--- title: "La Roche-Posay vs Olay: Which is more popular?" description: "Is La Roche-Posay or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/la-roche-posay-vs-olay" publisher: "Brandwave" --- # La Roche-Posay vs Olay: Which is more popular? Is La Roche-Posay or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Olay - **Competitive set**: Eye makeup remover brands - **Market**: Global - **Month measured**: Oct 2026 - **La Roche-Posay Share of Search**: 7.1% - **Olay Share of Search**: 10.2% ## Is La Roche-Posay or Olay more popular in search? - In October 2026, Olay had more branded searches than La Roche-Posay among eye makeup remover brands worldwide. Olay had about 1,440 branded searches, while La Roche-Posay had 1,000. Olay made up 10.2% of all eye makeup remover brand searches we track, and La Roche-Posay accounted for 7.1%. - The lead changed hands once in the 12 months ending October 2026: Olay took it in October 2026. - Across the 12 months ending October 2026, La Roche-Posay’s share of searches among eye makeup remover brands worldwide moved from 11.9% to 7.1%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide moved from 4.8% to 10.2%, and its estimated monthly branded searches moved from 640 to 1.4K. ## Top eye makeup remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Neutrogena | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Oreal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Klorane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye makeup remover brands - Asked ChatGPT "Which eye makeup remover brand should I buy?": 1. Neutrogena, 2. Clinique - Asked ChatGPT "What are the best eye makeup remover brands?": 1. Clinique, 2. Neutrogena, 3. La Roche-Posay - Asked ChatGPT "What's the best eye makeup remover brand for waterproof mascara?": 1. Clinique, 2. Neutrogena - Searched Google, AI Overview "best eye makeup remover": 1. Neutrogena, 2. Clinique - Searched Google, AI Overview "remove waterproof mascara": named none of the brands we track Not named in any answer: Cetaphil, L'Oreal, Olay, Klorane and Elemis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for eye makeup remover brands worldwide in October 2026? - In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches. - In October 2026, La Roche-Posay lost share of searches among eye makeup remover brands worldwide, from 8.4% to 7.1%. ## How has branded search for La Roche-Posay and Olay changed worldwide over the last 12 months? | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Olay estimated searches | Olay Share of Search | Olay rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 11.9% | 5 | 640 | 4.8% | 6 | | Dec 2025 | 1.3K | 10.8% | 5 | 640 | 5.3% | 6 | | Jan 2026 | 1.9K | 13.1% | 4 | 780 | 5.4% | 6 | | Feb 2026 | 1.9K | 15.5% | 4 | 640 | 5.2% | 6 | | Mar 2026 | 1.3K | 10.7% | 5 | 780 | 6.4% | 6 | | Apr 2026 | 1.3K | 11% | 5 | 780 | 6.6% | 6 | | May 2026 | 1.3K | 7.4% | 5 | 960 | 5.4% | 6 | | Jun 2026 | 1.3K | 6.1% | 5 | 780 | 3.7% | 6 | | Jul 2026 | 1K | 6.6% | 5 | 780 | 5.1% | 6 | | Aug 2026 | 1.3K | 10.3% | 5 | 960 | 7.6% | 6 | | Sep 2026 | 1K | 8.4% | 5 | 780 | 6.5% | 6 | | Oct 2026 | 1K | 7.1% | 6 | 1.4K | 10.2% | 5 | ## How are La Roche-Posay’s and Olay’s branded searches counted? Brandwave collects information about searches that people make online using La Roche-Posay’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay eye makeup remover”. - **Olay**: Measured on the search terms “olay cleansing cloth” and “olay cleansing cloths”, summed into one figure. - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [Olay profile](/demand/global-en/brands/olay) - [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Olay more popular in search? In October 2026, Olay had more branded searches than La Roche-Posay among eye makeup remover brands worldwide. Olay had about 1,440 branded searches, while La Roche-Posay had 1,000. Olay made up 10.2% of all eye makeup remover brand searches we track, and La Roche-Posay accounted for 7.1%. ## Cite this page Brandwave. "La Roche-Posay vs Olay: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/la-roche-posay-vs-olay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/la-roche-posay-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.