---
title: "Bobbi Brown vs MAC: Which is searched more?"
description: "Which is more popular in search, Bobbi Brown or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands/compare/bobbi-brown-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Bobbi Brown vs MAC: Which is searched more?

Which is more popular in search, Bobbi Brown or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bobbi Brown and MAC
- **Competitive set**: Eye shadow brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bobbi Brown Share of Search**: 8.2%
- **MAC Share of Search**: 0.74%

## Which is more popular in search, Bobbi Brown or MAC?

- In September 2026, Bobbi Brown had more branded searches than MAC among eye shadow brands worldwide. Bobbi Brown was estimated to have 246K branded searches compared to MAC’s 22.2K, and held an 8.2% Share of Search versus MAC’s 0.74%.
- Bobbi Brown was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide moved from 10.1% to 8.2%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eye shadow brands worldwide moved from 0.61% to 0.74%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for eye shadow brands worldwide in September 2026?

- In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.9% to 8.2%.

## Month by month

| Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 10.1% | 4 | 22.2K | 0.61% | 5 |
| Nov 2025 | 450K | 9.5% | 4 | 27.1K | 0.57% | 5 |
| Dec 2025 | 368K | 8.4% | 4 | 22.2K | 0.51% | 5 |
| Jan 2026 | 368K | 10.7% | 4 | 22.2K | 0.65% | 5 |
| Feb 2026 | 246K | 8.4% | 4 | 18.1K | 0.62% | 5 |
| Mar 2026 | 301K | 9% | 4 | 18.1K | 0.54% | 5 |
| Apr 2026 | 246K | 8% | 4 | 18.1K | 0.59% | 5 |
| May 2026 | 246K | 8% | 4 | 18.1K | 0.59% | 5 |
| Jun 2026 | 246K | 9.5% | 4 | 14.8K | 0.57% | 5 |
| Jul 2026 | 246K | 8.9% | 4 | 18.1K | 0.66% | 5 |
| Aug 2026 | 246K | 8.9% | 4 | 22.2K | 0.8% | 5 |
| Sep 2026 | 246K | 8.2% | 4 | 22.2K | 0.74% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bobbi Brown’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bobbi Brown**: Measured on the search term “bobbi brown”.
- **MAC**: Measured on the search term “mac eye shadow”.

- [Bobbi Brown profile](/demand/global-en/brands/bobbi-brown)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All eye shadow brands worldwide](/demand/global-en/categories/eye-shadow-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bobbi Brown or MAC?

In September 2026, Bobbi Brown had more branded searches than MAC among eye shadow brands worldwide. Bobbi Brown was estimated to have 246K branded searches compared to MAC’s 22.2K, and held an 8.2% Share of Search versus MAC’s 0.74%.

## Cite this page

Brandwave. "Bobbi Brown vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands/compare/bobbi-brown-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands/compare/bobbi-brown-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.