---
title: "Eyebrow tools brands: Which brands are most popular in search?"
description: "Compare the eyebrow tools brands shoppers choose between. Share of Search among Benefit, NYX, Anastasia Beverly Hills, e.l.f., Tweezerman and Essence, the eyebrow tools brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands"
publisher: "Brandwave"
---

# Eyebrow tools brands: Which brands are most popular in search?

Compare the eyebrow tools brands shoppers choose between. Share of Search among Benefit, NYX, Anastasia Beverly Hills, e.l.f., Tweezerman and Essence, the eyebrow tools brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eyebrow tools brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Benefit, 48.7%

## Which brand is most popular in search among eyebrow tools brands worldwide?

- In August 2026, Benefit was the most searched among eyebrow tools brands worldwide, with an estimated 1M branded searches and 48.7% estimated Share of Search within this set.
- NYX is in 2nd place, 15.9 percentage points behind at 32.8% Share of Search.
- Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide increased from 45.1% to 48.7%.
- Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide increased from 30.4% to 32.8%.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide decreased from 13.6% to 8%.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide decreased from 9.1% to 8%.
- Across the 11 months ending August 2026, Tweezerman’s estimated Share of Search among eyebrow tools brands worldwide increased from 1.8% to 2.4%.
- Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide peaked at 49.6% in June 2026 and was lowest at 39% in November 2025.
- Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide peaked at 39% in November 2025 and was lowest at 30.4% in October 2025.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide peaked at 13.6% in October 2025 and was lowest at 6.7% in June 2026.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide peaked at 9.7% in May 2026 and was lowest at 7.4% in February 2026.
- Across the 11 months ending August 2026, Essence held steady: its estimated Share of Search among eyebrow tools brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Benefit vs NYX: compare search popularity](/demand/global-en/compare/benefit-vs-nyx): 48.7% against 32.8% Share of Search.
- [Benefit vs Anastasia Beverly Hills: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-benefit): 48.7% against 8% Share of Search.
- [Benefit vs e.l.f.: compare search popularity](/demand/global-en/compare/benefit-vs-elf): 48.7% against 8% Share of Search.
- [Benefit vs Tweezerman: compare search popularity](/demand/global-en/compare/benefit-vs-tweezerman): 48.7% against 2.4% Share of Search.
- [NYX vs Anastasia Beverly Hills: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-nyx): 32.8% against 8% Share of Search.
- [NYX vs e.l.f.: compare search popularity](/demand/global-en/compare/elf-vs-nyx): 32.8% against 8% Share of Search.
- [NYX vs Tweezerman: compare search popularity](/demand/global-en/compare/nyx-vs-tweezerman): 32.8% against 2.4% Share of Search.
- [Anastasia Beverly Hills vs e.l.f.: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-elf): 8% Share of Search each.
- [Anastasia Beverly Hills vs Tweezerman: compare search popularity](/demand/global-en/compare/anastasia-beverly-hills-vs-tweezerman): 8% against 2.4% Share of Search.
- [e.l.f. vs Tweezerman: compare search popularity](/demand/global-en/compare/elf-vs-tweezerman): 8% against 2.4% Share of Search.

