--- title: "Estée Lauder vs NYX Professional Makeup: Which is searched more?" description: "Is Estée Lauder or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye pencil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/estee-lauder-vs-nyx-professional-makeup" publisher: "Brandwave" --- # Estée Lauder vs NYX Professional Makeup: Which is searched more? Is Estée Lauder or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye pencil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and NYX Professional Makeup - **Competitive set**: Eye pencil brands - **Market**: Global - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 51.5% - **NYX Professional Makeup Share of Search**: 39.1% ## Is Estée Lauder or NYX Professional Makeup more popular in search? - In September 2026, Estée Lauder had more branded searches than NYX Professional Makeup among eye pencil brands worldwide. Estée Lauder had about 823,000 branded searches, while NYX Professional Makeup had 625,000. Estée Lauder made up 51.5% of all eye pencil brand searches we track, and NYX Professional Makeup accounted for 39.1%. - Estée Lauder was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye pencil brands worldwide moved from 56.1% to 51.5%, and its estimated monthly branded searches moved from 1.2M to 823K. - Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eye pencil brands worldwide moved from 34.6% to 39.1%, and its estimated monthly branded searches moved from 752K to 625K. ## Top eye pencil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Estée Lauder did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Victoria Beckham Beauty | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NYX Professional Makeup | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye pencil brands - Asked ChatGPT "Which eye pencil brand should I buy?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What are the best eye pencil brands?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What's the best eye pencil brand for defined eyes?": 1. Urban Decay, 2. Maybelline - Searched Google, AI Overview "best eye pencil": 1. Victoria Beckham Beauty, 2. Urban Decay, 3. NYX Professional Makeup - Searched Google, AI Overview "eyeliner pencil": 1. Victoria Beckham Beauty, 2. NYX Professional Makeup, 3. Urban Decay Not named in any answer: Estée Lauder. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eye pencil brands worldwide in September 2026? - In September 2026, Estée Lauder gained share of searches among eye pencil brands worldwide, from 47.4% to 51.5%. - In September 2026, NYX Professional Makeup lost share of searches among eye pencil brands worldwide, from 43.1% to 39.1%. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 56.1% | 1 | 752K | 34.6% | 2 | | Nov 2025 | 1.8M | 57.7% | 1 | 1.1M | 34.5% | 2 | | Dec 2025 | 1.5M | 56.8% | 1 | 915K | 34.7% | 2 | | Jan 2026 | 1M | 47.7% | 1 | 912K | 43.5% | 2 | | Feb 2026 | 1M | 52.8% | 1 | 748K | 39.5% | 2 | | Mar 2026 | 1.2M | 57.1% | 1 | 752K | 35.2% | 2 | | Apr 2026 | 1M | 52.3% | 1 | 748K | 39.1% | 2 | | May 2026 | 1M | 52.3% | 1 | 748K | 39.1% | 2 | | Jun 2026 | 823K | 47.6% | 1 | 746K | 43.1% | 2 | | Jul 2026 | 823K | 48% | 1 | 748K | 43.7% | 2 | | Aug 2026 | 823K | 47.4% | 1 | 748K | 43.1% | 2 | | Sep 2026 | 823K | 51.5% | 1 | 625K | 39.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search term “estee lauder”. - **NYX Professional Makeup**: Measured on the search terms “nyx”, “nyx makeup” and “nyx professional makeup”, summed into one figure. - [Estée Lauder profile](/demand/global-en/brands/estee-lauder) - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [All eye pencil brands worldwide](/demand/global-en/categories/eye-pencil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or NYX Professional Makeup more popular in search? In September 2026, Estée Lauder had more branded searches than NYX Professional Makeup among eye pencil brands worldwide. Estée Lauder had about 823,000 branded searches, while NYX Professional Makeup had 625,000. Estée Lauder made up 51.5% of all eye pencil brand searches we track, and NYX Professional Makeup accounted for 39.1%. ## Cite this page Brandwave. "Estée Lauder vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/estee-lauder-vs-nyx-professional-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-pencil-brands/compare/estee-lauder-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.