---
title: "Eye shadow brands: Which are searched most?"
description: "Compare the eye shadow brands people buy. Share of Search among Tom Ford, Estée Lauder, Clinique, Bobbi Brown and MAC, the eye shadow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands"
publisher: "Brandwave"
---

# Eye shadow brands: Which are searched most?

Compare the eye shadow brands people buy. Share of Search among Tom Ford, Estée Lauder, Clinique, Bobbi Brown and MAC, the eye shadow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eye shadow brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tom Ford, 40.9%

## Which brand is most popular in search among eye shadow brands worldwide?

- In September 2026, Tom Ford was the most searched among eye shadow brands worldwide, with an estimated 1.2M branded searches and 40.9% estimated Share of Search within this set.
- Estée Lauder is in 2nd place, 13.3 percentage points behind at 27.6% Share of Search.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide increased from 33.4% to 40.9%.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye shadow brands worldwide decreased from 33.4% to 27.6%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide decreased from 10.1% to 8.2%.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide peaked at 40.9% in September 2026 and was lowest at 25.7% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye shadow brands worldwide peaked at 38.5% in November 2025 and was lowest at 27.6% in September 2026.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye shadow brands worldwide peaked at 26.7% in April 2026 and was lowest at 22.5% in October 2025.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide peaked at 10.7% in January 2026 and was lowest at 8% in April 2026.
- Across the 12 months ending September 2026, Tom Ford rose from 2nd to 1st among eye shadow brands worldwide.
- Across the 12 months ending September 2026, Estée Lauder fell from 1st to 2nd among eye shadow brands worldwide.
- Across the 12 months ending September 2026, Clinique and MAC held steady: their estimated Share of Search among eye shadow brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tom Ford vs Estée Lauder: compare search popularity](/demand/global-en/compare/estee-lauder-vs-tom-ford): 40.9% against 27.6% Share of Search.
- [Tom Ford vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-tom-ford): 40.9% against 22.6% Share of Search.
- [Tom Ford vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-tom-ford): 40.9% against 8.2% Share of Search.
- [Estée Lauder vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-estee-lauder): 27.6% against 22.6% Share of Search.
- [Estée Lauder vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-estee-lauder): 27.6% against 8.2% Share of Search.
- [Clinique vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-clinique): 22.6% against 8.2% Share of Search.

