---
title: "Estée Lauder vs La Roche-Posay: Which is searched more?"
description: "Which is more popular in search, Estée Lauder or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay"
publisher: "Brandwave"
---

# Estée Lauder vs La Roche-Posay: Which is searched more?

Which is more popular in search, Estée Lauder or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and La Roche-Posay
- **Competitive set**: Eye makeup remover brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Estée Lauder Share of Search**: 13.1%
- **La Roche-Posay Share of Search**: 29.2%

## Which is more popular in search, Estée Lauder or La Roche-Posay?

- In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Estée Lauder’s 823K, and held a 29.2% Share of Search versus Estée Lauder’s 13.1%.
- La Roche-Posay was ahead of Estée Lauder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide moved from 17.7% to 13.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among eye makeup remover brands worldwide moved from 26.5% to 29.2%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for eye makeup remover brands worldwide in September 2026?

- In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%.
- In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 32.4% to 29.2%.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 17.7% | 2 | 1.8M | 26.5% | 1 |
| Nov 2025 | 1.8M | 21.5% | 2 | 2.2M | 26.3% | 1 |
| Dec 2025 | 1.5M | 19.2% | 2 | 2.2M | 28.6% | 1 |
| Jan 2026 | 1M | 13.6% | 4 | 2.2M | 30.4% | 1 |
| Feb 2026 | 1M | 14.4% | 4 | 2.2M | 32.2% | 1 |
| Mar 2026 | 1.2M | 14.9% | 3 | 2.7M | 33.5% | 1 |
| Apr 2026 | 1M | 12.6% | 4 | 2.7M | 34.5% | 1 |
| May 2026 | 1M | 13% | 4 | 2.7M | 35.5% | 1 |
| Jun 2026 | 823K | 12.2% | 5 | 2.2M | 33.3% | 1 |
| Jul 2026 | 823K | 12.3% | 5 | 2.2M | 33.5% | 1 |
| Aug 2026 | 823K | 11.9% | 5 | 2.2M | 32.4% | 1 |
| Sep 2026 | 823K | 13.1% | 5 | 1.8M | 29.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search term “estee lauder”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay)
- [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or La Roche-Posay?

In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Estée Lauder’s 823K, and held a 29.2% Share of Search versus Estée Lauder’s 13.1%.

## Cite this page

Brandwave. "Estée Lauder vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/estee-lauder-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.