--- title: "Cetaphil vs Olay: Which is more popular?" description: "Is Cetaphil or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/cetaphil-vs-olay" publisher: "Brandwave" --- # Cetaphil vs Olay: Which is more popular? Is Cetaphil or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Olay - **Competitive set**: Eye makeup remover brands - **Market**: Global - **Month measured**: Oct 2026 - **Cetaphil Share of Search**: 14.9% - **Olay Share of Search**: 10.2% ## Is Cetaphil or Olay more popular in search? - In October 2026, Cetaphil had more branded searches than Olay among eye makeup remover brands worldwide. Cetaphil had about 2,110 branded searches, while Olay had 1,440. Cetaphil made up 14.9% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. - Cetaphil was ahead of Olay in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Cetaphil’s share of searches among eye makeup remover brands worldwide moved from 16.5% to 14.9%, and its estimated monthly branded searches moved from 2.2K to 2.1K. - Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide moved from 4.8% to 10.2%, and its estimated monthly branded searches moved from 640 to 1.4K. ## Top eye makeup remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Olay showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Neutrogena | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Oreal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Klorane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye makeup remover brands - Asked ChatGPT "Which eye makeup remover brand should I buy?": 1. Neutrogena, 2. Clinique - Asked ChatGPT "What are the best eye makeup remover brands?": 1. Clinique, 2. Neutrogena, 3. La Roche-Posay - Asked ChatGPT "What's the best eye makeup remover brand for waterproof mascara?": 1. Clinique, 2. Neutrogena - Searched Google, AI Overview "best eye makeup remover": 1. Neutrogena, 2. Clinique - Searched Google, AI Overview "remove waterproof mascara": named none of the brands we track Not named in any answer: Cetaphil, L'Oreal, Olay, Klorane and Elemis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for eye makeup remover brands worldwide in October 2026? - In October 2026, Clinique overtook Neutrogena and Cetaphil to become the leader among eye makeup remover brands worldwide, with 25.4% of the searches. - In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches. - In October 2026, Cetaphil lost share of searches among eye makeup remover brands worldwide, from 21.5% to 14.9%. ## How has branded search for Cetaphil and Olay changed worldwide over the last 12 months? | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Olay estimated searches | Olay Share of Search | Olay rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.2K | 16.5% | 3 | 640 | 4.8% | 6 | | Dec 2025 | 2.2K | 18.4% | 3 | 640 | 5.3% | 6 | | Jan 2026 | 3.3K | 22.7% | 2 | 780 | 5.4% | 6 | | Feb 2026 | 3.2K | 26.3% | 1 | 640 | 5.2% | 6 | | Mar 2026 | 2.7K | 22.4% | 2 | 780 | 6.4% | 6 | | Apr 2026 | 2.7K | 22.5% | 2 | 780 | 6.6% | 6 | | May 2026 | 8.3K | 47.1% | 1 | 960 | 5.4% | 6 | | Jun 2026 | 12.3K | 57.6% | 1 | 780 | 3.7% | 6 | | Jul 2026 | 6.8K | 44.5% | 1 | 780 | 5.1% | 6 | | Aug 2026 | 3.1K | 24.3% | 1 | 960 | 7.6% | 6 | | Sep 2026 | 2.6K | 21.5% | 2 | 780 | 6.5% | 6 | | Oct 2026 | 2.1K | 14.9% | 3 | 1.4K | 10.2% | 5 | ## How are Cetaphil’s and Olay’s branded searches counted? Brandwave collects information about searches that people make online using Cetaphil’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil cleansing cloth” and “cetaphil eye makeup remover”, summed into one figure. - **Olay**: Measured on the search terms “olay cleansing cloth” and “olay cleansing cloths”, summed into one figure. - [Cetaphil profile](/demand/global-en/brands/cetaphil) - [Olay profile](/demand/global-en/brands/olay) - [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Olay more popular in search? In October 2026, Cetaphil had more branded searches than Olay among eye makeup remover brands worldwide. Cetaphil had about 2,110 branded searches, while Olay had 1,440. Cetaphil made up 14.9% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. ## Cite this page Brandwave. "Cetaphil vs Olay: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/cetaphil-vs-olay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-makeup-remover-brands/compare/cetaphil-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.