## How did search popularity change for eye shadow brands worldwide in September 2026?

- In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 36.2% to 40.9%.
- In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.8% to 27.6%.
- In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 24.3% to 22.6%.
- In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.9% to 8.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tom Ford | 40.9% | 1.2M | +22.0% | Tom Ford |
| 2 | Estée Lauder | 27.6% | 823K | 0.0% | Estée Lauder |
| 3 | Clinique | 22.6% | 673K | 0.0% | Clinique |
| 4 | Bobbi Brown | 8.2% | 246K | 0.0% | Bobbi Brown |
| 5 | MAC | 0.74% | 22.2K | 0.0% | MAC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Estée Lauder | 1.2M | 33.4% | 1 |
| Oct 2025 | Tom Ford | 1.2M | 33.4% | 2 |
| Oct 2025 | Clinique | 823K | 22.5% | 3 |
| Oct 2025 | Bobbi Brown | 368K | 10.1% | 4 |
| Oct 2025 | MAC | 22.2K | 0.61% | 5 |
| Nov 2025 | Estée Lauder | 1.8M | 38.5% | 1 |
| Nov 2025 | Clinique | 1.2M | 25.7% | 2 |
| Nov 2025 | Tom Ford | 1.2M | 25.7% | 3 |
| Nov 2025 | Bobbi Brown | 450K | 9.5% | 4 |
| Nov 2025 | MAC | 27.1K | 0.57% | 5 |
| Dec 2025 | Estée Lauder | 1.5M | 34.2% | 1 |
| Dec 2025 | Tom Ford | 1.5M | 34.2% | 2 |
| Dec 2025 | Clinique | 1M | 22.8% | 3 |
| Dec 2025 | Bobbi Brown | 368K | 8.4% | 4 |
| Dec 2025 | MAC | 22.2K | 0.51% | 5 |
| Jan 2026 | Tom Ford | 1.2M | 35.5% | 1 |
| Jan 2026 | Estée Lauder | 1M | 29.1% | 2 |
| Jan 2026 | Clinique | 823K | 24% | 3 |
| Jan 2026 | Bobbi Brown | 368K | 10.7% | 4 |
| Jan 2026 | MAC | 22.2K | 0.65% | 5 |
| Feb 2026 | Estée Lauder | 1M | 34% | 1 |
| Feb 2026 | Tom Ford | 1M | 34% | 2 |
| Feb 2026 | Clinique | 673K | 22.9% | 3 |
| Feb 2026 | Bobbi Brown | 246K | 8.4% | 4 |
| Feb 2026 | MAC | 18.1K | 0.62% | 5 |
| Mar 2026 | Estée Lauder | 1.2M | 36.3% | 1 |
| Mar 2026 | Tom Ford | 1M | 29.7% | 2 |
| Mar 2026 | Clinique | 823K | 24.5% | 3 |
| Mar 2026 | Bobbi Brown | 301K | 9% | 4 |
| Mar 2026 | MAC | 18.1K | 0.54% | 5 |
| Apr 2026 | Estée Lauder | 1M | 32.4% | 1 |
| Apr 2026 | Tom Ford | 1M | 32.4% | 2 |
| Apr 2026 | Clinique | 823K | 26.7% | 3 |
| Apr 2026 | Bobbi Brown | 246K | 8% | 4 |
| Apr 2026 | MAC | 18.1K | 0.59% | 5 |
| May 2026 | Estée Lauder | 1M | 32.4% | 1 |
| May 2026 | Tom Ford | 1M | 32.4% | 2 |
| May 2026 | Clinique | 823K | 26.7% | 3 |
| May 2026 | Bobbi Brown | 246K | 8% | 4 |
| May 2026 | MAC | 18.1K | 0.59% | 5 |
| Jun 2026 | Estée Lauder | 823K | 31.9% | 1 |
| Jun 2026 | Tom Ford | 823K | 31.9% | 2 |
| Jun 2026 | Clinique | 673K | 26.1% | 3 |
| Jun 2026 | Bobbi Brown | 246K | 9.5% | 4 |
| Jun 2026 | MAC | 14.8K | 0.57% | 5 |
| Jul 2026 | Tom Ford | 1M | 36.2% | 1 |
| Jul 2026 | Estée Lauder | 823K | 29.8% | 2 |
| Jul 2026 | Clinique | 673K | 24.4% | 3 |
| Jul 2026 | Bobbi Brown | 246K | 8.9% | 4 |
| Jul 2026 | MAC | 18.1K | 0.66% | 5 |
| Aug 2026 | Tom Ford | 1M | 36.2% | 1 |
| Aug 2026 | Estée Lauder | 823K | 29.8% | 2 |
| Aug 2026 | Clinique | 673K | 24.3% | 3 |
| Aug 2026 | Bobbi Brown | 246K | 8.9% | 4 |
| Aug 2026 | MAC | 22.2K | 0.8% | 5 |
| Sep 2026 | Tom Ford | 1.2M | 40.9% | 1 |
| Sep 2026 | Estée Lauder | 823K | 27.6% | 2 |
| Sep 2026 | Clinique | 673K | 22.6% | 3 |
| Sep 2026 | Bobbi Brown | 246K | 8.2% | 4 |
| Sep 2026 | MAC | 22.2K | 0.74% | 5 |

## What is being compared

- **Bobbi Brown**: Measured on the search term “bobbi brown”.
- **Clinique**: Measured on the search term “clinique”.
- **Estée Lauder**: Measured on the search term “estee lauder”.
- **MAC**: Measured on the search term “mac eye shadow”.
- **Tom Ford**: Measured on the search term “tom ford”.

- [Bobbi Brown](/demand/global-en/brands/bobbi-brown)
- [Clinique](/demand/global-en/brands/clinique)
- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Tom Ford](/demand/global-en/brands/tom-ford)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eye shadow brands worldwide?

In September 2026, Tom Ford was the most searched among eye shadow brands worldwide, with an estimated 1.2M branded searches and 40.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Eye shadow brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-shadow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.