## How did search popularity change for eyebrow tools brands worldwide in August 2026?

- e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
- Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
- Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Benefit | 48.7% | 1M | 0.0% | Benefit |
| 2 | NYX | 32.8% | 673K | 0.0% | NYX |
| 3 | Anastasia Beverly Hills | 8% | 165K | 0.0% | Anastasia Beverly Hills |
| 4 | e.l.f. | 8% | 165K | 0.0% | e.l.f. |
| 5 | Tweezerman | 2.4% | 49.5K | +22.2% | Tweezerman |
| 6 | Essence | 0.03% | 590 | -33.0% | Essence |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Benefit | 1M | 45.1% | 1 |
| Oct 2025 | NYX | 673K | 30.4% | 2 |
| Oct 2025 | Anastasia Beverly Hills | 301K | 13.6% | 3 |
| Oct 2025 | e.l.f. | 201K | 9.1% | 4 |
| Oct 2025 | Tweezerman | 40.5K | 1.8% | 5 |
| Oct 2025 | Essence | 170 | <0.01% | 6 |
| Nov 2025 | Benefit | 1M | 39% | 1 |
| Nov 2025 | NYX | 1M | 39% | 2 |
| Nov 2025 | Anastasia Beverly Hills | 301K | 11.7% | 3 |
| Nov 2025 | e.l.f. | 201K | 7.8% | 4 |
| Nov 2025 | Tweezerman | 60.5K | 2.4% | 5 |
| Nov 2025 | Essence | 210 | <0.01% | 6 |
| Dec 2025 | Benefit | 1M | 42.9% | 1 |
| Dec 2025 | NYX | 823K | 35.3% | 2 |
| Dec 2025 | Anastasia Beverly Hills | 246K | 10.6% | 3 |
| Dec 2025 | e.l.f. | 201K | 8.6% | 4 |
| Dec 2025 | Tweezerman | 60.5K | 2.6% | 5 |
| Dec 2025 | Essence | 210 | <0.01% | 6 |
| Jan 2026 | Benefit | 1M | 44.7% | 1 |
| Jan 2026 | NYX | 823K | 36.8% | 2 |
| Jan 2026 | Anastasia Beverly Hills | 201K | 9% | 3 |
| Jan 2026 | e.l.f. | 165K | 7.4% | 4 |
| Jan 2026 | Tweezerman | 49.5K | 2.2% | 5 |
| Jan 2026 | Essence | 170 | <0.01% | 6 |
| Feb 2026 | Benefit | 823K | 44.8% | 1 |
| Feb 2026 | NYX | 673K | 36.6% | 2 |
| Feb 2026 | Anastasia Beverly Hills | 165K | 9% | 3 |
| Feb 2026 | e.l.f. | 135K | 7.4% | 4 |
| Feb 2026 | Tweezerman | 40.5K | 2.2% | 5 |
| Feb 2026 | Essence | 140 | <0.01% | 6 |
| Mar 2026 | Benefit | 1M | 48.7% | 1 |
| Mar 2026 | NYX | 673K | 32.8% | 2 |
| Mar 2026 | Anastasia Beverly Hills | 165K | 8% | 3 |
| Mar 2026 | e.l.f. | 165K | 8% | 4 |
| Mar 2026 | Tweezerman | 49.5K | 2.4% | 5 |
| Mar 2026 | Essence | 170 | <0.01% | 6 |
| Apr 2026 | Benefit | 1M | 48.9% | 1 |
| Apr 2026 | NYX | 673K | 32.9% | 2 |
| Apr 2026 | Anastasia Beverly Hills | 165K | 8.1% | 3 |
| Apr 2026 | e.l.f. | 165K | 8.1% | 4 |
| Apr 2026 | Tweezerman | 40.5K | 2% | 5 |
| Apr 2026 | Essence | 170 | <0.01% | 6 |
| May 2026 | Benefit | 1M | 48.1% | 1 |
| May 2026 | NYX | 673K | 32.4% | 2 |
| May 2026 | e.l.f. | 201K | 9.7% | 3 |
| May 2026 | Anastasia Beverly Hills | 165K | 7.9% | 4 |
| May 2026 | Tweezerman | 40.5K | 1.9% | 5 |
| May 2026 | Essence | 170 | <0.01% | 6 |
| Jun 2026 | Benefit | 1M | 49.6% | 1 |
| Jun 2026 | NYX | 673K | 33.4% | 2 |
| Jun 2026 | e.l.f. | 165K | 8.2% | 3 |
| Jun 2026 | Anastasia Beverly Hills | 135K | 6.7% | 4 |
| Jun 2026 | Tweezerman | 40.5K | 2% | 5 |
| Jun 2026 | Essence | 1.3K | 0.06% | 6 |
| Jul 2026 | Benefit | 1M | 48.9% | 1 |
| Jul 2026 | NYX | 673K | 32.9% | 2 |
| Jul 2026 | Anastasia Beverly Hills | 165K | 8.1% | 3 |
| Jul 2026 | e.l.f. | 165K | 8.1% | 4 |
| Jul 2026 | Tweezerman | 40.5K | 2% | 5 |
| Jul 2026 | Essence | 880 | 0.04% | 6 |
| Aug 2026 | Benefit | 1M | 48.7% | 1 |
| Aug 2026 | NYX | 673K | 32.8% | 2 |
| Aug 2026 | Anastasia Beverly Hills | 165K | 8% | 3 |
| Aug 2026 | e.l.f. | 165K | 8% | 4 |
| Aug 2026 | Tweezerman | 49.5K | 2.4% | 5 |
| Aug 2026 | Essence | 590 | 0.03% | 6 |
| Sep 2026 | Anastasia Beverly Hills | — | — | — |
| Sep 2026 | Benefit | — | — | — |
| Sep 2026 | e.l.f. | — | — | — |
| Sep 2026 | Essence | — | — | — |
| Sep 2026 | NYX | — | — | — |
| Sep 2026 | Tweezerman | — | — | — |

## What is being compared

- **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”.
- **Benefit**: Measured on the search term “benefit”.
- **e.l.f.**: Measured on the search term “elf cosmetics”.
- **Essence**: Measured on the search term “essence nz”.
- **NYX**: Measured on the search term “nyx”.
- **Tweezerman**: Measured on the search term “tweezerman”.

- [Anastasia Beverly Hills](/demand/global-en/brands/anastasia-beverly-hills)
- [Benefit](/demand/global-en/brands/benefit)
- [e.l.f.](/demand/global-en/brands/elf)
- [Essence](/demand/global-en/brands/essence-makeup)
- [NYX](/demand/global-en/brands/nyx)
- [Tweezerman](/demand/global-en/brands/tweezerman)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eyebrow tools brands worldwide?

In August 2026, Benefit was the most searched among eyebrow tools brands worldwide, with an estimated 1M branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Eyebrow tools brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eyebrow-tools-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.