--- title: "Maybelline vs Urban Decay: Which is searched more?" description: "Is Maybelline or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye pencil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/maybelline-vs-urban-decay" publisher: "Brandwave" --- # Maybelline vs Urban Decay: Which is searched more? Is Maybelline or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye pencil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maybelline and Urban Decay - **Competitive set**: Eye pencil brands - **Market**: Global - **Month measured**: Sep 2026 - **Maybelline Share of Search**: 2.5% - **Urban Decay Share of Search**: 5.7% ## Is Maybelline or Urban Decay more popular in search? - In September 2026, Urban Decay had more branded searches than Maybelline among eye pencil brands worldwide. Urban Decay had about 90,500 branded searches, while Maybelline had 40,500. Urban Decay made up 5.7% of all eye pencil brand searches we track, and Maybelline accounted for 2.5%. - Urban Decay was ahead of Maybelline in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maybelline’s share of searches among eye pencil brands worldwide moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Urban Decay’s share of searches among eye pencil brands worldwide moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 135K to 90.5K. ## Top eye pencil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Urban Decay appeared in all five answers. Maybelline was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Urban Decay was listed before Maybelline in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Victoria Beckham Beauty | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NYX Professional Makeup | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye pencil brands - Asked ChatGPT "Which eye pencil brand should I buy?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What are the best eye pencil brands?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What's the best eye pencil brand for defined eyes?": 1. Urban Decay, 2. Maybelline - Searched Google, AI Overview "best eye pencil": 1. Victoria Beckham Beauty, 2. Urban Decay, 3. NYX Professional Makeup - Searched Google, AI Overview "eyeliner pencil": 1. Victoria Beckham Beauty, 2. NYX Professional Makeup, 3. Urban Decay Not named in any answer: Estée Lauder. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eye pencil brands worldwide in September 2026? - In September 2026, Maybelline gained share of searches among eye pencil brands worldwide, from 1.9% to 2.5%. - In September 2026, Urban Decay lost share of searches among eye pencil brands worldwide, from 6.3% to 5.7%. ## Month by month | Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 1.5% | 4 | 135K | 6.2% | 3 | | Nov 2025 | 33.1K | 1% | 5 | 165K | 5.2% | 3 | | Dec 2025 | 40.5K | 1.5% | 5 | 135K | 5.1% | 3 | | Jan 2026 | 33.1K | 1.6% | 5 | 110K | 5.2% | 3 | | Feb 2026 | 33.1K | 1.7% | 4 | 90.5K | 4.8% | 3 | | Mar 2026 | 33.1K | 1.5% | 4 | 110K | 5.1% | 3 | | Apr 2026 | 33.1K | 1.7% | 4 | 110K | 5.7% | 3 | | May 2026 | 33.1K | 1.7% | 4 | 110K | 5.7% | 3 | | Jun 2026 | 33.1K | 1.9% | 4 | 110K | 6.4% | 3 | | Jul 2026 | 33.1K | 1.9% | 4 | 90.5K | 5.3% | 3 | | Aug 2026 | 33.1K | 1.9% | 4 | 110K | 6.3% | 3 | | Sep 2026 | 40.5K | 2.5% | 4 | 90.5K | 5.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Maybelline’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maybelline**: Measured on the search term “maybelline eyeliner”. - **Urban Decay**: Measured on the search term “urban decay”. - [Maybelline profile](/demand/global-en/brands/maybelline) - [Urban Decay profile](/demand/global-en/brands/urban-decay) - [All eye pencil brands worldwide](/demand/global-en/categories/eye-pencil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maybelline or Urban Decay more popular in search? In September 2026, Urban Decay had more branded searches than Maybelline among eye pencil brands worldwide. Urban Decay had about 90,500 branded searches, while Maybelline had 40,500. Urban Decay made up 5.7% of all eye pencil brand searches we track, and Maybelline accounted for 2.5%. ## Cite this page Brandwave. "Maybelline vs Urban Decay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/maybelline-vs-urban-decay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/maybelline-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.