beverly Hills and e.l.f. were level in searches among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 15.9% of the total each. - The lead changed hands once in the 12 months ending September 2026: e.l.f. took it in May 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyebrow tools brands worldwide moved from 22.7% to 15.9%, and its estimated monthly branded searches moved from 301K to 165K. - Across the 12 months ending September 2026, e.l.f.’s share of searches among eyebrow tools brands worldwide moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 201K to 165K. ## Top eyebrow tools brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. e.l.f. was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Anastasia Beverly Hills was listed before e.l.f. in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tweezerman | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Benefit | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | e.l.f. | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | NYX Professional Makeup | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Essence | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyebrow tools brands - Asked ChatGPT "Which eyebrow tools brand should I buy?": 1. Tweezerman, 2. Anastasia Beverly Hills, 3. e.l.f. - Asked ChatGPT "What are the best eyebrow tools brands?": 1. Anastasia Beverly Hills, 2. Benefit, 3. Tweezerman, 4. NYX Professional Makeup, 5. e.l.f. - Asked ChatGPT "What's the best eyebrow tools brand for shaping brows?": 1. Tweezerman, 2. Anastasia Beverly Hills - Searched Google, AI Overview "eyebrow kit": 1. Anastasia Beverly Hills, 2. Benefit, 3. e.l.f. - Searched Google, AI Overview "brow tools": 1. Tweezerman, 2. Anastasia Beverly Hills, 3. e.l.f. Not named in any answer: Essence. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyebrow tools brands worldwide in September 2026? - In September 2026, Anastasia Beverly Hills gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%. - In September 2026, e.l.f. gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 22.7% | 2 | 201K | 15.2% | 3 | | Nov 2025 | 301K | 17.7% | 2 | 201K | 11.9% | 3 | | Dec 2025 | 246K | 16.9% | 2 | 201K | 13.8% | 3 | | Jan 2026 | 201K | 14.8% | 2 | 165K | 12.1% | 3 | | Feb 2026 | 165K | 14.8% | 2 | 135K | 12.1% | 3 | | Mar 2026 | 165K | 14.1% | 2 | 165K | 14.1% | 3 | | Apr 2026 | 165K | 14.3% | 2 | 165K | 14.3% | 3 | | May 2026 | 165K | 13.9% | 3 | 201K | 16.9% | 2 | | Jun 2026 | 135K | 12% | 3 | 165K | 14.7% | 2 | | Jul 2026 | 165K | 14.3% | 2 | 165K | 14.3% | 3 | | Aug 2026 | 165K | 14.2% | 2 | 165K | 14.2% | 3 | | Sep 2026 | 165K | 15.9% | 2 | 165K | 15.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”. - **e.l.f.**: Measured on the search term “elf cosmetics”. - [Anastasia Beverly Hills profile](/demand/global-en/brands/anastasia-beverly-hills) - [e.l.f. profile](/demand/global-en/brands/elf) - [All eyebrow tools brands worldwide](/demand/global-en/categories/eyebrow-tools-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anastasia Beverly Hills or e.l.f. more popular in search? In September 2026, Anastasia Beverly Hills and e.l.f. were level in searches among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 15.9% of the total each. ## Cite this page Brandwave. "Anastasia Beverly Hills vs e.l.f.: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands/compare/anastasia-beverly-hills-vs-elf This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands/compare/anastasia-beverly-hills-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.